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- Tasks: Create and manage engaging content that drives brand awareness and supports the buyer journey.
- Company: Join GlobalData, a leading information services business with a mission to decode the future.
- Benefits: Enjoy a rewarding career with diverse benefits across health, finances, fitness, and more.
- Why this job: Be part of a creative team that transforms complex ideas into compelling narratives.
- Qualifications: 3-6 years in B2B content marketing with excellent writing and storytelling skills.
- Other info: Collaborative environment with opportunities for professional growth and development.
The predicted salary is between 28800 - 48000 £ per year.
GlobalData is a specialist information services business on a mission to help our clients decode the future, make better decisions and reach more customers. Using our unique data, expert analysis and innovative solutions we deliver intelligence on the world’s largest industries for companies, government organisations and industry professionals.
We began our journey in 2016, by combining a diverse range of specialist information services companies, with decades of trusted customer relationships and deep sector specialisms. Today, we operate as a single company and one fully integrated platform, with more than 3,500 colleagues worldwide, across 20+ industries, delivering value for over 5,000 customers.
We’re looking for a creative, strategic and highly organised Content Marketing Manager to own and elevate our content engine. You will create, manage and optimise high-quality content that engages our target personas, supports the buyer journey, and fuels brand awareness and pipeline growth. This role blends storytelling, research, campaign enablement and content planning ideal for someone who loves turning complex ideas into compelling narratives.
What you’ll be doing
- Content Strategy & Planning
- Develop and manage a content strategy aligned to marketing, product and commercial priorities.
- Build and maintain a content calendar covering blogs, whitepapers, reports, product content, emails, social, video scripts and more.
- Drive content that aligns to key personas, value propositions and stages of the buyer journey.
- Content Creation & Storytelling
- Write clear, insightful, high-quality content: blogs, guides, case studies, reports, landing pages, product explainers, and email copy.
- Translate industry trends, product capabilities and customer insights into compelling narratives.
- Collaborate with subject-matter experts across the business to extract insights and turn them into polished content.
- Ensure brand voice, tone and messaging consistency across all channels.
- Campaign & Demand Support
- Produce content that fuels integrated campaigns, nurture journeys and ABM initiatives.
- Create campaign assets (eBooks, thought-leadership pieces, webinars materials, infographics) aligned to commercial goals.
- Support lead-gen activities with persona-relevant and buying-stage-appropriate content.
- Content Performance & Optimisation
- Monitor content performance (traffic, engagement, conversion) and continuously refine based on insights.
- Optimise content for SEO, user intent and on-page best practices.
- Conduct A/B tests on messaging, CTAs, formats and offers.
- Cross-Functional Collaboration
- Partner with Product Marketing to ensure accurate product positioning and storytelling.
- Work with Sales and Customer Success to create sales enablement materials (case studies, battlecards, pitch content).
- Collaborate with Design for visual assets, videos and brand consistency.
- Content Operations
- Manage content workflows, approvals and publishing schedules.
- Oversee freelance writers, agencies or designers when required.
- Maintain a structured library of assets for internal and external use.
What we’re looking for
- Essential
- 3-6 years experience in B2B content marketing, communications or product/content strategy.
- Excellent writing, editing and storytelling skills with strong attention to detail.
- Experience producing a wide range of content formats long-form, short-form, digital, product and thought leadership.
- Strong understanding of SEO, user intent and content performance metrics.
- Ability to translate complex concepts into clear, accessible content.
- Collaborative working style, with the ability to extract insights from SMEs and stakeholders.
- Skilled at managing deadlines, multiple projects and content workflows.
- Desirable
- Experience in SaaS, technology, data, analytics, research or professional services.
- Understanding of persona development, messaging frameworks and buyer journeys.
- Familiarity with CMS platforms, marketing automation tools and analytics dashboards.
- Experience supporting ABM, demand-generation and sales enablement initiatives.
- Some experience with video scripts, webinars, social content or multimedia formats.
What Success Looks Like
- A predictable, high-quality content engine that fuels awareness and pipeline.
- Strong engagement and brand visibility across priority personas and markets.
- High-performing campaign assets that improve conversion throughout the funnel.
In addition to a rewarding career, we support our GlobalData colleagues with a range of benefits across health, finances, fitness, travel, tech and more. GlobalData believes strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, we are proud to be an Equal Opportunity Employer.
Content Marketing Manager in London employer: GlobalData UK Ltd
Contact Detail:
GlobalData UK Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best content pieces. Whether it's blogs, reports, or social media campaigns, having tangible examples of your work can really set you apart.
✨Tip Number 3
Prepare for interviews by researching the company and its content strategy. Be ready to discuss how your experience aligns with their goals and how you can contribute to their content engine.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Content Marketing Manager in London
Some tips for your application 🫡
Show Off Your Writing Skills: As a Content Marketing Manager, your writing is your superpower! Make sure to showcase your best work in your application. Include samples that highlight your storytelling ability and attention to detail.
Tailor Your Application: We love creativity, so don’t just send a generic CV and cover letter. Tailor your application to reflect how your experience aligns with our mission and the specific role. Show us why you’re the perfect fit!
Highlight Your SEO Knowledge: Since content performance is key, let us know about your understanding of SEO and how you've used it to drive engagement in past roles. Share any metrics or results that demonstrate your success!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it’s super easy!
How to prepare for a job interview at GlobalData UK Ltd
✨Know Your Content Inside Out
Before the interview, dive deep into your portfolio and be ready to discuss specific pieces of content you've created. Highlight how they align with different stages of the buyer journey and how they’ve driven engagement or conversions.
✨Showcase Your Storytelling Skills
Prepare to share examples of how you've turned complex ideas into compelling narratives. Think about a few key projects where your storytelling made a significant impact and be ready to discuss the process behind them.
✨Understand the Company’s Voice
Familiarise yourself with GlobalData's brand voice and tone. During the interview, demonstrate how you can adapt your writing style to fit their needs and ensure consistency across various content formats.
✨Be Data-Driven
Come prepared with insights on how you've used content performance metrics to refine your strategies. Discuss any A/B testing you've conducted and how it influenced your content decisions, showing that you’re not just creative but also analytical.
