Head of Demand Generation in London

GlobalData is a specialist information services business on a mission to help our clients decode the future, make better decisions and reach more customers. Using our unique data, expert analysis and innovative solutions we deliver intelligence on the world's largest industries for companies, government organisations and industry professionals.

We began our journey in 2016, combining a diverse range of specialist information services companies and operating as a single company with more than 3,500 colleagues worldwide across 20+ industries, delivering value for over 5,000 customers.

GlobalData is at a pivotal point in its growth journey following multiple acquisitions and recent transformational investment. We need curious, ambitious, courageous people to support us in achieving our vision of becoming the world's trusted source of strategic industry intelligence. Our culture is fast‐paced, entrepreneurial and rewarding with a collaborative spirit, and you can expect to be rewarded well with our uncapped commission scheme.

We're looking for a strategic, data‐driven Head of Demand Generation to own and accelerate our full‐funnel marketing engine. This leader will design and execute scalable programs that drive qualified pipeline, improve conversion performance, and strengthen our presence in the markets that matter. You'll bring together inbound, outbound, digital, events, content, and partner marketing into a cohesive, repeatable demand engine that fuels revenue growth. This is a hands‐on leadership role: strategy, execution, optimisation, and cross‐functional alignment with Sales, Product, and Revenue Operations. In addition to running a marketing campaign of 3 you will run an SDR team of 7 to drive an aligned demand generation strategy.

What You’ll Be Doing

• Build the end‐to‐end demand generation strategy across all segments and regions.
• Develop quarterly and annual pipeline targets in partnership with Sales and RevOps.
• Own the demand‐generation budget, forecasting, and ROI analysis.
• Own the lead nurturing and processes for winning deals.

Campaign & Program Leadership

• Design multi‐channel campaigns that span paid, organic, ABM, email, content, events, and social.
• Lead the creation of nurture programs to increase engagement, MQL→SQL conversion, and sales velocity.
• Drive ABM programs in partnership with Sales for high‐value accounts.

Team Leadership & Collaboration

• Lead and develop a high‐performing demand generation team.
• Align cross‐functionally with Sales, SDR, Product Marketing, and Customer Success.
• Create predictable, scalable workflows between Marketing and Sales.

Data, Insights & Optimisation

• Own marketing funnel analytics, reporting, attribution modelling, and insights.
• Continuously optimise campaigns based on performance metrics and experimentation.
• Champion a culture of test‐and‐learn across channels.

Technology & Operations

• Oversee the marketing tech stack (automation, CRM, analytics, ABM tools).
• Ensure best practices in lead scoring, routing, segmentation, and data hygiene.
• Partner with RevOps to streamline the lead lifecycle.

What We’re Looking For — Essential

• 7+ years' experience in B2B marketing with a focus on demand generation or growth.
• Proven track record of driving measurable pipeline and revenue impact.
• Strong understanding of modern marketing channels, attribution, and funnel metrics.
• Experience building and leading high‐performing marketing teams.
• Expertise with marketing automation and CRM systems (HubSpot, Marketo, Salesforce, etc.).
• Ability to work cross‐functionally and influence senior stakeholders.

Desirable

• Experience in SaaS, data, analytics, technology, or subscription‐based businesses.
• Background in ABM and enterprise/complex sales cycles.
• Global or multi‐region marketing experience.
• Strong analytical mindset and comfort with experimentation.

What Success Looks Like

• Predictable, scalable pipeline that consistently supports revenue targets.
• Improved funnel conversion rates from awareness to close.
• High‐impact campaigns that resonate with our ICPs.
• Strong alignment between Marketing, Sales, and RevOps.
• A motivated, high‐performance marketing team.

In addition to a rewarding career, we support our GlobalData colleagues with a range of benefits across health, finances, fitness, travel, tech and more. GlobalData believes strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, we are proud to be an Equal Opportunity Employer. GlobalData is determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.