Demand Generation Manager in London

Who we are… GlobalData is a specialist information services business on a mission to help our clients decode the future, make better decisions and reach more customers. Using our unique data, expert analysis and innovative solutions we deliver intelligence on the world’s largest industries for companies, government organisations and industry professionals. We began our journey in 2016, by combining a diverse range of specialist information services companies, with decades of trusted customer relationships and deep sector specialisms. Today, we operate as a single company and one fully integrated platform, with more than 3,500 colleagues worldwide, across 20 industries, delivering value for over 5,000 customers.

Why join the Sales team at GlobalData? GlobalData is at a pivotal point in its growth journey. Following multiple acquisitions and having recently received transformational investment we need curious, ambitious, courageous people to support us in achieving our vision of becoming the world’s trusted source of strategic industry intelligence. Our big ambitions mean that life at GlobalData is fast paced, entrepreneurial and rewarding. We recognise the collective power of our people, and it’s the collaboration of our teams that have shaped our success and will continue to do so in the future. The Sales team operates at the face of our business introducing clients to our trusted strategic intelligence. With an established book of leading brands and the scope carve your own market, there is a real opportunity for sales talent at all levels to develop in our growing business. The culture is buzzing and positive, and you can expect to be rewarded well with our uncapped commission scheme.

The role… We’re looking for a proactive, data-driven Campaign Manager / Demand Generation Specialist to build, execute and optimise multi-channel marketing campaigns targeting our enterprise segments. This hands-on role is ideal for someone who loves rolling up their sleeves, running campaigns end-to-end, and directly contributing to pipeline. You’ll work closely with Sales, SDRs, Product Marketing and Content to craft programs that reach the right accounts, engage decision-makers, and convert interest into qualified opportunities.

What you’ll be doing…

• Campaign Execution (Core Focus) Plan, build, and execute integrated campaigns across email, paid media, content syndication, social, events/webinars, and ABM tactics. Manage campaign workflows end-to-end — brief, build, launch, test, optimise, report. Write or source campaign content (emails, landing pages, nurture sequences, messaging). Build enterprise nurture journeys that progress accounts through the funnel.
• Enterprise Account Focus Develop targeted programs aligned to enterprise ICPs, buying groups, and key verticals. Partner closely with Sales and SDR teams to coordinate follow-up, handoffs, and cadences. Support ABM initiatives including personalised content, account lists, and 1:1 or 1:few programs.
• Performance & Optimisation Monitor performance daily/weekly; adjust campaigns to improve CTR, engagement, MQL quality, and conversion rates. Run A/B tests for email, ads, landing pages, CTAs, and messaging. Track funnel metrics and provide insight into what’s working and what should be stopped or scaled.
• Operations & Systems Build campaigns in marketing automation tools (HubSpot, Marketo, Pardot, etc.). Maintain clean data, segmentation, lead scoring and routing in partnership with RevOps. Ensure all campaigns align with compliance and brand standards.

What we’re looking for…

• Essential 2–5 years’ experience in B2B demand generation, digital marketing, or campaign management. Hands-on experience building multi-channel campaigns (email, paid, webinars, social, content). Strong understanding of marketing automation and CRM systems. Comfortable with data, reporting, and performance analysis. Excellent communication and copywriting skills. Ability to juggle multiple campaigns and deadlines. Strong collaboration skills — especially with Sales and SDR teams.
• Desirable Experience targeting enterprise or complex/long-cycle B2B accounts. Exposure to ABM tools (Demandbase, 6sense, Terminus, etc.). Knowledge of content marketing, SEO and digital advertising. Experience working in SaaS, data, analytics, or technology businesses.

What Success Looks Like High-performing campaigns that consistently deliver qualified enterprise pipeline. Improved engagement across priority accounts. Clean, predictable campaign operations and reporting. Strong alignment and trust between Marketing and Sales. Clear uplift in conversions across the funnel (MQL → SQL → Opp).

In addition to a rewarding career, we support our GlobalData colleagues with a range of benefits across health, finances, fitness, travel, tech and more. GlobalData believes strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, we are proud to be an Equal Opportunity Employer. GlobalData is determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.