At a Glance
- Tasks: Design and execute innovative marketing automation strategies using HubSpot.
- Company: Join GlobalData, a fast-growing information services business with a collaborative culture.
- Benefits: Enjoy a range of benefits including health, fitness, and tech perks.
- Other info: Be part of a diverse team that values inclusion and continuous improvement.
- Why this job: Make a real impact in a dynamic environment focused on growth and innovation.
- Qualifications: 2+ years experience in HubSpot and digital marketing, with strong analytical skills.
The predicted salary is between 40000 - 50000 £ per year.
Who we are
GlobalData is a specialist information services business on a mission to help our clients decode the future, make better decisions and reach more customers. Using our unique data, expert analysis and innovative solutions we deliver intelligence on the world’s largest industries for companies, government organisations and industry professionals. We began our journey in 2016, by combining a diverse range of specialist information services companies, with decades of trusted customer relationships and deep sector specialisms. Today, we operate as a single company and one fully integrated platform, with more than 3,500 colleagues worldwide, across 20+ industries, delivering value for over 5,000 customers.
Why join GlobalData?
GlobalData is at a pivotal point in its growth journey. Following multiple acquisitions and having recently received transformational investment we need curious, ambitious, courageous people to support us in achieving our vision of becoming the world’s trusted source of strategic industry intelligence. Our big ambitions mean that life at GlobalData is fast paced, entrepreneurial and rewarding. We recognise the collective power of our people, and it’s the collaboration of our teams that have shaped our success and will continue to do so in the future.
The role
The Marketing Automation Manager will join a well‑established and high‑performing Marketing Automation function, reporting to the Director of Marketing and playing a central role in shaping how we engage audiences at scale. This role sits at the heart of a global organisation with an ambitious growth agenda. As we continue to expand through acquisitions and investment, you’ll have the opportunity to elevate how we use automation to drive smarter campaigns, stronger customer journeys and measurable commercial impact. You’ll be part of a supportive, experienced team and work closely with brand and regional marketing stakeholders across the business, predominantly from the Media division. While your primary focus will be unlocking opportunity within our media portfolio, you’ll also contribute to wider brand initiatives giving you broad exposure, influence and the chance to make a visible impact. This is a role for someone who enjoys momentum, variety and ownership someone who wants to build, optimise and continuously improve within an organisation that values innovation, initiative and results.
What you’ll be doing
- Designing and executing sophisticated, multi‑channel marketing automation strategies within HubSpot
- Developing advanced lead nurturing, lead scoring and re‑engagement frameworks aligned to commercial objectives
- Leveraging data to inform segmentation strategy, campaign architecture and performance optimisation
- Maintaining and elevating data governance standards, ensuring robust segmentation and database integrity
- Managing the reporting and analysis of email and data performance
- Building scalable automation workflows to support complex stakeholder requirements across multiple business units
- Delivering insightful performance reporting and presenting actionable recommendations to drive continuous improvement
- Ensuring full compliance with GDPR, PECR and relevant global data privacy regulations
- Identifying automation innovation opportunities that enhance efficiency, performance and commercial impact
What we’re looking for
- 2+ years hands‑on experience building and managing campaigns within HubSpot
- Experience in integrations within HubSpot, preferably Salesforce CRM
- Proven experience in digital marketing, delivering lead nurturing, retention and high‑volume lead generation programmes
- Familiarity with working with data lakes and integrations into BI tools
- Advanced analytical capability with the ability to translate complex data to non‑operational stakeholders
- Strong understanding of segmentation strategy, data hygiene and CRM best practice
- Solid working knowledge of GDPR, PECR and broader marketing compliance regulations
- Highly proactive, solutions‑focused with strong stakeholder and project management skills
- A test‑and‑learn mindset with confidence in experimentation and iterative optimisation
- Comfort operating in high‑growth, fast‑evolving environments
- Curious, ambitious and driven to continuously elevate performance standards
In addition to a rewarding career, we support our GlobalData colleagues with a range of benefits across health, finances, fitness, travel, tech and more. GlobalData believes strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, we are proud to be an Equal Opportunity Employer. GlobalData is determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.
Marketing Automation Lead — HubSpot & Data-Driven Growth employer: GlobalData UK Ltd
GlobalData is an exceptional employer, offering a dynamic and fast-paced work environment that fosters innovation and collaboration. With a strong focus on employee growth, you will have the opportunity to shape impactful marketing strategies while working alongside a talented team in a global organisation. Our commitment to diversity and inclusion, coupled with a comprehensive benefits package, ensures that every colleague can thrive and contribute to our ambitious vision of becoming the world's trusted source of strategic industry intelligence.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Automation Lead — HubSpot & Data-Driven Growth
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your marketing automation projects. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how you can contribute to their growth and success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows you’re serious about joining the team.
We think you need these skills to ace Marketing Automation Lead — HubSpot & Data-Driven Growth
Some tips for your application 🫡
Show Your Passion for Marketing Automation:When writing your application, let your enthusiasm for marketing automation shine through. Share specific examples of how you've used HubSpot to drive successful campaigns and engage audiences. We love seeing candidates who are genuinely excited about the role!
Be Data-Driven:Since this role is all about leveraging data, make sure to highlight your analytical skills. Talk about how you've used data to inform your marketing strategies and improve performance. We appreciate candidates who can turn complex data into actionable insights!
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific requirements of the Marketing Automation Lead role. Mention your experience with lead nurturing and CRM best practices, as these are key to what we’re looking for.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets seen by the right people. Plus, it shows us that you’re serious about joining our team at GlobalData!
How to prepare for a job interview at GlobalData UK Ltd
✨Know Your HubSpot Inside Out
Make sure you’re well-versed in HubSpot’s features and functionalities. Brush up on your experience with building campaigns, lead nurturing, and integrations, especially with Salesforce CRM. Being able to discuss specific examples of how you've used these tools will show your hands-on expertise.
✨Data is Your Best Friend
Familiarise yourself with data governance standards and segmentation strategies. Be prepared to talk about how you’ve leveraged data to optimise campaigns and improve performance. Highlight any experience you have with data lakes and BI tools, as this will demonstrate your analytical capabilities.
✨Show Off Your Compliance Knowledge
Understanding GDPR, PECR, and other marketing compliance regulations is crucial. Be ready to discuss how you’ve ensured compliance in past roles and how you would approach it at GlobalData. This shows that you take data privacy seriously and can navigate the complexities of marketing regulations.
✨Emphasise Your Proactive Mindset
GlobalData is looking for someone who is curious and ambitious. Share examples of how you’ve taken initiative in previous roles, whether it’s through testing new strategies or optimising existing processes. This will highlight your ability to thrive in a fast-paced environment and contribute to the company’s growth.
