At a Glance
- Tasks: Drive B2B demand generation and optimise lead generation programmes.
- Company: Join GlobalData, a leader in intelligence platforms transforming uncertainty into opportunity.
- Benefits: Enjoy competitive benefits including health, fitness, travel, and tech perks.
- Other info: Diversity and inclusion are at our core; we welcome all applicants.
- Why this job: Be part of a fast-paced, entrepreneurial environment with unique learning opportunities.
- Qualifications: 5+ years in B2B demand generation with strong commercial mindset.
The predicted salary is between 50000 - 65000 £ per year.
GlobalData operates an intelligence platform that empowers leaders to act decisively in a world of complexity and change. By uniting proprietary data, human expertise, and purpose‑built AI into a single, connected platform, we help organizations see what’s coming, move faster, and lead with confidence. Our solutions are used by over 5,000 organizations across the world’s largest industries, delivering tailored intelligence that supports strategic planning, innovation, risk management, and sustainable growth.
GlobalData is at a pivotal point in its growth journey and we need curious, ambitious, courageous people to support us in achieving our vision to deliver intelligence that transforms uncertainty into opportunity for the world’s most successful organizations. Our big ambitions mean that life at GlobalData is fast paced, entrepreneurial and rewarding. Working together in an intellectually challenging environment, where learning is super‑charged to keep us on our toes, the highly stimulating, fast‑paced, global environment we operate in, and our bold ambitions result in unique learning opportunities for our people.
We’re looking for a commercially minded B2B demand generation marketer to drive pipeline growth across our Media division, focusing on the GlobalData Marketing Solutions portfolio. This role is focused on building and optimising the full demand funnel, from audience engagement and lead generation through to nurture, scoring and sales readiness. You’ll work closely with Sales, Product and Data teams to deliver measurable commercial impact. This is a hands‑on role for someone who can quickly identify opportunities, take ownership, and execute effectively in a fast‑paced environment.
What you’ll be doing…
- Own and optimise B2B demand generation activity across multiple products and audiences.
- Build lead generation and nurture programmes that drive qualified pipeline.
- Develop audience segmentation, lead scoring and lifecycle workflows.
- Partner closely with Sales to align marketing activity with commercial priorities.
- Analyse funnel performance and identify opportunities to improve conversion and lead quality.
What we’re looking for…
- 5+ years’ experience in B2B demand generation, lead generation or pipeline marketing.
- Proven experience driving measurable pipeline growth in a B2B environment (Publishing industry experience preferred, but not essential).
- Strong commercial mindset and confidence working closely with sales teams.
- Experience with CRM, marketing automation, lead scoring and nurture programmes.
- Clear understanding of HubSpot and Salesforce.
- Strategic thinker who is equally comfortable being hands‑on.
- Self‑starter who can hit the ground running and work autonomously.
In addition to a rewarding career, we support our GlobalData colleagues with a range of benefits across health, finances, fitness, travel, tech and more. GlobalData believes strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, we are proud to be an Equal Opportunity Employer. GlobalData is determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.
Benefits
We offer a competitive benefits package that can include health, financial, fitness, travel, tech and other areas. Please refer to the benefits section on our website for details.
Demand Generation Manager - Maternity Cover in London employer: GlobalData Plc
GlobalData is an exceptional employer that fosters a fast-paced, entrepreneurial work culture where ambitious individuals can thrive. With a strong focus on employee growth and development, we offer unique learning opportunities in a stimulating global environment, alongside a competitive benefits package that supports health, finances, and well-being. Join us to be part of a diverse team dedicated to transforming uncertainty into opportunity for leading organisations worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Manager - Maternity Cover in London
✨Dive into Local Events
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We think you need these skills to ace Demand Generation Manager - Maternity Cover in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at GlobalData Plc from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at GlobalData Plc specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at GlobalData Plc
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at GlobalData Plc, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show GlobalData Plc you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure GlobalData Plc that you’re ready to hit the ground running.
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Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for GlobalData Plc, so think on your feet and don't hesitate to showcase your creativity!
