At a Glance
- Tasks: Design and execute innovative marketing automation strategies using HubSpot.
- Company: Join GlobalData, a leader in strategic industry intelligence.
- Benefits: Competitive salary, health perks, and a supportive work environment.
- Other info: Diverse and inclusive workplace with excellent career growth opportunities.
- Why this job: Make a real impact in a fast-paced, entrepreneurial setting.
- Qualifications: 2+ years in HubSpot with strong digital marketing skills.
The predicted salary is between 45000 - 45000 £ per year.
GlobalData is a specialist information services business on a mission to help our clients decode the future, make better decisions and reach more customers. Using our unique data, expert analysis and innovative solutions we deliver intelligence on the world’s largest industries for companies, government organisations and industry professionals.
The Marketing Automation Manager will join a well-established and high-performing Marketing Automation function, reporting to the Director of Marketing and playing a central role in shaping how we engage audiences at scale. This role sits at the heart of a global organisation with an ambitious growth agenda.
As we continue to expand through acquisitions and investment, you’ll have the opportunity to elevate how we use automation to drive smarter campaigns, stronger customer journeys and measurable commercial impact. You’ll be part of a supportive, experienced team and work closely with brand and regional marketing stakeholders across the business, predominantly from the Media division.
This is a role for someone who enjoys momentum, variety and ownership — someone who wants to build, optimise and continuously improve within an organisation that values innovation, initiative and results.
What you’ll be doing…
- Designing and executing sophisticated, multi-channel marketing automation strategies within HubSpot
- Developing advanced lead nurturing, lead scoring and re-engagement frameworks aligned to commercial objectives
- Leveraging data to inform segmentation strategy, campaign architecture and performance optimisation
- Maintaining and elevating data governance standards, ensuring robust segmentation and database integrity
- Managing the reporting and analysis of email and data performance
- Building scalable automation workflows to support complex stakeholder requirements across multiple business units
- Delivering insightful performance reporting and presenting actionable recommendations to drive continuous improvement
- Ensuring full compliance with GDPR, PECR and relevant global data privacy regulations
- Identifying automation innovation opportunities that enhance efficiency, performance and commercial impact
What we’re looking for…
- 2+ years’ hands-on experience building and managing campaigns within HubSpot
- Experience in integrations within HubSpot, preferably Salesforce CRM
- Proven experience in digital marketing, delivering lead nurturing, retention and high-volume lead generation programme
- Familiarity with working with data lakes and integrations into BI tools
- Advanced analytical capability with the ability to translate complex data to non-operational stakeholders
- Strong understanding of segmentation strategy, data hygiene and CRM best practice
- Solid working knowledge of GDPR, PECR and broader marketing compliance regulations
- Highly proactive, solutions-focused with strong stakeholder and project management skills
- A test-and-learn mindset with confidence in experimentation and iterative optimisation
- Comfort operating in high-growth, fast-evolving environments
- Curious, ambitious and driven to continuously elevate performance standards
In addition to a rewarding career, we support our GlobalData colleagues with a range of benefits across health, finances, fitness, travel, tech and more. GlobalData believes strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, we are proud to be an Equal Opportunity Employer.
Marketing Automation Manager (HubSpot) in London employer: GlobalData
As a leading player in the digital optimisation space, our company offers a dynamic work environment where innovation and creativity thrive. Employees benefit from a culture that prioritises professional growth, with ample opportunities for training and development, alongside competitive salaries and a comprehensive benefits package. Located in a vibrant city, we foster a collaborative atmosphere that encourages teamwork and celebrates success, making it an ideal place for those looking to make a meaningful impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Automation Manager (HubSpot) in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for GlobalData and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like GlobalData are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with GlobalData on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at GlobalData. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Automation Manager (HubSpot) in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit GlobalData. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of GlobalData:Show us that you’ve done your homework! In your application, briefly mention what you admire about GlobalData’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at GlobalData
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at GlobalData will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At GlobalData, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
