Marketing Operations Manager (Permanent) in London

London Weekly office requirement: Hybrid, 2 days/week Employment type: Permanent As our Marketing Operations Manager you’ll: Run the engine behind our go-to-market, and build it as you go.

You’ll own our marketing tech stack and the automations that connect it.

Data flows cleanly between systems, leads move fast and land in the right place, and every campaign is measurable.

You keep the machine running today, and you’re trusted to push it forward tomorrow: building the agents and AI-powered workflows, many of them running on Claude, that give our GTM teams an edge.

You’ll keep our systems trustworthy, automate the manual work, and speed leads through the funnel, which frees the wider team to chase the bigger strategic bets.

You’ll report to the Marketing Operations Director, collaborating deeply with Revenue Operations and Sales Operations on GTM optimisation, and work across Marketing, Revenue, and Product, right at the heart of how GWI turns human insight into pipeline.

Turn manual work into systems that scale.

You’ll automate enrichment, routing, the value-proposition engine and creative enablement using Clay, Zapier, Claude and our wider AI stack.

Run Dreamdata to deliver account-level funnel and multi-touch, allbound attribution the whole business can use.

Operationalize account signals and market intent.

Capture and wire up buyer and account signals from across the stack, from website behavior and product usage to third-party intent, so they flow into scoring, routing and rep alerts.

Turn raw intent into something the team can act on the moment an account heats up.

Own the Hub Spot and Salesforce integration.

Keep our two systems of record in sync: lifecycle stages, lead status, sync errors, field audits, and clean dedupe and deletion.

Set up campaigns and the automations behind them in Hub Spot and Salesforce.

Handle day-to-day admin across Hub Spot, Salesforce, Clay, Zapier, Lean Data, Qualified, Goldcast and Dreamdata.

Own the marketing operations triage queue, the one reliable place for system, campaign and data requests from across Marketing, Revenue and Rev Ops.

You’re a hybrid: part commercial thinker, part builder.

You’ve probably come from marketing ops, sales ops or Rev Ops.

You treat GTM like a design problem, mapping the journey and building systems that scale rather than just wiring tools together.

You think about ROI, and you always ask whether a workflow actually helps someone close a deal.

You’re fluent in building workflows, managing lifecycle stages and properties, configuring lead scoring, and keeping data clean at scale.

Beyond the CRM, you’ve worked across the tool types this role touches: marketing automation platforms (Hub Spot, Marketo, Pardot), lead routing (Lean Data), enrichment and data tooling (Clay, Clearbit, Zoom Info), attribution (Dreamdata, Bizible), conversational and booking tools (Qualified, Drift), and workflow automation (Zapier, n8n).

You already build with AI, not just chat with it: chaining prompts, wiring up agents, and automating tasks that used to eat someone’s afternoon.

Bonus points for: Built agentic workflows or AI automations that drove a real GTM outcome Deep Hub Spot experience, ideally with admin-level configuration or certification Hands-on with Clay and workflow tools like Zapier or n8n Experience with attribution tooling like Dreamdata Time around a sales motion, enough to understand pipeline velocity and where automation helps versus hurts What We Offer ð§At GWI, you’ll find meaningful work, visible impact, and a culture that empowers you to do your best.

Time to recharge - 25 days’ annual leave, plus office closures over the holidays.

Health & wellbeing - Health cash plan, enhanced family benefits, carer days, and mental health support.

Financial benefits - Competitive salary, 4% pension matching, and recognition programs that celebrate success.

Flexibility & balance - Flexitime, early Friday finishes, hybrid and remote options, plus a “work from home” budget.

Career growth - Accredited learning, leadership development, and global career mobility.

Community & impact - DE&I initiatives, volunteering opportunities, donation matching, and payroll giving.

Diversity, Equity & Inclusion ð«¶Diversity is fundamental to who we are—as a data company and as a workplace.

Our data reflects global realities, and so must our teams.

As a Disability Confident employer, we welcome applications from disabled candidates and are committed to making adjustments throughout the hiring process—whether that's extra time, materials in advance or a different format, breaks, an adjusted interview format, assistive tools, or flexible scheduling.

We actively encourage applications from underrepresented and marginalised communities. li-hybrid#LI-