At a Glance
- Tasks: Shape and evolve GWI’s social media presence across all channels.
- Company: Join a fast-scaling tech company with a vibrant culture.
- Benefits: Enjoy 25 days leave, health benefits, and flexible working options.
- Other info: Be part of a diverse team that values inclusion and community.
- Why this job: Make a real impact by crafting a bold social media voice.
- Qualifications: Experience in social media management and strong storytelling skills.
The predicted salary is between 45000 - 55000 £ per year.
Location: London
Office requirement: Hybrid, 2 days in office
Employment type: Permanent
Seniority level: Mid-senior level
Language: All stages of the recruitment process will be conducted in English
At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Social Media Manager to play a key role in our Marketing Team in London. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary.
As our Social Media Manager, you’ll:
- Be responsible for shaping, deploying, and evolving GWI’s social media presence across all relevant channels.
- Combine strategic thinking with hands-on execution, ensuring our social presence is tightly anchored to business objectives and brand goals.
- Bring our social channels to life, telling GWI’s story in ways that are vibrant, insightful, and bold.
- Craft a distinctive voice that GWI becomes known for, ensuring our content delivers genuine value, drives thought leadership, and stands out across industries.
- Position GWI at the forefront of AI-powered insights in an increasingly agent-driven world.
Sounds great, what will I be doing?
- Social media strategy & execution
- Support the Head of Comms in building the social media strategy for GWI across all relevant channels, firmly anchored in business objectives.
- Lead long-term social initiatives to strengthen brand positioning and drive measurable business outcomes.
- Showcase GWI as a leader in AI-powered insights, aligning messaging with the evolving agent-driven landscape.
- Ensure GWI is part of industry conversations across social channels.
- Editorial & content management
- Develop the editorial strategy in alignment with GWI’s brand, product & corporate messaging, and key content.
- Collaborate with our Senior Events Exec on social media around major events.
- Coordinate the editorial committee across stakeholders (Marketing, GTM, Product, PR, Internal Comms, etc.), ensuring cohesive planning and execution.
- Oversee content production, publishing, and channel optimization.
- Champion creative storytelling approaches that make our channels dynamic, bold, and memorable.
- Manage the upload and amplification of GWI’s video output.
- Use tools, including AI tools, to produce “always-on” content, as well as working with our Video Editor on higher-level production of content.
- Advocacy & community engagement
- Develop and drive GWI’s Advocacy Strategy, spanning executives, customers, and employees.
- Build programs to empower advocates, amplify voices, and strengthen GWI’s reputation in AI, data, and insights.
- Engage communities across channels to foster meaningful relationships.
- Manage and grow GWI’s share of voice on community-driven platforms (e.g., Reddit), ensuring authentic representation, active participation, and a distinctive voice in industry conversations.
- Building our Founder profile
- Develop a channel-specific social plan to elevate the voice of our Founder and CEO as a thought leader.
- Work with our Content Creators on regularly drafting content across industry goings on, product and innovation, GWI data, and customer insights.
- Own a schedule for CEO posts and lead on producing regular video and creative content, working with the CEO’s EA and a working group across PR, social and content.
- Analytics, reporting & optimization
- Produce regular reporting and analysis of GWI’s social media KPIs, linking results to commercial impact.
- Present insights, trends, and recommendations to cross-functional teams, leadership, and execs.
- Use data not just to optimize performance, but to identify opportunities to be bolder, more creative, and more impactful.
- Continuously refine tactics to maximize performance and ROI.
What do I need to bring with me?
- Proven experience in social media management, ideally with B2B SaaS or tech-driven brands.
- Track record of developing social media strategies linked to measurable business impact.
- Strong knowledge of platforms including LinkedIn, X/Twitter, Instagram, TikTok, YouTube, and emerging networks.
- Exceptional content planning, copywriting, and storytelling skills.
- Experience building advocacy programs with executives, employees, and external champions.
- Experience in community building and management, nurturing engaged and active audiences.
- Proven experience managing brand presence and share of voice across community-driven platforms (e.g., Reddit, Discord).
- Analytical mindset with strong command of reporting, attribution, and optimization.
Why Join Us
- Influence the global narrative of a fast-scaling company with ambitions to define an emerging category.
- Work alongside senior executives and cross-functional leaders where your impact is visible at the highest levels.
- Enjoy a fast-paced, growth-oriented culture with opportunities to make your mark and grow your career as the company scales globally.
- Own the opportunity to craft a unique social media voice for GWI that is bold, memorable, and industry-defining.
What We Offer
- Time to recharge – 25 days’ annual leave, plus office closures over the holidays.
- Health & wellbeing – Health cash plan, enhanced family benefits, carer days, and mental health support.
- Financial benefits – Competitive salary, 4% pension matching, and recognition programs that celebrate success.
- Flexibility & balance – Flexitime, early Friday finishes, hybrid and remote options, plus a “work from home” budget.
- Career growth – Accredited learning, leadership development, and global career mobility.
- Community & impact – DE&I initiatives, volunteering opportunities, donation matching, and payroll giving.
Diversity, Equity & Inclusion
Diversity is fundamental to who we are—as a data company and as a workplace. Our data reflects global realities, and so must our teams. We strive to build a workforce as diverse and inclusive as the insights we deliver.
As a Disability Confident employer, we welcome applications from disabled candidates and are committed to making adjustments throughout the hiring process—whether that's extra time, materials in advance or a different format, breaks, an adjusted interview format, assistive tools, or flexible scheduling. We're happy to discuss whatever would work best for you.
We actively encourage applications from underrepresented and marginalised communities. At GWI, you'll find a place to contribute meaningfully, grow professionally, and belong fully.
Social Media Manager in London employer: Global Web Index
At GWI, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters collaboration and innovation. With a strong focus on employee growth, we provide extensive learning opportunities, flexible working arrangements, and a commitment to diversity and inclusion, ensuring that every team member can thrive both personally and professionally. Located in a dynamic environment, our hybrid work model allows for a balanced lifestyle while contributing to meaningful projects that have a visible impact.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Global Web Index and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Global Web Index are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Global Web Index on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Global Web Index. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Global Web Index. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Global Web Index:Show us that you’ve done your homework! In your application, briefly mention what you admire about Global Web Index’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Global Web Index
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Global Web Index will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Global Web Index, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
