Accepting applications until: 13 November 2026Job DescriptionYour Role: Senior CRM ExecutiveWe're looking for a highly organised, commercially minded Senior CRM Executive to join our Consumer Enterprises team. You'll play a key role in delivering engaging, data-driven CRM campaigns across Global's consumer competitions, with a particular focus on Cash Call and Global Win. You'll work closely with teams across the business to deliver effective campaigns, optimise customer journeys and support our commercial growth. Key ResponsibilitiesCampaign Management & Delivery (40%)Plan, build and deliver multi-channel CRM campaigns across Cash Call, Global Win and other Consumer Enterprises products. Manage audience segmentation, campaign scheduling, automation and quality assurance to ensure accurate, timely delivery. Coordinate creative briefs, messaging and approvals, ensuring campaigns meet brand, legal and compliance requirements. Maintain campaign calendars and manage competing priorities in line with commercial objectives. Use customer insights and behavioural data to improve targeting, personalisation and campaign effectiveness. Deliver A/B testing across messaging, creative, audiences and timing to identify opportunities for improvement. Support the development of CRM best practices and automation across the Consumer Enterprises portfolio. Performance & Reporting (25%)Monitor campaign performance against engagement, conversion, retention and revenue objectives. Partner with Data and Product teams to ensure accurate tracking, reporting and audience insights. What You'll LoveThink Big: Help shape how millions of people engage with Global's brands, creating innovative CRM campaigns that drive meaningful customer experiences and commercial growth. Better Together: Collaborate with talented colleagues across Consumer Enterprises, Product, Design, Data, Marketing and Commercial to bring ideas to life. Successfully delivered high-quality, multi-channel CRM campaigns that are accurate, engaging and launched on time. Built effective relationships across the business, becoming a trusted partner in delivering CRM activity. Used campaign insights and testing to recommend improvements that support customer experience and commercial performance. What You'll NeedExperience in CRM, lifecycle marketing, retention or digital marketing, with a track record of delivering multi-channel campaigns. Hands-on experience with a customer engagement platform such as Braze, Bloomreach or Salesforce. A good understanding of audience segmentation, personalisation, marketing automation and customer lifecycle journeys. Strong analytical skills, with the ability to interpret campaign performance and turn insights into actionable improvements. A commercially minded approach, with an understanding of how CRM supports customer engagement, conversion, retention and revenue growth. Strong communication and stakeholder management skills, with a collaborative and proactive approach. SummaryLocation: ManchesterType: Full time
Senior CRM Executive - Fashion in Manchester employer: Global
Global is an exceptional employer that champions inclusivity and creativity, making it a fantastic place for aspiring Junior Shooters & Video Editors. Located in the vibrant Leicester Square, employees benefit from a dynamic work culture that encourages collaboration and innovation, with ample opportunities for professional growth within a highly skilled team. With the chance to create impactful content seen by millions, Global not only values your contributions but also supports your development in a fast-paced, exciting environment.
