Advertising Sales Manager in London

Advertising Sales Manager in London

London Full-Time 30000 - 40000 £ / year (est.) Home office possible
GlobalPETS (& PETS International magazine)

At a Glance

  • Tasks: Prospect and sell to new clients in the pet industry while managing existing accounts.
  • Company: Join a leading B2B media company in the pet industry with a friendly team.
  • Benefits: Remote work, competitive commission structure, and a supportive work environment.
  • Other info: Enjoy a dynamic role with opportunities for growth and innovation.
  • Why this job: Make an impact in a fun industry while exceeding your sales targets.
  • Qualifications: Proven sales experience, consultative approach, and strong communication skills.

The predicted salary is between 30000 - 40000 £ per year.

Do you get a kick out of opening doors that were closed yesterday? Does picking up the phone to call someone who's never heard of you feel like fun, not friction? And when you get that conversation, do you advise instead of push? Do you dig into what actually works for the client before pitching anything? Do you like dogs and cats as well? Then this position might be for you.

We're a B2B media company for the international pet industry. Executives in the industry love our publications (print + online) and events. We've been around since 1988. Note that we're a remote business, so you don't have to show up to an office every day. But if you love catching up with colleagues by the kombucha fountain every day, then this is probably not a good fit for you.

This is a hunter role, not a farmer role. Yes, you'll inherit a portfolio of long-term advertisers to upsell and renew. But that side of the business mostly takes care of itself. The real job, and where you'll spend 70-80% of your time, is finding and winning new clients.

What you'll do:

  • You'll spend most of your week prospecting and selling to new clients. That means emails, calls, LinkedIn and any other smart way to find executives in the pet industry who should be advertising with us but aren't yet. Cold emailing (and calling) should feel natural, not something you have to psych yourself up for.
  • You'll work the occasional inbound leads that come in from our website.
  • You’ll own your pipeline end-to-end: running conversations, testing what works, and continuously improving your approach.
  • You'll manage a portfolio of existing advertisers - most of them long-term clients - and look after their renewals and upsells. You'll advise them on the right campaigns across our publications to hit their goals.
  • A few times a year, you'll visit trade shows or our own event. Great places to meet prospects (and our team) in person.

What you'll bring to the table:

  • A real track record in sales: not just hitting targets, but beating them. We want to hear the numbers.
  • At least 2-3 years of hunter experience, or 4+ years in sales more broadly with a meaningful chunk of new business in there. If you've only ever managed existing accounts, this isn't the right role for you.
  • You've sold advertising before (or marketing services). Other B2B sales backgrounds can work if the rest is strong.
  • A consultative approach. Our advertisers aren't buying ad slots; they're buying access to an audience and outcomes for their business. You need to be able to have that conversation.
  • Highly proficient (or native-level) in English.
  • Pet industry knowledge is a nice-to-have, not a must.

You'll get rewarded for your hard work and success. The comp plan is built so that the more you sell, the more you make. Including extra upside for going over target. It's a great industry to work in: pet people are a very nice and friendly bunch. We're a small team with a lot of energy and drive that tries to improve and innovate every day to make a bigger and better impact on the industry. Because we've been around for 35+ years, our established brand will make your job easier. You're not cold-emailing from nowhere. You're working from a name many people in the industry already know.

How to apply:

Send an email to with your application. Don't apply here on LinkedIn. Tell us why you'd be a good fit. And tell us about a new client you won that you're proud of: how you found them, how you closed them.

Advertising Sales Manager in London employer: GlobalPETS (& PETS International magazine)

As a leading B2B media company in the international pet industry, we offer an exciting opportunity for an Advertising Sales Manager to thrive in a dynamic and supportive remote work environment. Our culture is built on collaboration and innovation, where your sales achievements are recognised and rewarded, and you can leverage our established brand to make meaningful connections with clients. With a focus on personal growth and a friendly team atmosphere, you'll find that working with us is not just a job, but a rewarding career path in a vibrant industry.
GlobalPETS (& PETS International magazine)

Contact Detail:

GlobalPETS (& PETS International magazine) Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Advertising Sales Manager in London

✨Tip Number 1

Get comfortable with cold calling! It’s all about making those connections and having genuine conversations. Remember, it’s not just about selling; it’s about understanding what the client needs.

✨Tip Number 2

Leverage LinkedIn to its fullest! Connect with industry executives, share insightful content, and engage in discussions. This will help you build a network that can lead to new clients.

✨Tip Number 3

Don’t shy away from using our website for inbound leads. They’re warm prospects, and you can use your consultative approach to turn them into long-term advertisers.

✨Tip Number 4

When you’re at trade shows or events, be proactive! Network with other attendees and don’t forget to follow up afterwards. Those face-to-face interactions can really set you apart.

We think you need these skills to ace Advertising Sales Manager in London

Sales Skills
Prospecting
Cold Calling
Consultative Selling
Client Relationship Management
Pipeline Management
Communication Skills
Negotiation Skills
B2B Sales Experience
Advertising Knowledge
Market Research
Networking
Time Management
Adaptability

Some tips for your application 🫡

Show Your Sales Savvy: When you're writing your application, make sure to highlight your sales achievements. We want to see the numbers that prove you can not only hit targets but smash them! Share specific examples of how you've successfully closed deals in the past.

Be Personal and Engaging: Remember, we’re looking for someone who can connect with clients. Use a friendly tone in your application and let your personality shine through. Tell us why you’re passionate about sales and how you approach building relationships with new clients.

Tailor Your Application: Don’t just send a generic application. Make it relevant to the role by mentioning your experience in B2B sales and any advertising background you have. Show us that you understand the pet industry, even if it's just a little bit!

Follow Our Application Process: Make sure to apply through our website as instructed. We love seeing candidates who follow directions! In your email, tell us why you’d be a great fit and share a success story about a new client you won. We can’t wait to hear from you!

How to prepare for a job interview at GlobalPETS (& PETS International magazine)

✨Know Your Numbers

Before the interview, brush up on your sales metrics. Be ready to share specific examples of how you've not just met but exceeded targets in your previous roles. This will show that you have a proven track record and understand what it takes to succeed in a hunter role.

✨Research the Pet Industry

Even if pet industry knowledge isn't a must-have, doing some homework can set you apart. Familiarise yourself with current trends, key players, and challenges in the sector. This will help you speak confidently about how you can contribute to the company's goals.

✨Practice Your Consultative Approach

Since this role requires a consultative selling style, prepare to demonstrate how you would engage with potential clients. Think of scenarios where you’ve advised clients based on their needs rather than just pushing a product. Role-playing these conversations can be super helpful.

✨Show Enthusiasm for Cold Outreach

This position is all about finding new clients, so convey your excitement for cold emailing and calling. Share your strategies for making these interactions feel natural and enjoyable. If you can show that you thrive in this environment, you'll make a great impression.

Advertising Sales Manager in London
GlobalPETS (& PETS International magazine)
Location: London

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