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- Tasks: Lead the go-to-market strategy for Global's audio and outdoor offerings.
- Company: Global is a leading media company shaping the future of audio and entertainment.
- Benefits: Enjoy a full-time role with opportunities for growth and influence in a dynamic environment.
- Why this job: Be part of a high-impact team driving meaningful change in a competitive media landscape.
- Qualifications: Experience in senior marketing roles, especially in B2B media and advertising.
- Other info: This role offers autonomy to shape strategic marketing direction and influence industry standards.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Global Greater London, England, United Kingdom
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Your Role: Audio, Entertainment >M Director, Commercial Marketing
As the
Accepting Applications Until
18 July 2025
Job Description
Your Role: Audio, Entertainment >M Director, Commercial Marketing
As the Audio, Entertainment & GTM Director, Commerical Marketing at Global, you will:
Be a senior strategic leader ready to shape how Global goes to market in the UK, working at the heart of our commercial marketing function. This role reflects the evolution of the Commercial Marketing team over the last few years, from being mainly delivery-focused to adding more strategic value and influencing at more senior levels.
Acting as the right hand to the Director of Commercial Marketing, you’ll own the national go-to-market strategy across B2B audiences – specifically focusing on senior planning teams within the UK’s major media agencies (e.g., Omnicom, WPP, Publicis), marketing decision-makers within top UK advertisers and Global’s own sales team.
You’ll play a critical role in ensuring Global’s audio and outdoor propositions are positioned as modern, essential, and high-ROI choices in an increasingly competitive media mix.
This is a rare opportunity to shape the strategic marketing direction of one of the UK’s most powerful media portfolios. You’ll be joining a high-impact team at a pivotal moment, with the autonomy to drive meaningful change and influence the shape of future commercial success.
Key Responsibilities
Strategic Planning & Activation
- Define and lead Global’s UK go-to-market strategy—ensuring all B2B marketing is insight-led, measurable, commercially aligned, and shaped by regular external feedback from clients, partners, and the market.
- Own end-to-end marketing for Global’s Audio portfolio—including radio brands, DAX, podcasts, and emerging offerings such as Retail Media and data partnerships—ensuring each product is positioned to drive growth, industry relevance, and competitive differentiation.
- Champion a more strategic go-to-market approach—focusing on key client growth and defend priorities, unlocking sector-specific opportunities, and responding in real-time to cultural, trade, and category trends, while maintaining a customer-focused lens and actioning market insights to stay ahead.
- Partner with the Head of Product Marketing to elevate Outdoor’s industry visibility—through curated event presence, thought leadership, and strategic trade press.
- Lead Global’s awards programme—selecting the right opportunities, managing a matrix team to deliver impactful entries, and aligning to brand goals, within budget.
- Launch and grow a sub-brand for Outcomes & Effectiveness in partnership with the Insight & Outcomes team—positioning Global as a performance-focused media owner to rival digital platforms over a 1–3 year horizon.
- Embed a transformation mindset—leveraging AI to improve campaign speed, automate admin tasks, and enable a smarter, faster marketing function.
Budget, Reporting & Commercial ROI
- Own the UK National Marketing budget—leading annual planning, monthly forecasting, and spend reviews in partnership with Finance.
- Build a strong performance tracking rhythm—linking budget to results across the commercial funnel, from awareness to adoption.
- Ensure all activity is outcome-oriented, commercially justified, and strategically prioritised, with an evolving action plan based on external performance insights and market dynamics.
Industry Partnerships & Influence
- Lead marketing strategy for industry bodies (e.g., IAB, ABTA, AA/WARC, Radiocentre)—ensuring Global is seen as a category leader and policy shaper.
- Evaluate and evolve sponsorships and memberships—prioritising strategic alignment, customer relevance, and tangible business impact.
Internal Engagement & Communication
- Deliver internal briefings, showcases, and campaigns to align commercial teams and create momentum behind go-to-market plans that are informed by external market feedback and customer needs.
- Maintain a unified marketing calendar—creating visibility and coordination across campaigns, launches, and external activations.
- Manage and optimise Audio assets on the Commercial Hub—driving engagement through continuous improvement and automation.
Leadership & Collaboration
- Act as Deputy to the Director of Commercial Marketing—offering strategic counsel and representing the team at senior levels.
- Lead, coach, and empower a high-performing team—embedding clear priorities, strong planning discipline, and commercial thinking.
- Establish a campaign rhythm that values delivery, measurement, and continuous learning from both internal outcomes and external market insight.
- Collaborate cross-functionally with Insight, Strategy, Client Planning, and Sales—ensuring all marketing is rooted in audience intelligence, customer relevance, and sector trends.
What You’ll Love About This Role
Think Big : Influencing how every product in Global’s market-leading Audio portfolio goes to market, and how our proposition should evolve to compete
Own It : Take clear ownership with confidence and care. Lead thoughtfully, make informed decisions, and be accountable for delivering meaningful results.
Keep it Simple : Learning where to focus to drive the biggest impact
Better Together : Leading a team to be individually brilliant and stronger than the sum of their parts
What Success Looks Like
In your first few months, you’ll have:
- Introduced yourself and your new team to senior stakeholders across Commercial and Editorial to kick-start fresh ideas and new ways of working
- Undertaken a SWOT analysis, using valuable feedback from your industry network
- Played a huge role in launching new Audio products to new sections of the market
- Got a good understanding of your team’s capabilities and soft/hard skill development
What You’ll Need
- Experience as a senior commercial/marketing leader with a track record of shaping go-to-market strategies in B2B environments – ideally within media, advertising, or digital platforms.
- Deep understanding of the UK media agency ecosystem and experience engaging with senior planners and strategists.
- Proven success marketing to senior client-side marketing directors with a focus on brand, media, or innovation.
- Strong financial acumen with demonstrable experience managing budgets.
- Significant experience leading teams, exhibiting role model behaviour, creating an environment of psychological safety and inspiring more strategic thinking in executional teams
- Strategic thinker with a bias for insight, structure, clarity and action – someone who’s not afraid to pause, reassess, and change direction when it’s the right thing to do.
- Exceptional communicator and collaborator who thrives in cross-functional environments.
- Passionate about the role of audio and outdoor in the modern media landscape – and excited to elevate Global’s relevance and distinctiveness in both.
- Coaching and Development: Nurturing talent by empowering and guiding individuals to unlock their potential
- Building Trust: Creating and maintaining an inclusive environment where diverse views and experiences are welcomed and celebrated in your team
Seniority level
-
Seniority level
Director
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing, Public Relations, and Writing/Editing
-
Industries
Broadcast Media Production and Distribution
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Audio, Entertainment and GTM Director employer: Global
Contact Detail:
Global Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Audio, Entertainment and GTM Director
✨Tip Number 1
Network strategically within the UK media agency ecosystem. Attend industry events and engage with professionals from major agencies like Omnicom and WPP to build relationships that could lead to referrals or insights about the role.
✨Tip Number 2
Stay updated on the latest trends in audio and outdoor media. Follow relevant publications and thought leaders to gather insights that can help you discuss how Global's offerings can evolve in a competitive landscape during interviews.
✨Tip Number 3
Prepare to showcase your strategic thinking skills by developing a mock go-to-market strategy for a hypothetical audio product. This will demonstrate your ability to think critically and align with Global's vision during discussions.
✨Tip Number 4
Familiarise yourself with Global's current marketing initiatives and campaigns. Being able to discuss these in detail will show your genuine interest in the company and your readiness to contribute to their success.
We think you need these skills to ace Audio, Entertainment and GTM Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in commercial marketing and B2B strategies. Focus on achievements that demonstrate your ability to shape go-to-market strategies, especially within the media or advertising sectors.
Craft a Compelling Cover Letter: In your cover letter, express your passion for audio and outdoor media. Discuss how your strategic thinking and leadership skills align with the role's requirements, and provide specific examples of past successes in similar positions.
Showcase Your Industry Knowledge: Demonstrate your understanding of the UK media agency ecosystem in your application. Mention any relevant connections or experiences you have with major agencies and how they can benefit Global's marketing strategy.
Highlight Leadership Experience: Emphasise your experience in leading teams and fostering a collaborative environment. Provide examples of how you've nurtured talent and inspired strategic thinking within your teams, as this is crucial for the Director role.
How to prepare for a job interview at Global
✨Understand the Role Thoroughly
Before the interview, make sure you have a deep understanding of the Audio, Entertainment and GTM Director role. Familiarise yourself with Global's current market strategies, their audio portfolio, and how they position themselves against competitors. This will help you articulate your vision and how you can contribute.
✨Showcase Your Strategic Thinking
Prepare to discuss your experience in shaping go-to-market strategies, especially in B2B environments. Be ready to provide examples of how you've used insights to drive marketing decisions and how you've adapted strategies based on market feedback.
✨Demonstrate Financial Acumen
Since managing budgets is a key responsibility, be prepared to discuss your experience with financial planning and performance tracking. Highlight specific instances where your budget management led to successful outcomes, showcasing your ability to link financial decisions to results.
✨Emphasise Leadership and Collaboration Skills
As this role involves leading a team and collaborating across functions, share examples of how you've successfully led teams in the past. Discuss your approach to fostering an inclusive environment and how you've empowered team members to achieve their potential.
