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- Tasks: Lead exciting marketing campaigns to drive growth for GWI's Mid-Market segment.
- Company: Join a dynamic tech company with a customer-first culture in London.
- Benefits: Enjoy 25 days of leave, health perks, and flexible working options.
- Why this job: Make a real impact in a fast-paced SaaS environment while developing your marketing skills.
- Qualifications: Experience in marketing execution and collaboration with sales teams is essential.
- Other info: Be part of a diverse team that values curiosity and respect.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Location: London
Office requirement: Hybrid - 2 days per week, Monday and Wednesday
Employment type: Permanent
As our Marketing Manager you’ll:
- Take ownership of executing the go-to-market strategy for GWI’s Mid-Market segment, focusing on new business acquisition and expansion across companies with up to 500 employees.
- Run an inbound-first marketing engine, building and optimizing digital campaigns, content, and programs that capture demand and convert it into qualified pipeline.
- Work collaboratively with Product Marketing, SDRs, and channel specialists to ensure Mid-Market campaigns are targeted, measurable, and aligned to commercial goals.
What do I need to bring with me?
You’ll need to be able to demonstrate the core skills this role requires. Here’s what the team will be looking for in you:
- Mid-Market Marketing Execution: Deliver integrated inbound campaigns across digital, content, paid media, and events that drive qualified pipeline and self-serve acquisition for Mid-Market. Apply segmentation and persona insights from Product Marketing to craft programs tailored to Mid-Market buyer needs. Optimize campaigns for conversion through testing, iteration, and data-driven decision-making. Partner with events leads in the UK and US to identify relevant Mid-Market events and ensure they are integrated into campaign activity.
- Collaboration & Enablement: Work closely with SDRs to ensure inbound leads are qualified, routed, and acted upon effectively, supporting pipeline acceleration. Collaborate with Performance Marketing, Lifecycle, and Content teams to deliver campaigns that span multiple channels and stages of the funnel. Partner with sales teams to provide insights, tools, and narratives that help convert Mid-Market opportunities into revenue.
- Impact, Measurement & Commercial Alignment: Track and report on inbound funnel performance, including pipeline contribution, conversion rates, and ROI. Partner with Marketing Operations to optimize lead flow, attribution, and campaign performance reporting. Continuously refine campaigns to improve efficiency, scalability, and revenue impact.
Equally important is attitude. We want people who think big (to make an impact), ask why (to find a better way), and show respect (to everyone, at every level, all the time). Those are our values, and they’re a big part of what we’re looking for in you.
Why Join Us:
- Run the inbound growth engine for one of GWI’s most dynamic and scalable customer segments.
- Develop expertise in high-velocity SaaS marketing, driving measurable commercial outcomes.
- Be part of a mission-driven, customer-first culture that values curiosity, collaboration, and measurable results.
What We Offer:
- Time to recharge – 25 days’ annual leave, plus office closures over the holidays.
- Health & wellbeing – Health cash plan, enhanced family benefits, carer days, and mental health support.
- Financial benefits – Competitive salary, 4% pension matching, and recognition programs that celebrate success.
- Flexibility & balance – Flexitime, early Friday finishes, hybrid and remote options, plus a “work from home” budget.
- Career growth – Accredited learning, leadership development, and global career mobility.
- Community & impact – DE&I initiatives, volunteering opportunities, donation matching, and payroll giving.
Diversity, Equity & Inclusion:
We take DE&I seriously. Not only is it obviously the right thing to do, it’s also the bedrock of our value of showing respect and at the heart of our company culture. We’re a global data business, so it’s essential our data reflects the global reality. Putting diversity into practice like this literally makes our business stronger. That’s why we strive to make our offices - and our teams - as diverse as our data.
As a Disability Confident employer, we encourage applications from disabled candidates and are dedicated to providing all relevant assistance during the application and interview process. We also encourage individuals from all backgrounds, including those from underrepresented and marginalized communities, to join our team.
Marketing Manager employer: GlobalWebIndex
Contact Detail:
GlobalWebIndex Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show us you’re not just interested in the role, but also in how you can contribute to our mission and values.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with the job description. We want to hear how you can drive those inbound campaigns and collaborate effectively.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show us you’re genuinely interested in joining our team.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in Mid-Market marketing execution. We want to see how your skills align with our go-to-market strategy, so don’t hold back on showcasing relevant campaigns you've run!
Show Your Collaborative Spirit: Since this role is all about teamwork, give examples of how you've worked closely with sales teams or SDRs in the past. We love seeing candidates who can demonstrate their ability to collaborate effectively and drive results together.
Data-Driven Decision Making: We’re big on measuring impact, so include any metrics or KPIs from your previous roles that show how you’ve optimised campaigns for conversion. This will help us understand your analytical mindset and how you can contribute to our commercial goals.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, we love seeing candidates who follow our process!
How to prepare for a job interview at GlobalWebIndex
✨Know Your Marketing Metrics
Before the interview, brush up on key marketing metrics relevant to inbound campaigns. Be ready to discuss how you’ve tracked and reported on pipeline performance, conversion rates, and ROI in your previous roles. This shows you understand the commercial impact of your work.
✨Showcase Collaboration Skills
Prepare examples of how you've successfully collaborated with sales teams, SDRs, and other marketing functions. Highlight specific instances where your teamwork led to improved lead qualification or campaign success. This will demonstrate your ability to work effectively in a highly collaborative environment.
✨Demonstrate Data-Driven Decision Making
Be ready to talk about how you’ve used data to optimise campaigns in the past. Discuss any A/B testing you’ve conducted and how you iterated based on results. This will show that you’re not just creative but also analytical, which is crucial for this role.
✨Embrace the Company Values
Familiarise yourself with GWI’s values of thinking big, asking why, and showing respect. Prepare to share how these values resonate with you and how you’ve embodied them in your previous roles. This will help you connect with the interviewers on a cultural level.