At a Glance
- Tasks: Lead the creation of engaging B2B sales content and manage sales enablement platforms.
- Company: Join Global, an inclusive employer supporting the LGBTQ+ business community.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic role with opportunities to work across various teams and improve sales strategies.
- Why this job: Make a real impact by enhancing sales conversations for SMEs with your creative content.
- Qualifications: Experience in creating B2B presentations and strong collaboration skills required.
The predicted salary is between 40000 - 50000 £ per year.
This job is with Global, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
Accepting applications until: 19 June 2026
Job Description
The role leads sales & marketing content for Local Sales, helping a 170-strong sales team present Global's market-leading Audio and Outdoor offer more clearly and effectively to SME advertisers. It focuses on improving the Showpad sales enablement platform, developing high-quality B2B sales content and collateral, and leading selected brand, industry and regional partnerships that support Local Sales priorities.
What you'll love about this role
- Think big: Play a key role in improving how a 170-strong Local Sales team presents Global's market-leading Audio and Outdoor offer to SMEs.
- Own it: Take ownership of key sales enablement platforms, B2B content and core materials, and see your work directly support better sales conversations and commercial outcomes.
- Keep it simple: Turn complex products, messages and proof points into clear, engaging content that helps SMEs understand how advertising with Global can support their business goals.
- Better together: Work closely with Local Sales, Marketing, product and brand teams to make the best use of content from across the business and adapt it for Local Sales needs.
Measures of success
- Built strong relationships with key Local Sales, Marketing, product and brand stakeholders.
- Taken ownership of Showpad supplier management and identified clear improvements to platform usability, structure, navigation and content organisation.
- Reviewed priority sales enablement content and started to improve the quality and usefulness of core materials.
- Begun reducing duplication and outdated collateral, while helping create a clearer and more usable content structure.
- Developed or refreshed engaging presentations and collateral for agreed Local Sales priorities and SME conversations.
- Started to shape a clearer content calendar aligned to commercial priorities, seasonal opportunities and relevant campaigns.
- Reviewed current and potential partnership opportunities and begun progressing the most relevant ones.
Responsibilities of the role
- Sales enablement, content and platform management (75%): Lead the management and continuous improvement of Showpad as a sales enablement platform for Local Sales. Manage the Showpad supplier relationship and improve platform usability, including structure, navigation, tagging, searchability and content organisation. Review, refresh, archive and maintain sales enablement content so materials remain current, useful, consistent and easy to find. Develop high-quality B2B sales collateral, including presentations, one-pagers, product summaries, proof points and other core materials to support SME sales conversations, drawing on relevant audience, market and performance insight where appropriate. Create engaging B2B presentations and content in PowerPoint and/or Keynote that bring propositions and commercial stories to life clearly and persuasively. Work with product, brand and other content owners across the business to adapt existing narratives, messaging and proof points for Local Sales audiences and needs. Develop new Local Sales narratives, presentations and supporting materials where there are gaps or where content needs more substantial reworking. Help shape a clear, modular and scalable approach to sales enablement content, reducing duplication and improving consistency. Introduce and maintain presentation templates, content standards and governance processes that improve quality, brand consistency and ease of use. Plan and maintain a content calendar aligned to Local Sales priorities, SME audience needs, seasonal moments, sector opportunities and relevant campaigns. Ensure sales enablement content aligns appropriately with wider marketing activity, website content and agreed Local Sales content strategy.
- Brand partnerships and co-marketing (25%): Identify and manage relevant brand, industry and regional partnership opportunities that support Local Sales awareness, credibility and engagement. Build and manage relationships with relevant external partners, including selected industry bodies, regional organisations and co-marketing partners. Support the development and delivery of selected partnership, co-marketing and activation activity aligned to Local Sales priorities. Work closely with the Senior Manager, Online Marketing & Lead Generation and wider team to ensure partnership activity is aligned with digital campaigns and broader marketing plans. Track the effectiveness of partnership activity and recommend where to continue, refine or stop activity based on impact and value.
What you will need
- Strong experience creating engaging B2B sales presentations, collateral and content in PowerPoint and/or Keynote.
- A strong eye for structure, storytelling and presentation design, with the ability to turn complex propositions into clear, commercially useful materials.
- Experience developing, adapting and improving sales enablement content for business audiences.
- Confidence working with existing product narratives, messaging and proof points from across a business, and tailoring them effectively for a specific audience or sales need.
- Strong content judgement, with the ability to identify what should be created, refreshed, retired, simplified or standardised.
- Experience improving the usability, organisation or governance of content platforms or shared sales content environments.
- Strong stakeholder management and collaboration skills, with the ability to work effectively across sales, marketing, product and brand teams.
- Strong organisational skills, with the ability to prioritise effectively and manage multiple workstreams.
- Commercial awareness and a focus on producing content and activity that supports business priorities and stronger SME sales conversations.
- A proactive, practical approach and the ability to improve how things work over time.
Helpful, but not essential:
- Experience using sales enablement platforms such as Showpad.
- Experience working in B2B marketing, media, advertising or a similar commercial environment.
- Experience supporting partnerships, co-marketing or regional / industry activity.
Sales & Marketing Content Lead in Manchester employer: Global
Global is an exceptional employer that champions inclusivity and diversity, making it a fantastic place for individuals looking to thrive in a supportive environment. With a strong focus on employee growth, you will have the opportunity to lead impactful projects that enhance sales enablement and collaborate with a dynamic team of 170 professionals. Located in a vibrant area, Global offers a culture of innovation and creativity, ensuring that your contributions are valued and recognised.
StudySmarter Expert Advice🤫
We think this is how you could land Sales & Marketing Content Lead in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Global and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Global are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Global on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Global. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Sales & Marketing Content Lead in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Global. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Global:Show us that you’ve done your homework! In your application, briefly mention what you admire about Global’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Global
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Global will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Global, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
