Head of Demand Generation in London

GlobalData is a specialist information services business on a mission to help our clients decode the future, make better decisions and reach more customers. Using our unique data, expert analysis and innovative solutions we deliver intelligence on the world’s largest industries for companies, government organisations and industry professionals. We began our journey in 2016, by combining a diverse range of specialist information services companies, with decades of trusted customer relationships and deep sector specialisms. Today, we operate as a single company and one fully integrated platform, with more than 3,500 colleagues worldwide, across 20+ industries, delivering value for over 5,000 customers.

GlobalData is at a pivotal point in its growth journey. Following multiple acquisitions and having recently received transformational investment we need curious, ambitious, courageous people to support us in achieving our vision of becoming the world’s trusted source of strategic industry intelligence. Our big ambitions mean that life at GlobalData is fast paced, entrepreneurial and rewarding. We recognise the collective power of our people, and it’s the collaboration of our teams that have shaped our success and will continue to do so in the future.

The Sales team operates at the face of our business introducing clients to our trusted strategic intelligence. With an established book of leading brands and the scope to carve your own market, there is a real opportunity for sales talent at all levels to develop in our growing business. The culture is buzzing and positive, and you can expect to be rewarded well with our uncapped commission scheme.

We’re looking for a strategic, data-driven Head of Demand Generation to own and accelerate our full-funnel marketing engine. This leader will design and execute scalable programs that drive qualified pipeline, improve conversion performance, and strengthen our presence in the markets that matter. You’ll bring together inbound, outbound, digital, events, content, and partner marketing into a cohesive, repeatable demand engine that fuels revenue growth. This is a hands-on leadership role: strategy, execution, optimisation, and cross-functional alignment with Sales, Product, and Revenue Operations. As well as running a marketing campaign of 3 you will run an SDR team of 7 to drive an aligned demand generation strategy. Cross functional working is paramount and a strategic planner.

What you’ll be doing

• Demand Strategy & Planning: Build the end-to-end demand generation strategy across all segments and regions. Develop quarterly and annual pipeline targets in partnership with Sales and RevOps. Own the demand-generation budget, forecasting, and ROI analysis. Own the lead nurturing and processes for winning deals.
• Campaign & Program Leadership: Design multi-channel campaigns that span paid, organic, ABM, email, content, events, and social. Lead the creation of nurture programs to increase engagement, MQL SQL conversion, and sales velocity. Drive ABM programs in partnership with Sales for high-value accounts.
• Team Leadership & Collaboration: Lead and develop a high-performing demand generation team. Align cross-functionally with Sales, SDR, Product Marketing, and Customer Success. Create predictable, scalable workflows between Marketing and Sales.
• Data, Insights & Optimisation: Own marketing funnel analytics, reporting, attribution modelling, and insights. Continuously optimise campaigns based on performance metrics and experimentation. Champion a culture of test-and-learn across channels.
• Technology & Operations: Oversee the marketing tech stack (automation, CRM, analytics, ABM tools). Ensure best practices in lead scoring, routing, segmentation, and data hygiene. Partner with RevOps to streamline the lead lifecycle.

What we’re looking for

• Essential: 7+ years experience in B2B marketing with a focus on demand generation or growth. Proven track record of driving measurable pipeline and revenue impact. Strong understanding of modern marketing channels, attribution, and funnel metrics. Experience building and leading high-performing marketing teams. Expertise with marketing automation and CRM systems (HubSpot, Marketo, Salesforce, etc.). Ability to work cross-functionally and influence senior stakeholders.
• Desirable: Experience in SaaS, data, analytics, technology, or subscription-based businesses. Background in ABM and enterprise/complex sales cycles. Global or multi-region marketing experience. Strong analytical mindset and comfort with experimentation.

What Success Looks Like

• Predictable, scalable pipeline that consistently supports revenue targets.
• Improved funnel conversion rates from awareness to close.
• High-impact campaigns that resonate with our ICPs.
• Strong alignment between Marketing, Sales, and RevOps.
• A motivated, high-performance marketing team.

In addition to a rewarding career, we support our GlobalData colleagues with a range of benefits across health, finances, fitness, travel, tech and more. GlobalData believes strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, we are proud to be an Equal Opportunity Employer. GlobalData is determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.