At a Glance
- Tasks: Lead a dynamic team in outdoor media activation and drive revenue growth.
- Company: Join Global, an inclusive employer committed to diversity and innovation.
- Benefits: Enjoy a vibrant work culture with opportunities for personal and professional growth.
- Other info: Be part of a high-performing team where your ideas matter.
- Why this job: Make a real impact in outdoor media while developing your leadership skills.
- Qualifications: Experience in media sales and strong negotiation skills are essential.
The predicted salary is between 50000 - 65000 £ per year.
This job is with Global, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community.
Your Role: Group Activation Manager (Outdoor)
As a Group Activation Manager (Outdoor) at Global, you will be responsible for managing the activation managers within that outdoor hub team and will be responsible for revenue across Outdoor including DAXO linked to the specialist(s) they work on. This Group Activation Manager will need to ensure their team find the right balance between dealing with incoming requests whilst still being client facing and proactively pitching within the specialist. This role is responsible for ensuring that we are proactively making recommendations, upselling our products and the implementational planning/buying - ensuring we deliver the right blend for Global.
This role is also responsible for the management of weekly revenue for the group and ensuring the team are negotiating and delivering the highest possible share and yields across our Key specialist partners, delivering both profit and total revenue targets.
The Group Activation Manager is also responsible for ensuring we are delivering educational sessions and thought leadership pieces across specialist and building our brand. All content should be linked to driving Global's product mix. They should also be ensuring we are working towards our vision, mission and purpose (making everyone love outdoor as much as we do).
This role is also responsible for managing a team that delivers brilliant basics and great service for our clients whilst ensuring the team gain a greater understanding of the clients and agencies they work on in order to make recommendations based on audiences and outcomes.
Key Responsibilities
- Lead and develop a high-performing team
- Understand the key challenges and issues our customers face and ensure that your team are helping to provide product solutions to these challenges linked to audiences and outcomes
- Ensure the management of revenue, pricing and product mix is being managed for the specialist you work on with a tailored plan to shift the dial
- Ensuring we are seen as experts in our channel and products and key partners to our customers
- Lead your team to deliver exceptional customer service and ensure the effective running of the day-to-day business
- Develop influential relationships with senior stakeholders across your specialist patch
What You'll Love About This Role
- Think Big: Working on the best Outdoor products in the market, including the number one programmatic offering in outdoor. Your days are guaranteed variety dealing with client requests, working with your internal counterparts on delivering marketing growth to pitching for your (un)fair share.
- Keep it Simple: Customer facing having autonomy on your business unit from planning to trading.
- Own It: You are the face of Global within your specialist patch, with the freedom to own and develop relationships with Specialist planning and buying teams.
- Better Together: You will be part of a large, high performing team where your opinions and values will be respected.
What Success Looks Like
In your first few months, you'll have:
- Built a new specialist facing team with clear roles and responsibilities
- Worked with the Director of Agency and Head of Agency/trading(s) to agree key measures of success for the business units for the remainder of the financial year
- Worked closely with other Group Activation Managers to ensure we are consistent in the market and that we are sharing good work
- Building new team processes (i.e. key internal meetings, management of revenue targets and development of culture)
- Set out and fulfilled a contact plan of key specialist stakeholders
- Write a plan with your head of agency/trading(s) tailored to your specialist and agencies to ensure we are aligned
- Collaborate with the outdoor Leadership team to ensure you are clear on your role in delivering the 6 pillars within the outdoor strategy
What You'll Need
- Experience of leading high performing media sales teams
- A strong understanding of Outdoor media planning and buying
- Strong negotiation skills
- No formal qualifications required
- Excellent time management and personal organization
- Clear communication to a wide variety of role types including to customers
- Excellent teamwork
- Ability to motivate a team of individuals
- Ability to use Keynote, PowerPoint, Excel
- Good understanding of the application of industry measurement tools - route
- Coaching and Development: Nurturing talent by empowering and guiding individuals to unlock their potential
- Building Trust: Creating and maintaining an inclusive environment where diverse views and experiences are welcomed and celebrated in your team
Group Activation Manager employer: Global
Global is an exceptional employer that champions inclusivity and diversity, making it a fantastic place for professionals seeking meaningful careers. With a strong focus on employee growth, you will have the opportunity to lead a high-performing team while working with cutting-edge outdoor products in a dynamic environment. The company fosters a collaborative culture where your ideas are valued, and you can make a real impact within the LGBTQ+ community and beyond.
