At a Glance
- Tasks: Drive B2B demand generation and optimise lead generation strategies.
- Company: Join GlobalData, a leader in intelligence solutions for global organisations.
- Benefits: Enjoy health perks, financial support, fitness options, and tech benefits.
- Other info: Diverse and inclusive workplace with unique learning opportunities.
- Why this job: Be part of a fast-paced team transforming uncertainty into opportunity.
- Qualifications: 5+ years in B2B demand generation with a strong commercial mindset.
The predicted salary is between 45000 - 55000 £ per year.
Who we are… GlobalData operates an intelligence platform that empowers leaders to act decisively in a world of complexity and change. By uniting proprietary data, human expertise, and purpose-built AI into a single, connected platform, we help organizations see what’s coming, move faster, and lead with confidence. Our solutions are used by over 5,000 organizations across the world’s largest industries, delivering tailored intelligence that supports strategic planning, innovation, risk management, and sustainable growth.
Why join GlobalData? GlobalData is at a pivotal point in its growth journey and we need curious, ambitious, courageous people to support us in achieving our vision to deliver intelligence that transforms uncertainty into opportunity for the world’s most successful organizations. Our big ambitions mean that life at GlobalData is fast paced, entrepreneurial and rewarding. Working together in an intellectually challenging environment, where learning is super-charged to keep us on our toes, the highly stimulating, fast-paced, global environment we operate in, and our bold ambitions result in unique learning opportunities for our people.
The role… We’re looking for a commercially minded B2B demand generation marketer to drive pipeline growth across our Media division, focusing on the GlobalData Marketing Solutions portfolio. This role is focused on building and optimising the full demand funnel, from audience engagement and lead generation through to nurture, scoring and sales readiness. You’ll work closely with Sales, Product and Data teams to deliver measurable commercial impact. This is a hands-on role for someone who can quickly identify opportunities, take ownership, and execute effectively in a fast-paced environment.
What you’ll be doing…
- Own and optimise B2B demand generation activity across multiple products and audiences.
- Build lead generation and nurture programmes that drive qualified pipeline.
- Develop audience segmentation, lead scoring and lifecycle workflows.
- Partner closely with Sales to align marketing activity with commercial priorities.
- Analyse funnel performance and identify opportunities to improve conversion and lead quality.
What we’re looking for…
- 5+ years’ experience in B2B demand generation, lead generation or pipeline marketing.
- Proven experience driving measurable pipeline growth in a B2B environment (Publishing industry experience preferred, but not essential).
- Strong commercial mindset and confidence working closely with sales teams.
- Experience with CRM, marketing automation, lead scoring and nurture programmes.
- Clear understanding of HubSpot and Salesforce.
- Strategic thinker who is equally comfortable being hands-on.
- Self-starter who can hit the ground running and work autonomously.
In addition to a rewarding career, we support our GlobalData colleagues with a range of benefits across health, finances, fitness, travel, tech and more. GlobalData believes strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, we are proud to be an Equal Opportunity Employer. GlobalData is determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.
Demand Generation Manager in Slough employer: GlobalData UK Ltd
GlobalData is an exceptional employer that fosters a fast-paced, entrepreneurial work culture where innovation and learning are at the forefront. With a commitment to employee growth, we offer unique opportunities for professional development in a stimulating environment, alongside a comprehensive benefits package that supports health, finances, and well-being. Join us in our mission to transform uncertainty into opportunity while working collaboratively with talented individuals across the globe.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Manager in Slough
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities you might not find on job boards.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you fit into their vision and how you can contribute to their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Demand Generation Manager in Slough
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Demand Generation Manager. Highlight your B2B experience and any specific achievements in lead generation that align with what we’re looking for.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for demand generation and how your skills can help us drive pipeline growth. Be sure to mention any relevant tools like HubSpot or Salesforce.
Showcase Your Analytical Skills:We love data-driven decision-making! In your application, include examples of how you've analysed funnel performance and improved conversion rates in past roles. Numbers speak louder than words!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at GlobalData.
How to prepare for a job interview at GlobalData UK Ltd
✨Know Your Demand Generation Inside Out
Make sure you brush up on your B2B demand generation knowledge. Understand the full funnel process, from lead generation to nurturing and scoring. Be ready to discuss specific strategies you've used in the past to drive pipeline growth.
✨Align with Sales Strategies
Since this role involves close collaboration with sales teams, come prepared with examples of how you've successfully partnered with sales in previous roles. Highlight any experiences where your marketing efforts directly supported sales goals.
✨Showcase Your Analytical Skills
Be ready to talk about how you've analysed funnel performance in the past. Bring examples of metrics you've tracked and how you've used data to improve conversion rates and lead quality. This will show your strategic thinking and hands-on approach.
✨Familiarise Yourself with Tools
Since familiarity with CRM and marketing automation tools like HubSpot and Salesforce is crucial, make sure you can discuss your experience with these platforms. If you have any specific achievements related to these tools, be sure to mention them!
