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- Tasks: Engage with pet industry executives to upsell and renew advertising contracts.
- Company: Remote B2B media company focused on the international pet industry.
- Benefits: Flexible remote work, supportive team, and a fun industry culture.
- Other info: Friendly team atmosphere with opportunities for innovation and growth.
- Why this job: Join a passionate team and make a real impact in the pet industry.
- Qualifications: Proven sales experience, especially in advertising or marketing services.
The predicted salary is between 30000 - 40000 £ per year.
Does picking up the phone to call someone who's never heard of you feel like fun, not friction? Do you like dogs and cats as well? We're a B2B media company for the international pet industry. Executives in the industry love our publications (print + online) and events. Note that we're a remote business, so you don't have to show up to an office every day.
Yes, you'll inherit a portfolio of long-term advertisers to upsell and renew. But that side of the business mostly takes care of itself. That means emails, calls, LinkedIn and any other smart way to find executives in the pet industry who should be advertising with us but aren't yet. You'll work the occasional inbound leads that come in from our website.
You’ll own your pipeline end-to-end: running conversations, testing what works, and continuously improving your approach. You'll manage a portfolio of existing advertisers - most of them long-term clients - and look after their renewals and upsells.
A real track record in sales: not just hitting targets, but beating them. At least 2-3 years of hunter experience, or 4+ years in sales more broadly with a meaningful chunk of new business in there. If you've only ever managed existing accounts, this isn't the right role for you.
You've sold advertising before (or marketing services). Other B2B sales backgrounds can work if the rest is strong. Highly proficient (or native-level) in English. Pet industry knowledge is a nice-to-have, not a must.
It's a great industry to work in: pet people are (unsurprisingly) a very nice and friendly bunch. We're a small team with a lot of energy and drive that tries to improve and innovate every day to make a bigger and better impact on the industry. Because we've been around for 35+ years, our established brand will make your job easier.
Media Advertising Sales Executive employer: GlobalPETS (& PETS International magazine)
Contact Detail:
GlobalPETS (& PETS International magazine) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Media Advertising Sales Executive
✨Tip Number 1
Get comfortable with cold calling! It might feel daunting, but remember, it’s all about building relationships. Start by researching potential clients in the pet industry and tailor your pitch to show how our publications can benefit them.
✨Tip Number 2
Leverage LinkedIn like a pro! Connect with industry executives and engage with their content. Share insights about the pet industry and our offerings to position yourself as a knowledgeable resource.
✨Tip Number 3
Don’t underestimate the power of follow-ups! After your initial contact, send a friendly reminder or additional information. Persistence shows your commitment and can turn a 'maybe' into a 'yes'.
✨Tip Number 4
Use our website to your advantage! Keep an eye on inbound leads and be quick to respond. These warm leads are often easier to convert, so make sure you’re ready to jump on them when they come in.
We think you need these skills to ace Media Advertising Sales Executive
Some tips for your application 🫡
Show Your Personality: When writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to inject a bit of fun and enthusiasm into your words. Remember, we’re all about the pet industry, so if you love animals, share that passion!
Tailor Your Experience: Make sure to highlight your relevant sales experience, especially if you've got a track record of smashing targets. We’re looking for hunters, so focus on your new business wins and how you’ve successfully upsold or renewed existing accounts in the past.
Be Clear and Concise: Keep your application clear and to the point. We appreciate brevity, so avoid fluff and get straight to the facts. Use bullet points if it helps to make your achievements stand out – we want to see what you can bring to the table!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen and ready to jump into the process with us!
How to prepare for a job interview at GlobalPETS (& PETS International magazine)
✨Know Your Audience
Before the interview, do your homework on the company and its place in the pet industry. Understand their publications and events, and think about how you can contribute to their success. This will show that you're genuinely interested and ready to hit the ground running.
✨Showcase Your Sales Skills
Prepare specific examples from your past sales experiences where you've not only met but exceeded targets. Be ready to discuss your approach to upselling and renewing accounts, as this role heavily relies on those skills. Numbers speak volumes, so bring data to back up your claims!
✨Be Ready to Talk Strategy
Think about how you would approach finding new advertisers in the pet industry. Have a few strategies in mind that you can share during the interview. This shows initiative and that you’re already thinking about how to own your pipeline effectively.
✨Emphasise Your Communication Skills
Since this role involves a lot of calls and emails, be prepared to demonstrate your communication style. Practice articulating your thoughts clearly and confidently. You might even want to role-play a sales call scenario to showcase your ability to engage potential clients.