The role
We're looking for a B2B Membership Marketing Manager to manage and grow engagement across our member communities throughout their lifecycle, connecting them with the content, events and products most relevant to their interest areas and needs.
This role is focused on managing the full member lifecycle, from lead capture and onboarding through to ongoing engagement, retention and growth. You'll be responsible for delivering targeted member communications, optimising member journeys, managing CRM segmentation and ensuring members are actively engaged through our publications, communities and events. You'll also identify opportunities to introduce members to relevant paid products and services across the wider portfolio.
You'll work closely with Editorial, Commercial, Events, Product and Data teams to ensure members receive relevant, timely communications and a consistent experience across all touchpoints.
What you ll be doing
- Develop and deliver strategies that drive member acquisition, engagement, retention and growth across a portfolio of B2B brands, communities, events and products.
- Create audience segmentation strategies based on member interests, engagement levels, industry sectors and product usage to support targeted communications and campaigns.
- Build and optimise automated member journeys and lifecycle communications through HubSpot, including onboarding, engagement and retention.
- Manage member data, communication preferences and consent processes in line with GDPR requirements, ensuring data quality and effective audience management.
- Create initiatives and campaigns that increase member participation, content consumption, event attendance and community engagement across the portfolio.
- Build and optimise member journeys that move audiences towards cross-sell and upsell opportunities across premium intelligence solutions, delivering qualified leads and measurable pipeline contribution.
- Partner with commercial teams to develop targeted, data-driven campaigns that increase conversion and drive revenue from the existing member base.
- Monitor, analyse and report on key acquisition, engagement, retention, conversion and revenue metrics, providing insights and recommendations to improve performance.
- Collaborate with editorial, commercial, events, product, marketing operations and data teams to deliver integrated campaigns and support wider business objectives.
What we re looking for
- 3 5+ years' experience in membership marketing, audience development, CRM, lifecycle marketing in B2B environment.
- Experience managing customer or member databases and marketing automation platforms.
- Hands-on experience with HubSpot or similar CRM/marketing automation systems.
- Strong understanding of email marketing, segmentation, nurture programmes and customer journeys.
- Experience delivering engagement, retention and cross-sell campaigns.
- Strong analytical and reporting skills.
- Strategic yet hands‑on; comfortable owning both direction and detail.
- Excellent stakeholder management and communication skills.
- Experience within B2B publishing, media, professional membership organisations, associations, or information services.
- Knowledge of subscription and membership business models.
- Highly organised, detail-oriented, and impact‑driven.
In addition to a rewarding career, we support our GlobalData colleagues with a range of benefits across health, finances, fitness, travel, tech and more.
GlobalData believes strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, we are proud to be an Equal Opportunity Employer. GlobalData is determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.
#J-18808-Ljbffr
