Senior Paid Socials & Subscriptions Marketing Executive (12 month FTC) in London

Global is home to some of the UK’s biggest and best‑loved media brands – from Heart, Capital and Radio X, to our Global Player app, to our podcast slate, which includes The News Agents and My Therapist Ghosted Me.

Accepting Applications Until 21 July 2026

Your Role: As Senior Paid Socials & Subscriptions Marketing Executive, you will be responsible for delivering paid social and conversion campaigns to support the launch and growth of Global’s subscription proposition across app and audio products. Working closely with Global’s Marketing, Acquisitions, Product, Subscriptions and Lifecycle & Retention teams, you will contribute to the strategy and execution for converting users into paid subscribers, leveraging compelling paid social and conversion campaigns. This is a hands‑on marketing role for someone who combines campaign delivery, paid social execution and commercial awareness with a solid understanding of ROAS, performance marketing, and of app and subscription‑based products. You’ll play a key role in scaling our subscription offer – you’ll oversee campaigns that drive conversion, upsell and re‑engagement across app and audio platforms through insight‑led, data‑driven marketing. Working cross‑functionally with Product, Content, Retention and Data teams, you’ll own campaign and creative briefing end‑to‑end, while helping build robust tracking, attribution and reporting frameworks to optimise performance and subscriber growth. This is a 12‑month FTC role.

Key Responsibilities

• Strategy & Go‑to‑Market Execution (25%)
  • Support the development and delivery of the go‑to‑market plan for Global Player, and audio subscriptions.
  • Turn subscription propositions, offers and content into clear, compelling audience‑facing campaigns.
  • Plan and execute marketing activity around launches, promotional offers and key content moments.
  • Work closely with the Subscriptions, Acquisitions, Product, Broadcasting & Content, Commercial, Retention & Lifecycle Marketing teams to ensure campaigns are aligned.
  • Help define audience segments, messaging frameworks and channel plans.
  • Support paid social, retargeting and lookalike audience activity to help convert engaged and lapsed users within the Global ecosystem.
• Performance, Reporting & Insight (25%)
  • Support the implementation of campaign tracking across app, web and podcast channels to ensure accurate campaign reporting.
  • Monitor campaign performance data and analytics, tracking key subscription marketing metrics.
  • Use mobile attribution and analytics tools such as AppsFlyer to track in‑app engagement and acquisition performance, turning data into insights that optimise campaigns and drive subscriber growth.
  • Pull together regular reporting on campaign delivery, creative performance and conversion activity.
  • Identify trends, learnings and opportunities to improve future activity.
  • Share insight clearly with stakeholders and feed recommendations into planning.
• Campaign Delivery, Channel Management & Partner (25%)
  • With a focus on paid conversion, lead day‑to‑day execution of subscription marketing campaigns, ensuring alignment with owned channels and in‑platform touchpoints.
  • Coordinate campaign set‑up – including building target and lookalike audiences – briefing, approvals, timelines and delivery.
  • Ensure campaigns are tailored appropriately for each channel.
  • Work with partners and internal teams to make sure activity is optimised for performance and audience relevance.
  • Maintain a clear campaign calendar across subscription activity.
  • Lead paid social campaign delivery across relevant platforms, including support for retargeting and lookalike audience campaigns.
  • Work closely with CRM and Product teams to align paid activity with owned‑channel conversion opportunities where relevant.
• Creative Briefing & Asset Production (25%)
  • Own creative briefing for subscription campaigns from start to finish.
  • Create clear briefs for Design, Video and other creative teams.
  • Manage creative asset production through ideation, briefing, review, feedback, approvals and final delivery.
  • Ensure assets are aligned to the proposition, audience, brand and channel requirements.
  • Use campaign insight and performance data to inform future creative development and testing.

What Success Looks Like

• Established strong working relationships with stakeholders and teams across the business.
• Brought insight and structure to reporting, testing and optimisation.
• Delivered subscription marketing campaigns across key products.

What You’ll Need

• Experience working with subscription products and paid digital content.
• Experience in implementing campaign tracking and reporting.
• Confidence working with data to track performance and identify optimisation opportunities is essential.
• Experience delivering digital campaigns, with a strong understanding of PPC and paid social and how it complements lifecycle marketing, CRM or customer journey communications.
• Strong understanding of creative best practice and an ability to write and manage creative briefs and oversee asset production end‑to‑end.
• Good understanding of digital customer journeys across app.
• Strong organisational skills, with the ability to manage multiple workstreams at once.
• Excellent communication skills and the ability to work effectively with a range of stakeholders.
• A proactive, hands‑on approach and a willingness to work at pace.
• Confidence using AppsFlyer, Google Analytics / other analytic platforms. Familiarity with other tools such as Braze, Revenue Cat, Amplitude, Google Ads, Apple Search Ads would be beneficial.

It Would Be Great If You Also Have

• Confidence using AI tools to help you work efficiently and effectively.
• Experience of app‑based conversion journeys.
• Exposure to audio, podcast, media or entertainment brands.
• Understanding of creative testing and performance optimisation.

What You’ll Love About This Role

• Think Big: You’ll help shape how audiences experience the UK’s leading audio brands.
• Own It: You’ll take real ownership of paid campaigns and strategy with visibility across the whole subscription journey.
• Better Together: You’ll work closely with teams across Product, Content, CRM, Creative, Commercial and Digital.
• Keep It Simple: You’ll focus on clear messaging, strong execution and continuous improvement in a fast‑moving environment.