B2B Membership Marketing Manager in London

GlobalData operates an intelligence platform that empowers leaders to act decisively in a world of complexity and change. By uniting proprietary data, human expertise, and purpose-built AI into a single, connected platform, we help organizations see what’s coming, move faster, and lead with confidence. Our solutions are used by over 5,000 organizations across the world’s largest industries, delivering tailored intelligence that supports strategic planning, innovation, risk management, and sustainable growth.

GlobalData is at a pivotal point in its growth journey and we need curious, ambitious, courageous people to support us in achieving our vision to deliver intelligence that transforms uncertainty into opportunity for the world’s most successful organizations. Our big ambitions mean that life at GlobalData is fast paced, entrepreneurial and rewarding. Working together in an intellectually challenging environment, where learning is super‑charged to keep us on our toes, the highly stimulating, fast‑paced, global environment we operate in, and our bold ambitions result in unique learning opportunities for our people.

We are seeking a commercially minded Campaign Manager to deliver high‑performing acquisition and nurture campaigns across our Media portfolio and Marketing Solutions products. Working alongside the Marketing Manager and Marketing Director, this role is responsible for executing multichannel inbound and outbound programmes that convert audience engagement into high‑quality leads for the relevant commercial teams. You will be responsible for optimising user journeys, implementing nurturing and scoring frameworks, and creating compelling campaign narratives that enable sales success and deliver measurable impact.

What you’ll be doing:

• Plan, build, and execute multichannel inbound and outbound lead generation campaigns and sequences, across priority brands and products.
• Manage campaign workflows end-to-end – brief, positioning, launch, testing, optimisation and reporting.
• Work closely with Sales and Product teams to understand audience pain points, product benefits, and competitive landscape.
• Produce content and messaging that supports early-stage sales conversations.
• Work closely with Marketing Operations to build and define data segmentation.
• Develop, implement and optimise nurture workflows and lead‑scoring models to support lifecycle progression and sales readiness.
• Create campaign narratives that educate potential buyers on product value, reflect commercial value propositions and accelerate consideration.

What we’re looking for:

• Proven experience in campaign management, revenue‑focussed campaign roles or demand generation in B2B media or intelligence solutions business environments.
• Confident using marketing automation platforms and SDR tools.
• Skilled at designing user journeys, segmentation, and nurture workflows to drive pipeline acceleration.
• Strong analytical mindset with the ability to interpret complex data into actionable insights.
• Excellent written communication skills, with experience developing compelling campaign narratives.
• Insight‑driven and results‑oriented.
• Experience working closely with Sales teams and understanding sales cycles is a major advantage.
• Strong communicator who can “speak sales” while still thinking like a marketer.
• Organised, detail‑oriented, and able to manage multiple campaigns concurrently.

In addition to a rewarding career, we support our GlobalData colleagues with a range of benefits across health, finances, fitness, travel, tech and more. GlobalData believes strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, we are proud to be an Equal Opportunity Employer. GlobalData is determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.