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- Tasks: Lead digital marketing strategies and coach teams to enhance audience engagement.
- Company: GlobalDrum, a pioneering media company reshaping audience monetisation.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Why this job: Join a dynamic team at the forefront of digital marketing innovation.
- Qualifications: 5+ years in digital marketing with strong leadership and communication skills.
- Other info: Fast-paced environment with a focus on collaboration and creativity.
The predicted salary is between 43200 - 72000 £ per year.
Location: London/New York/Dubai with hybrid working
Department: Market Development
Reports To: Head of Market Development
About us: GlobalDrum is empowering the media sector to own, understand, and monetise their most valuable social audiences for themselves, using live audience behavioural data to operate diversified business models on demand. The Company is at the centre of reshaping how global brands evolve a sector valued at $247Bn in 2024.
Job Description: Our Digital Marketing Director will:
- Contribute to the continued evolution of the GlobalDrum platform.
- Ensure our business partners get the benefits of the GlobalDrum platform to own, understand, and monetise their most engaged social audiences.
- Ensure that GlobalDrum is understood by our key stakeholders: business partners, investors, and the best and brightest talent available.
Key responsibilities:
- Lead and coach distributed development teams to enhance GlobalDrum's capabilities in audience acquisition, engagement, retention, and advocacy.
- Pioneer new ways for GlobalDrum to engage with customers digitally, utilising a real-time data-driven approach using key insights from digital interactions to drive future growth.
- Identify current and future trends to ensure that our digital marketing strategy is fresh by staying up to date with the latest innovations, technologies, changes in competition, and shifts in the digital landscape.
- Contribute to process improvements, automation, and technology onboarding to improve and scale marketing programmes.
- Use data from brands to measure impact and provide recommendations for future action and investment.
Qualifications:
- A digital leader with a track record of market-led innovation and a good understanding of digital business models and technology advances.
- A visionary who relishes working with brand partners to advise on digital campaigns that engage, inform, and deliver results.
- Proven success in a high-growth, rapidly changing environment.
- Experience directing, coaching, and growing a marketing team.
- 5+ years of B2B/C experience preferably in the SaaS, AdTech, Subscription, and eCommerce sectors.
- Excellent communication, presentation, and time management skills, with the ability to handle multiple priorities simultaneously.
- 5-10 years of digital marketing experience, including a deep understanding of website operations, SEM/SEO, social media, paid digital media, reporting, and insights.
- Experience in user experience and website optimisation, usability studies, and A/B testing.
- Comprehensive knowledge of the digital landscape, with the ability to identify best-in-class solutions.
Soft skills:
- Strong communicator and collaborator.
- Excellent at working across teams, geographies, in a cross-functional setup, and in a fast-paced environment.
- Strong attention to detail whilst keeping top-level objectives in focus.
- Excellent quantitative analysis skills, with an intuitive mind and great problem-solving skills.
- Able to set priorities, communicate these clearly, and integrate feedback as and when the business needs to pivot.
Interim Head of Digital Marketing employer: GlobalDrum
Contact Detail:
GlobalDrum Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Interim Head of Digital Marketing
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meetups. The more you engage with others, the better your chances of landing that dream job.
✨Show Off Your Skills
Don’t just talk about your experience; showcase it! Create a portfolio or a personal website where you can display your projects and achievements. This gives potential employers a taste of what you can bring to the table.
✨Ace the Interview
Prepare for interviews by researching the company and practising common questions. Be ready to discuss how your skills align with their needs. Remember, confidence is key, so believe in yourself!
✨Apply Through Our Website
When you find a role that excites you, apply directly through our website. It shows you're genuinely interested and makes it easier for us to spot your application. Let’s get you on board!
We think you need these skills to ace Interim Head of Digital Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Interim Head of Digital Marketing. Highlight your experience in digital marketing, especially in B2B/C sectors like SaaS or AdTech, and showcase any relevant achievements that align with our goals at GlobalDrum.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this role. Share your vision for digital marketing and how you can help GlobalDrum evolve its platform and engage with customers effectively.
Showcase Your Data Skills: Since we’re all about data-driven decisions, make sure to highlight your experience with analytics and insights. Talk about how you've used data to drive marketing strategies and improve engagement in your previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at GlobalDrum
✨Know Your Digital Marketing Inside Out
Make sure you brush up on the latest trends in digital marketing, especially in B2B and SaaS. Be ready to discuss how you've successfully implemented innovative strategies in your previous roles, as this will show your understanding of the industry and your ability to lead.
✨Showcase Your Leadership Skills
Prepare examples of how you've coached and developed teams in the past. Highlight specific instances where your leadership has led to improved performance or successful project outcomes. This is crucial for a role that involves leading distributed teams.
✨Be Data-Driven
Since the role focuses on using data to drive decisions, come prepared with examples of how you've used data analytics to inform your marketing strategies. Discuss any tools or methodologies you've employed to measure impact and optimise campaigns.
✨Communicate Clearly and Confidently
Practice articulating your thoughts clearly, as strong communication is key for this position. Be ready to explain complex concepts in simple terms, especially when discussing how to engage stakeholders and partners effectively.
