At a Glance
- Tasks: Lead marketing for podcasts, creating campaigns that grow audiences and shape brand identities.
- Company: Global, an inclusive employer committed to diversity and innovation.
- Benefits: Flexible working, competitive salary, and opportunities for professional growth.
- Other info: Be part of a vibrant culture that values creativity and collaboration.
- Why this job: Join a dynamic team and make a real impact in the podcasting world.
- Qualifications: Experience in marketing, strong communication skills, and a passion for audio content.
The predicted salary is between 50000 - 65000 £ per year.
This job is with Global, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
Accepting applications until: 12 June 2026
Your Role:
This role has two core areas of responsibility. First, it leads the day-to-day marketing delivery for Global Studios' podcast portfolio - shaping brands from the ground up and delivering campaigns that grow audiences across both audio and video. Second, it plays a key role in paid social and performance marketing across the wider brand portfolio - leading activity on Podcasts, as well as supporting key radio brands as required, and helping ensure campaigns are well planned, efficiently delivered and clearly measured.
Key Responsibilities
- Lead the day-to-day marketing delivery across Global Studios' podcast portfolio - from building brands for new shows through to delivering campaigns that grow audiences.
- Lead day-to-day marketing strategy and delivery for Global Studios' podcasts such as The News Agents and My Therapist Ghosted Me.
- Own end-to-end 360° campaign planning and delivery for high profile new launches and rebrands.
- Lead the brand development for new podcasts from scratch - including briefing podcast titles, visual identity, artwork, photoshoots and the creation and delivery of campaign assets.
- Lead the refresh and repositioning of existing podcasts where needed - evolving brand identity, creative and campaign assets to support growth.
- Deliver campaigns that are designed for both listening and viewing, with a clear focus on growing audiences across audio and video platforms.
- Shape campaign positioning, messaging and channel plans for each title, ensuring activity is distinctive, targeted and effective.
- Work closely with design and production teams to bring brands and campaigns to life at pace and to a high standard.
- Oversee the development and delivery of all campaign assets, ensuring they are on-brand, audience-led and fit for platform.
- Act as a key day-to-day marketing contact for Global Studios stakeholders - providing clarity, confidence and strong delivery.
- Support the Head of Marketing, Media.
Senior Marketing Manager, Podcasts in Leicester employer: Global
Global is an exceptional employer that champions inclusivity and diversity, making it a fantastic place for professionals seeking meaningful work in the creative industry. With a vibrant work culture that encourages innovation and collaboration, employees benefit from ample growth opportunities and the chance to shape impactful marketing strategies for a leading podcast portfolio. Located in a dynamic environment, Global offers unique advantages such as access to cutting-edge resources and a supportive community that values every voice.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager, Podcasts in Leicester
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Global or the podcast scene. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Show off your passion for podcasts! When you get the chance to chat with someone from Global, share your favourite shows and what makes them tick. It’ll show you’re genuinely interested in the role.
✨Tip Number 3
Prepare for interviews by diving deep into Global's podcast portfolio. Know their brands inside out and come armed with ideas on how you could elevate their marketing game.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team.
We think you need these skills to ace Senior Marketing Manager, Podcasts in Leicester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Senior Marketing Manager role. Highlight your experience in podcast marketing and any relevant campaigns you've led. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for podcasts and how you can contribute to our brand. Be sure to mention specific projects or achievements that showcase your expertise.
Showcase Your Creativity:In the world of marketing, creativity is key! Use your application to demonstrate your innovative ideas for growing podcast audiences. We love fresh perspectives, so don’t hold back!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Global
✨Know Your Podcasts
Before the interview, dive deep into Global's podcast portfolio. Familiarise yourself with shows like 'The News Agents' and 'My Therapist Ghosted Me'. Be ready to discuss what you love about them and how you would approach marketing for these specific titles.
✨Showcase Your Campaign Skills
Prepare examples of past campaigns you've led, especially those that involved both audio and video elements. Highlight your end-to-end campaign planning experience and be ready to discuss how you measured success and adapted strategies based on performance.
✨Understand the Audience
Research the target audience for Global's podcasts and think about how you would tailor marketing strategies to engage them. Be prepared to share insights on audience growth tactics and how you would leverage social media for paid campaigns.
✨Collaborative Spirit
This role requires working closely with design and production teams. Be ready to discuss how you’ve successfully collaborated in the past, ensuring that all campaign assets are on-brand and audience-led. Share examples of how you’ve built strong relationships with stakeholders.
