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For Companies At a Glance
- Tasks: Lead strategic marketing plans to boost product adoption in financial services.
- Company: Join a dynamic team focused on innovative financial solutions.
- Benefits: Enjoy a collaborative work environment and opportunities for professional growth.
- Why this job: Make an impact in the financial sector while honing your marketing skills.
- Qualifications: 7-8 years in B2B product marketing, preferably in financial services.
- Other info: This is a 12-month fixed-term contract with potential for extension.
The predicted salary is between 43200 - 72000 £ per year.
Your role:
The Senior Product Marketing Manager is an experienced B2B Product Marketing Manager with a focus on financial services. As a Senior Product Marketing Manager, you will be responsible for developing and executing strategic marketing plans to drive the adoption and success of our products and solutions. This role requires a deep understanding of the financial services industry (compliance regulations experience would be a plus), the ability to effectively communicate complex concepts to both technical and non-technical audiences, and excellent writing skills – this is a must!
Your responsibilities:
- Strategic Planning: Develop and implement comprehensive marketing strategies aligned with business goals to enhance brand positioning, product adoption and market share.
- Product Positioning and Messaging: Craft compelling product positioning and messaging that resonates with our customers, differentiates our products from competitors, and effectively communicates value propositions.
- Go-to-Market Strategy: Collaborate with cross-functional teams, including product, sales, marketing, and other teams, to develop and execute go-to-market strategies for new product launches and feature releases. Create marketing plans, campaigns, and sales enablement materials to support product launches ensuring effective positioning, messaging, and marketing strategies tailored to the respective audiences.
- Sales Enablement: Develop sales enablement tools and resources, such as brochures, datasheets, presentations, website content, sales guides, battlecards, and FAQs, to empower the sales team to effectively position and sell our solutions.
- Customer Success: Collaborate with the customer success team to gather customer feedback, success stories, and testimonials. Leverage customer insights to Implemented customer-centric approaches, ensuring customer satisfaction, retention, and advocacy through targeted communication and relationship-building initiatives.
- Collaboration: Guide the marketing team on the go-to-market strategy and collaborate with cross-functional teams, including Sales, Product Development, and Customer Success, to ensure cohesive and alignment across the organization.
- Metrics and Reporting: Define key performance indicators (KPI’s) and track marketing campaign effectiveness, product adoption, and customer satisfaction. Provide regular reports and insights to the management team.
- Market Research and Analysis: Conduct market research to identify trends, competitive landscape, customer needs, and opportunities for product enhancements. Analyze customer feedback, industry reports, and market data to inform product strategy and positioning
About you:
- Minimum of 7-8 years of experience in B2B product marketing, preferably in the financial services industry with a focus on compliance/financial regulations or technology-driven industry.
- Proven track record of developing and executing successful marketing strategies that drive customer acquisition and revenue growth.
- Excellent written and verbal communication skills, with the ability to articulate complex concepts in a clear and compelling manner.
- Demonstrated ability to develop impactful marketing collateral and content tailored to our customers, including product materials, case studies, blog posts, whitepapers, webinars, etc.
- Familiarity with sales enablement and working closely with sales teams/ customer success to drive product adoption.
- Self-motivated, proactive, and able to work effectively in a fast-paced, dynamic environment with the ability to build strong relationships and work effectively with diverse teams.
- Strong project management skills with the ability to manage multiple projects and deadlines simultaneously.
- Results-oriented mindset with a focus on driving revenue growth and achieving business objectives.
- Strong analytical and strategic thinking skills, with the ability to analyze market data and customer insights to inform decision-making.
- Bachelor’s degree in Marketing, Business Administration, or a related field.
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Senior Product Marketing Manager (12 month FTC) employer: GlobalRelay
Contact Detail:
GlobalRelay Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Marketing Manager (12 month FTC)
✨Tip Number 1
Make sure to showcase your deep understanding of the financial services industry during your conversations. Highlight any experience you have with compliance regulations, as this will set you apart from other candidates.
✨Tip Number 2
Prepare to discuss specific marketing strategies you've developed in the past. Be ready to share examples of how these strategies drove product adoption and revenue growth, especially in a B2B context.
✨Tip Number 3
Demonstrate your ability to communicate complex concepts clearly. Practice explaining technical details in a way that is accessible to non-technical audiences, as this skill is crucial for the role.
✨Tip Number 4
Familiarize yourself with our products and recent market trends. Being knowledgeable about our offerings and the competitive landscape will help you engage more effectively during discussions and show your genuine interest in the position.
We think you need these skills to ace Senior Product Marketing Manager (12 month FTC)
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Senior Product Marketing Manager position. Tailor your application to highlight your relevant experience in B2B product marketing, especially within the financial services sector.
Craft a Compelling Cover Letter: Write a cover letter that clearly articulates your passion for product marketing and your understanding of the financial services industry. Use specific examples from your past experiences to demonstrate how you have successfully developed and executed marketing strategies.
Showcase Your Writing Skills: Since excellent writing skills are a must for this role, include samples of your previous work such as marketing collateral, case studies, or blog posts. This will help showcase your ability to communicate complex concepts effectively.
Highlight Collaboration Experience: Emphasize your experience working with cross-functional teams. Provide examples of how you have collaborated with sales, product development, and customer success teams to drive product adoption and enhance customer satisfaction.
How to prepare for a job interview at GlobalRelay
✨Showcase Your Industry Knowledge
Make sure to demonstrate your deep understanding of the financial services industry during the interview. Be prepared to discuss compliance regulations and how they impact product marketing strategies, as this will highlight your expertise and relevance for the role.
✨Communicate Complex Concepts Clearly
Since the role requires effective communication of complex ideas, practice articulating your thoughts in a clear and concise manner. Use examples from your past experiences to illustrate how you've successfully communicated intricate concepts to both technical and non-technical audiences.
✨Prepare for Collaborative Scenarios
Expect questions about your experience working with cross-functional teams. Prepare specific examples that showcase your ability to collaborate with sales, product development, and customer success teams to drive successful go-to-market strategies.
✨Highlight Your Results-Driven Approach
Be ready to discuss your track record of developing and executing successful marketing strategies. Share metrics and outcomes from previous campaigns to demonstrate your results-oriented mindset and how you have contributed to revenue growth and customer acquisition.
