At a Glance
- Tasks: Drive member engagement and growth through innovative marketing strategies and targeted communications.
- Company: Join GlobalData, a leader in intelligence platforms transforming uncertainty into opportunity.
- Benefits: Enjoy a rewarding career with diverse benefits across health, finances, fitness, and more.
- Other info: GlobalData values diversity and offers an inclusive workplace for all.
- Why this job: Be part of a fast-paced, entrepreneurial environment with unique learning opportunities.
- Qualifications: 3-5 years in membership marketing and experience with CRM systems like HubSpot.
The predicted salary is between 40000 - 50000 £ per year.
hackajob is collaborating with GlobalData Plc to connect them with exceptional professionals for this role. The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.
Who we are...
GlobalData operates an intelligence platform that empowers leaders to act decisively in a world of complexity and change. By uniting proprietary data, human expertise, and purpose-built AI into a single, connected platform, we help organizations see what's coming, move faster, and lead with confidence. Our solutions are used by over 5,000 organizations across the world's largest industries, delivering tailored intelligence that supports strategic planning, innovation, risk management, and sustainable growth.
Why join GlobalData?
GlobalData is at a pivotal point in its growth journey and we need curious, ambitious, courageous people to support us in achieving our vision to deliver intelligence that transforms uncertainty into opportunity for the world's most successful organizations. Our big ambitions mean that life at GlobalData is fast paced, entrepreneurial and rewarding. Working together in an intellectually challenging environment, where learning is super-charged to keep us on our toes, the highly stimulating, fast-paced, global environment we operate in, and our bold ambitions result in unique learning opportunities for our people.
The role...
We're looking for a B2B Membership Marketing Manager to manage and grow engagement across our member communities throughout their lifecycle, connecting them with the content, events and products most relevant to their interest areas and needs. This role is focused on managing the full member lifecycle, from lead capture and onboarding through to ongoing engagement, retention and growth. You'll be responsible for delivering targeted member communications, optimising member journeys, managing CRM segmentation and ensuring members are actively engaged through our publications, communities and events. You'll also identify opportunities to introduce members to relevant paid products and services across the wider portfolio. You'll work closely with Editorial, Commercial, Events, Product and Data teams to ensure members receive relevant, timely communications and a consistent experience across all touchpoints.
What you'll be doing...
- Develop and deliver strategies that drive member acquisition, engagement, retention and growth across a portfolio of B2B brands, communities, events and products.
- Create audience segmentation strategies based on member interests, engagement levels, industry sectors and product usage to support targeted communications and campaigns.
- Build and optimise automated member journeys and lifecycle communications through HubSpot, including onboarding, engagement and retention.
- Manage member data, communication preferences and consent processes in line with GDPR requirements, ensuring data quality and effective audience management.
- Create initiatives and campaigns that increase member participation, content consumption, event attendance and community engagement across the portfolio.
- Build and optimise member journeys that move audiences towards cross-sell and upsell opportunities across premium intelligence solutions, delivering qualified leads and measurable pipeline contribution.
- Partner with commercial teams to develop targeted, data-driven campaigns that increase conversion and drive revenue from the existing member base.
- Monitor, analyse and report on key acquisition, engagement, retention, conversion and revenue metrics, providing insights and recommendations to improve performance.
- Collaborate with editorial, commercial, events, product, marketing operations and data teams to deliver integrated campaigns and support wider business objectives.
What we're looking for...
- 3–5+ years' experience in membership marketing, audience development, CRM, lifecycle marketing in B2B environment.
- Experience managing customer or member databases and marketing automation platforms.
- Hands-on experience with HubSpot or similar CRM/marketing automation systems.
- Strong understanding of email marketing, segmentation, nurture programmes and customer journeys.
- Experience delivering engagement, retention and cross-sell campaigns.
- Strong analytical and reporting skills.
- Strategic yet hands-on; comfortable owning both direction and detail.
- Excellent stakeholder management and communication skills.
- Experience within B2B publishing, media, professional membership organisations, associations, or information services.
- Knowledge of subscription and membership business models.
- Highly organised, detail-oriented, and impact-driven.
In addition to a rewarding career, we support our GlobalData colleagues with a range of benefits across health, finances, fitness, travel, tech and more. GlobalData believes strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, we are proud to be an Equal Opportunity Employer. GlobalData is determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.
StudySmarter Expert Advice🤫
We think this is how you could land B2B Membership Marketing Manager in Bristol
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for GlobalData Plc and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like GlobalData Plc are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with GlobalData Plc on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at GlobalData Plc. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace B2B Membership Marketing Manager in Bristol
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit GlobalData Plc. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of GlobalData Plc:Show us that you’ve done your homework! In your application, briefly mention what you admire about GlobalData Plc’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at GlobalData Plc
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at GlobalData Plc will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At GlobalData Plc, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
