At a Glance
- Tasks: Lead and optimise digital marketing campaigns across multiple platforms to attract students.
- Company: GBS, a dynamic higher education provider with a mission to change lives through education.
- Benefits: 25 days annual leave, flexible benefits, and a performance bonus.
- Other info: Join a diverse team committed to equality and inclusion.
- Why this job: Make a real impact in education while developing your marketing skills in a supportive environment.
- Qualifications: Experience in paid media, strong analytical skills, and excellent communication abilities.
The predicted salary is between 40000 - 50000 € per year.
Department: Student Recruitment and Marketing
Location: Greenford (On-Site)
Type of Contract: Permanent
About Us
GBS is a higher education provider offering a range of sector‑relevant courses across ten campuses in London, Birmingham, Leeds, and Manchester. Working in partnership with several of the UK’s leading higher education providers, we deliver vocational, undergraduate and postgraduate programmes in finance, accounting, business, construction, tourism, healthcare – and more.
Our Vision: Changing Lives through Education
Job Overview
The Digital Marketing Manager ensures consistent and compelling brand positioning across all channels, while aligning marketing efforts with overall business objectives. You will have a strong passion for education, combined with a solid marketing background. This position plays a critical role in advancing GBS’s mission to deliver impactful educational solutions across diverse sectors and audiences.
This role is not eligible for visa sponsorship!
What the Role Involves
- Paid Media & Digital Campaign Management: Lead, manage, and optimise multi‑channel digital marketing campaigns across Google Ads (Search, Display, YouTube), LinkedIn Ads, and Meta (Facebook & Instagram) to drive high‑quality leads and maximise ROI.
- Paid Media Strategy Development: Develop and implement the overarching paid media strategy aligned with organisational brand positioning and student recruitment objectives.
- Budget Management & ROI Optimisation: Manage campaign budgets effectively to maximise ROI, cost‑efficiency, and overall campaign performance.
- Audience Targeting & Segmentation: Design and execute precise targeting strategies to reach mid‑career professionals and senior‑level decision‑makers across relevant industries.
- Creative Development & Copywriting: Create compelling ad copy and collaborate with design and content teams to produce high‑impact, conversion‑focused creatives.
- Budget & Vendor Management: Manage marketing budgets and relationships with external agencies, designers, and media partners to ensure cost‑effective and high‑quality delivery.
- Centralised Marketing Content Management: Establish and manage a single source of truth for all marketing content, assets, and campaign materials. Oversee marketing asset libraries and DAM systems to ensure consistency, version control, and compliance.
- Brand Management: Strengthen and maintain consistent brand positioning, messaging, and visual identity across all communication channels and touchpoints.
- Lead Nurturing Alignment: Work closely with internal stakeholders to align paid media campaigns with lead follow‑up strategies and email marketing initiatives to improve conversion rates.
- Data Analysis & Visualisation: Utilise Power BI to monitor channel performance, lead quality, and conversion trends to support data‑driven decision‑making.
- Tracking & Attribution Management: Implement and manage campaign tracking, attribution models, and audience segmentation using tools such as Salesforce CRM, Google Tag Manager, and Google Analytics.
- Market Trends & Innovation: Stay up to date with the latest paid media trends, tools, and best practices to maintain a competitive advantage.
About You
- Paid Media Expertise: Substantial experience managing campaigns across Google Ads, LinkedIn Ads, and Meta platforms.
- Strategic & Performance Focus: Proven ability to lead paid marketing initiatives and deliver measurable outcomes such as improved ROI, CPL, and conversions.
- Audience Targeting Experience: Experience targeting professional audiences, ideally within education, training, or industry‑specific sectors.
- Data & Analytical Skills: Strong analytical and reporting capabilities with hands‑on experience using Google Analytics, Google Tag Manager, CRM, and Power BI.
- Communication & Copywriting: Excellent written and verbal communication skills, with the ability to craft compelling marketing messages.
- Project Management: Strong organisational skills with the ability to manage multiple campaigns simultaneously and meet deadlines.
- Collaboration: Ability to work independently while effectively collaborating with cross‑functional and international teams.
What we offer
- 25 days annual leave, plus 8 public holidays
- 1-day extra leave per year of service, up to a maximum of 5 days
- Flexible Benefits: Cycle to Work, Workplace Nursery, Techscheme and much more
- Perks@Work discounts platform, wellbeing centre and much more
- Reward and recognition programme
- £500 award employee referral scheme
- Discretionary annual performance bonus
Equal Opportunity
GBS is committed to equality, diversity and inclusion and providing a workplace free from discrimination or harassment. We welcome applications from all backgrounds and communities. We take our core values seriously and work hard to create an environment where everyone feels welcomed.
Digital Marketing Manager employer: Globalbanking
At GBS, we pride ourselves on being an exceptional employer, offering a vibrant work culture that champions education and personal growth. Located in Greenford, our team enjoys generous benefits including 25 days of annual leave, flexible perks, and a commitment to diversity and inclusion, all while contributing to our mission of changing lives through education. Join us to make a meaningful impact in the world of higher education and advance your career in a supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the education and marketing sectors. Attend industry events or webinars, and don’t be shy about introducing yourself. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital marketing campaigns. Use real data to highlight your successes, especially in paid media. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can align your expertise with their goals. Tailor your answers to reflect their mission of changing lives through education.
✨Tip Number 4
Apply directly through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at GBS and contributing to our vision.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Digital Marketing Manager role. Highlight your experience with Google Ads, LinkedIn Ads, and Meta platforms, as well as your passion for education. We want to see how you align with our mission!
Showcase Your Achievements:When detailing your past roles, focus on specific achievements that demonstrate your ability to drive ROI and manage budgets effectively. Use numbers and metrics where possible – we love data-driven results!
Be Creative in Your Copy:Since this role involves creative development and copywriting, don’t shy away from showcasing your writing skills in your application. Craft a compelling cover letter that reflects your personality and marketing flair – it’s your chance to stand out!
Apply Through Our Website:We encourage you to submit your application through our website for the best chance of being noticed. It’s straightforward and ensures your application goes directly to us. Let’s make this happen together!
How to prepare for a job interview at Globalbanking
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your knowledge of digital marketing strategies, especially around Google Ads, LinkedIn Ads, and Meta platforms. Be ready to discuss specific campaigns you've managed and the results you've achieved, as this will show your expertise and passion for the field.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data analysis tools like Google Analytics and Power BI in your previous roles. Highlight any instances where your analytical skills led to improved ROI or campaign performance, as this is crucial for the role.
✨Demonstrate Your Creative Side
Since the role involves creative development and copywriting, think of examples where you've crafted compelling ad copy or collaborated with design teams. Bring samples if possible, as this will help illustrate your ability to create high-impact marketing materials.
✨Align with Their Vision
Familiarise yourself with GBS's mission of 'Changing Lives through Education'. Be prepared to discuss how your values align with theirs and how you can contribute to their goals. This shows that you're not just looking for a job, but are genuinely interested in making an impact.
