At a Glance
- Tasks: Plan and execute exciting trade events and activations that showcase our brands.
- Company: Join a leading global media company with a vibrant culture.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Dynamic role with a focus on creativity and collaboration.
- Why this job: Be at the forefront of innovative marketing and connect with industry leaders.
- Qualifications: Experience in marketing or events, strong project management skills.
The predicted salary is between 40000 - 50000 £ per year.
The Commercial Marketing team helps bring our brands, products and commercial opportunities to life for agencies and clients through events, activations and communications. This role supports the Commercial Marketing leadership team in planning and hosting top-tier Global-owned events and activations for our Commercial audiences and key industry moments.
Key Responsibilities
- Planning and Roadmap (25%)
- Shape an events and activation plan that brings Global’s commercial story to life across Radio, Outdoor, Global Studios and DAX in a creative, clear and compelling way.
- Develop a clear plan to service different audience and market segments.
- Support the Commercial Marketing Lead in communications and negotiations with external suppliers and events.
- Project Management & Delivery (50%)
- Own work streams or end-to-end activations, from brief to delivery, ensuring timelines, stakeholders and outputs stay on track.
- Lead the planning and delivery of client-facing events, hosted experiences, trade activity and internal Sales launches.
- Work closely with Commercial Design, Communications, Marketing and Sales teams to deliver joined-up activity.
- Manage multiple projects and work streams simultaneously, balancing deadlines, budgets and stakeholder feedback.
- Secure and manage talent at events.
- Administration & Reporting (25%)
- Agree clear objectives and success measures upfront, track campaign and event performance and share ROI insights.
- Proactively implement learnings from previous campaigns.
- Support budget tracking, supplier management and general project administration, including maintaining a clear log of activity and progress for Legal, Finance and other teams.
- Maintain an up-to-date Preferred Supplier List to improve efficiency.
- Ensure activity is delivered to a high standard and in line with Global brand guidelines and processes.
What You’ll Love About This Role
- Think Big – excite yourself with big ideas and deliver standout activations and events that bring Global’s commercial story to life.
- Own It – be proactive and accountable, leading projects from start to finish.
- Keep it Simple – love being organised, creating clarity, structure and momentum across every stage.
- Better Together – team-spirited, collaborative and brilliant with people, bringing teams and partners together.
What Success Looks Like
- Built strong relationships across the Commercial Marketing team and key stakeholders.
- Got to grips with Global’s commercial priorities, products and customer audiences.
- Created an Events and Activation calendar that plots key industry events, Global branded events and Commercial activations.
- Took ownership of key projects, delivering them smoothly from planning through to execution with excellent project management and communication.
- Supported the creation of high-quality B2B marketing content and events that engage clients and agencies.
- Helped improve ways of working across planning, delivery and reporting.
What You’ll Need
- Experience in Commercial or Trade Marketing, B2B marketing or events.
- Confidence in your project management skillset with outstanding organisational skills and strong attention to detail.
- Experience delivering events, activations or campaigns in a fast-paced environment.
- Comfort with ambiguity and last-minute adjustments.
- Strong written communication skills for presentations, event invites and communications.
- Ability to manage multiple stakeholders with different points of view and keep projects moving at pace.
- A proactive, positive and solutions-focused approach.
- Strong interpersonal communication skills and confidence working with a range of teams and seniority levels.
- Comfortable working with budgets, timelines, reporting and campaign administration.
- A strong interest in media, advertising and how brands connect with audiences.
- Experience across Radio, Outdoor, Podcasts, Video or Digital media is a bonus but not essential.
Trade Events Marketing Manager employer: Global
As a Trade Events Marketing Manager at Global, you will thrive in a dynamic and collaborative work culture that values creativity and innovation. With a focus on professional growth, the company offers ample opportunities for career advancement while supporting your development through engaging projects and high-profile events. Located in a vibrant industry hub, you'll enjoy the unique advantage of working alongside leading brands and talented professionals, making a meaningful impact in the world of commercial marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Trade Events Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your past projects and achievements. This is your chance to showcase your creativity and project management prowess, especially for roles like Trade Events Marketing Manager.
✨Tip Number 3
Prepare for interviews by researching the company and its recent events. Be ready to discuss how you can bring their commercial story to life through innovative activations. Tailor your answers to reflect their values and goals!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team and contributing to exciting projects.
We think you need these skills to ace Trade Events Marketing Manager
Some tips for your application 🫡
Show Your Passion for Events:When you're writing your application, let your enthusiasm for events and activations shine through. We want to see how excited you are about bringing Global's commercial story to life and how you can contribute to our team!
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so make sure to highlight your relevant experience in project management and event delivery without any fluff. Remember, we love simplicity!
Tailor Your Application:Make sure to customise your application to reflect the specific skills and experiences mentioned in the job description. Show us how your background in Commercial or Trade Marketing aligns with what we're looking for!
Apply Through Our Website:Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity. We can't wait to hear from you!
How to prepare for a job interview at Global
✨Know Your Audience
Before the interview, research the company’s recent events and activations. Understand their target audiences and how they engage with them. This will help you tailor your responses and show that you’re genuinely interested in their commercial story.
✨Showcase Your Project Management Skills
Be ready to discuss specific examples of projects you've managed from start to finish. Highlight your organisational skills and how you’ve balanced multiple stakeholders and deadlines. Use the STAR method (Situation, Task, Action, Result) to structure your answers.
✨Prepare for Creative Thinking
Think of innovative ideas for events or activations that could align with the company’s brand. Be prepared to share these ideas during the interview to demonstrate your ability to think big and bring fresh concepts to the table.
✨Communicate Clearly and Confidently
Practice your communication skills before the interview. You’ll need to convey your thoughts clearly, especially when discussing complex project details. Consider doing mock interviews with a friend to build confidence and refine your delivery.
