At a Glance
- Tasks: Design and execute innovative marketing automation strategies to engage audiences at scale.
- Company: Join GlobalData, a fast-growing information services business with a collaborative culture.
- Benefits: Enjoy a rewarding career with diverse benefits across health, finances, fitness, and more.
- Other info: Be part of a supportive team that values diversity and continuous improvement.
- Why this job: Make a real impact in a dynamic environment focused on innovation and growth.
- Qualifications: 2+ years of HubSpot experience and a passion for digital marketing and data analysis.
The predicted salary is between 40000 - 50000 € per year.
Who we are… GlobalData is a specialist information services business on a mission to help our clients decode the future, make better decisions and reach more customers. Using our unique data, expert analysis and innovative solutions we deliver intelligence on the world’s largest industries for companies, government organisations and industry professionals. We began our journey in 2016, by combining a diverse range of specialist information services companies, with decades of trusted customer relationships and deep sector specialisms. Today, we operate as a single company and one fully integrated platform, with more than 3,500 colleagues worldwide, across 20+ industries, delivering value for over 5,000 customers.
Why join GlobalData? GlobalData is at a pivotal point in its growth journey. Following multiple acquisitions and having recently received transformational investment we need curious, ambitious, courageous people to support us in achieving our vision of becoming the world’s trusted source of strategic industry intelligence. Our big ambitions mean that life at GlobalData is fast paced, entrepreneurial and rewarding. We recognise the collective power of our people, and it’s the collaboration of our teams that have shaped our success and will continue to do so in the future.
The role… The Marketing Automation Manager will join a well-established and high-performing Marketing Automation function, reporting to the Director of Marketing and playing a central role in shaping how we engage audiences at scale. This role sits at the heart of a global organisation with an ambitious growth agenda. As we continue to expand through acquisitions and investment, you’ll have the opportunity to elevate how we use automation to drive smarter campaigns, stronger customer journeys and measurable commercial impact. You’ll be part of a supportive, experienced team and work closely with brand and regional marketing stakeholders across the business, predominantly from the Media division. While your primary focus will be unlocking opportunity within our media portfolio, you’ll also contribute to wider brand initiatives — giving you broad exposure, influence and the chance to make a visible impact. This is a role for someone who enjoys momentum, variety and ownership — someone who wants to build, optimise and continuously improve within an organisation that values innovation, initiative and results.
What you’ll be doing…
- Designing and executing sophisticated, multi-channel marketing automation strategies within HubSpot
- Developing advanced lead nurturing, lead scoring and re-engagement frameworks aligned to commercial objectives
- Leveraging data to inform segmentation strategy, campaign architecture and performance optimisation
- Maintaining and elevating data governance standards, ensuring robust segmentation and database integrity
- Managing the reporting and analysis of email and data performance.
- Building scalable automation workflows to support complex stakeholder requirements across multiple business units
- Delivering insightful performance reporting and presenting actionable recommendations to drive continuous improvement
- Ensuring full compliance with GDPR, PECR and relevant global data privacy regulations
- Identifying automation innovation opportunities that enhance efficiency, performance and commercial impact
What we’re looking for…
- 2+ years’ hands-on experience building and managing campaigns within HubSpot
- Experience in integrations within HubSpot, preferably Salesforce CRM
- Proven experience in digital marketing, delivering lead nurturing, retention and high-volume lead generation programmes
- Familiarity with working with data lakes and integrations into BI tools.
- Advanced analytical capability with the ability to translate complex data to non-operational stakeholders
- Strong understanding of segmentation strategy, data hygiene and CRM best practice
- Solid working knowledge of GDPR, PECR and broader marketing compliance regulations
- Highly proactive, solutions-focused with strong stakeholder and project management skills
- A test-and-learn mindset with confidence in experimentation and iterative optimisation
- Comfort operating in high-growth, fast-evolving environments
- Curious, ambitious and driven to continuously elevate performance standards
In addition to a rewarding career, we support our GlobalData colleagues with a range of benefits across health, finances, fitness, travel, tech and more. GlobalData believes strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, we are proud to be an Equal Opportunity Employer. GlobalData is determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.
Marketing Automation Manager employer: GlobalData UK Ltd
GlobalData is an exceptional employer that fosters a fast-paced, entrepreneurial work culture where innovation and collaboration are at the forefront. With a commitment to employee growth, you will have the opportunity to shape impactful marketing strategies within a supportive team while benefiting from a comprehensive range of perks that enhance your health, finances, and overall well-being. Join us in our mission to decode the future and make a meaningful impact across industries.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Automation Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your marketing automation projects. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you can contribute to their ambitious growth agenda.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows you’re serious about joining the team.
We think you need these skills to ace Marketing Automation Manager
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for marketing automation shine through! We want to see that you’re genuinely excited about the role and how you can contribute to our ambitious growth journey.
Tailor Your Experience:Make sure to highlight your relevant experience with HubSpot and any successful campaigns you've managed. We love seeing specific examples of how you've driven results in previous roles, so don’t hold back!
Be Data-Driven:Since this role involves a lot of data analysis, showcase your analytical skills in your application. Talk about how you've used data to inform your marketing strategies and improve campaign performance in the past.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at GlobalData UK Ltd
✨Know Your HubSpot Inside Out
Since the role focuses heavily on HubSpot, make sure you’re well-versed in its features and functionalities. Brush up on your experience with building campaigns, lead nurturing, and integrations, especially with Salesforce CRM. Be ready to discuss specific examples of how you've used HubSpot to drive results.
✨Showcase Your Analytical Skills
The Marketing Automation Manager needs to leverage data for segmentation and performance optimisation. Prepare to talk about how you've used data to inform your marketing strategies in the past. Bring examples of reports you've created and how your insights led to actionable recommendations.
✨Demonstrate Your Understanding of Compliance
With GDPR and PECR being crucial in this role, ensure you can articulate your knowledge of these regulations. Discuss how you’ve maintained data governance standards in previous roles and any challenges you faced while ensuring compliance.
✨Emphasise Your Proactive Mindset
GlobalData is looking for someone who is solutions-focused and comfortable in fast-paced environments. Share instances where you took the initiative to improve processes or drive innovation in your previous roles. Highlight your test-and-learn mindset and how it has contributed to your success.
