Marketing Specialist in Inverness

Global is looking for a dynamic and skilled Marketing Specialist (Recruitment) to join the Comms & Marketing Team (Corporate Services) in Inverness, who will be responsible for managing and executing marketing activities for our portfolio of recruitment businesses. This role will involve content creation, social media management, digital advertising, event management, analytical reporting, website optimisation and SEO, with the Comms & Marketing Specialist (Recruitment) playing a critical role in enhancing the brand presence, talent attraction, and supporting the growth and success of each of the individual businesses.

About the Recruitment Portfolio: Global’s recruitment portfolio is made up of Aberdeen-headquartered Cammach, and Inverness-headquartered Global Highland, Be Personnel, and Chance Recruitment. Each business operates under its own identity and leadership, but shares common support through Global’s Corporate Services team. Providing responsive, people-led workforce solutions that meet the demands of complex, time-sensitive, and regulated environments, these businesses deliver workforce solutions across the UK and internationally, spanning the Energy – Oil & Gas and Renewables, Marine, Infrastructure, Manufacturing, Logistics, and FMCG, Commercial, and public sectors.

The Marketing Specialist (Recruitment) will support the portfolio's objectives by:

• Shaping how the individual recruitment brands are presented to the market, ensuring each business has a clear, credible and consistent profile across digital channels, campaigns and client-facing materials.
• Playing a key part in supporting the promotion of new services and technology led solutions within individual recruitment brands, helping candidates and clients understand brand specific value.
• Supporting the attraction of high-quality candidates aligned to each brand’s sector focus geography and delivery model.
• Helping raise the profile of each recruitment business with existing and prospective clients, by supporting business development with targeted marketing activity, thought leadership and sector focused content.

Key Responsibilities:

• Create and manage high-quality marketing content for social media, websites, campaigns, email, press releases and client-facing materials.
• Manage social media channels across all recruitment brands, maintaining distinct tone and messaging, driving audience engagement, and growing presence, particularly on LinkedIn and Facebook.
• On occasion, also plan, run and manage paid digital advertising campaigns across platforms such as Google Ads and LinkedIn.
• Maintain and update recruitment websites, ensuring content is current, clear brand aligned and optimised for search engines.
• Support the planning and promotion of events such as job fairs, exhibitions, conferences and recruitment open days, and measure the ROI for future planning.
• Own and manage a suite of recruitment marketing KPIs across all four recruitment brands, covering areas such as candidate attraction, application volumes, campaign performance, and digital engagement.
• Produce regular performance reports for recruitment leadership and Corporate Services, showing how marketing activity across websites and social media is performing and where improvements are required.
• Analyse trends across sectors, roles and locations to support recruitment and business development planning.
• Work closely with the Comms & Marketing team, as well as recruitment teams and business development colleagues to ensure marketing activity supports live hiring needs and growth plans.
• Coordinate with external agencies for digital marketing, content production and campaign delivery when required.

Criteria:

• Bachelor’s degree in Marketing, Communications, Digital Media or related field.
• Experience in Marketing, ideally within recruitment or professional services.
• Strong experience in content creation, bringing creative thinking and the ability to generate engaging content.
• Proficiency in digital marketing tools and platforms, including content management / scheduling systems, social media management tools, and analytics tools.
• Strong communication and organisational skills with the ability to manage multiple projects and deadlines.
• Analytical mindset with attention to detail and a creative approach to problem-solving.

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• A collaborative and supportive work environment.
• Exposure to a diverse portfolio of recruitment brands and sectors.