Head of Event Marketing

GlobalData operates an intelligence platform that empowers leaders to act decisively in a world of complexity and change. By uniting proprietary data, human expertise, and purpose-built AI into a single, connected platform, we help organizations see what’s coming, move faster, and lead with confidence. Our solutions are used by over 5,000 organizations across the world’s largest industries, delivering tailored intelligence that supports strategic planning, innovation, risk management, and sustainable growth.

GlobalData is at a pivotal point in its growth journey and we need curious, ambitious, courageous people to support us in achieving our vision to deliver intelligence that transforms uncertainty into opportunity for the world’s most successful organizations. Our big ambitions mean that life at GlobalData is fast paced, entrepreneurial and rewarding. Working together in an intellectually challenging environment, where learning is super‑charged to keep us on our toes, the highly stimulating, fast‑paced, global environment we operate in, and our bold ambitions result in unique learning opportunities for our people.

We are seeking a Head of Events Marketing to lead the marketing strategy and delivery for a large, multi‑sector portfolio of 60+ B2B events. Reporting into the Director of Product, this role will be responsible for driving delegate and sponsor demand, building scalable performance marketing and automation capability, and embedding best‑practice processes across the events marketing function. This is a hands‑on leadership role. You will set direction, build frameworks, and actively execute campaigns while providing leadership and coaching within the team. Our portfolio spans three main industry sectors: Financial Services, Consumer and Technology, taking place in three primary regions – Europe, the USA and Asia.

What You’ll Be Doing…

• Own the end‑to‑end marketing strategy for a portfolio of 60+ B2B conferences and events.
• Drive delegate acquisition and sponsor demand across mixed revenue models (delegate‑paid and sponsor‑led).
• Partner closely with delegate sales and sponsorship teams to align marketing activity with revenue and pipeline targets.
• Define and track portfolio‑level KPIs, including registrations, CPL, conversion rates, pipeline contribution, and ROI.
• Lead paid acquisition strategy across channels, including paid social, search, display, and retargeting.
• Apply data, insight, and experimentation to continuously optimise campaign and funnel performance.
• Oversee campaign planning from proposition development through launch, optimisation, and post‑event evaluation.
• Establish a test‑and‑learn culture across the events portfolio.
• Build and optimise marketing automation workflows to enable scale, efficiency, and personalisation.
• Improve segmentation, lead scoring, nurture journeys, and attribution in collaboration with sales and data teams.
• Define, document, and embed repeatable processes that improve delivery consistency and speed.
• Ensure effective use of CRM and marketing platforms (e.g. HubSpot, Marketo, Pardot, or equivalent).
• Act as the senior marketing lead for events within the wider product and demand generation function.
• Provide hands‑on leadership while remaining actively involved in campaign delivery.
• Influence and align stakeholders across product, sales, data, and leadership teams.
• Champion high standards in execution, measurement, and continuous improvement.

What We’re Looking For…

• Strong experience in B2B events or conference marketing within a commercial environment.
• Demonstrated success in delegate acquisition and demand generation at scale.
• Experience managing large, high‑volume event portfolios.
• Proven track record of working closely with sales teams against revenue targets.
• Deep expertise in performance marketing (paid social, paid search, conversion optimisation).
• Practical experience with marketing automation and CRM systems.
• Highly analytical and comfortable using data to drive decisions.
• Strong communication and stakeholder‑management skills.
• Able to balance strategic leadership with hands‑on execution.
• Commercial, collaborative, and outcomes‑focused leadership.
• Comfortable operating as a player‑coach.
• Resilient and structured in a fast‑paced, deadline‑driven environment.

In addition to a rewarding career, we support our GlobalData colleagues with a range of benefits across health, finances, fitness, travel, tech and more. GlobalData believes strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, we are proud to be an Equal Opportunity Employer. GlobalData is determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.