Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead brand strategy and marketing initiatives to drive revenue growth and student engagement.
- Company: Join TLG College, a dynamic institution focused on innovative education solutions.
- Benefits: Enjoy competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Be at the forefront of shaping a brand while making a real impact in education.
- Qualifications: Proven experience in marketing strategy, budget management, and team leadership required.
- Other info: Collaborate with top executives and influence key marketing decisions.
The predicted salary is between 43200 - 72000 £ per year.
The Marketing Director has a critical role in the development of brand strategy, taking overall accountability for the development, maintenance, and growth of the TLG brand portfolio. The person in this role will be responsible for all brand and marketing propositions and delivery of key revenue growth and budget management.
The Marketing Director is responsible for and will help develop, agree, and manage the overarching marketing strategy (including lead volumes, lead quality, business plans, revenue forecasts, and ROI) for all current and new revenue generation initiatives and campaigns (via all online and offline marketing channels).
The Marketing Director will work with the College Managing Director, Chief Marketing Officer, and Co-CEOs to agree and lead on revenue and student generation targets of the brand/product; and regularly report on the performance of set targets for the Marketing Team (Affiliate, Digital, Offline, and Social), as well as working alongside the Direct Sales Teams against such agreed targets.
They will also develop, report, and manage a pipeline of opportunities in accordance with the marketing growth strategy and liaise with all relevant stakeholders and marketing team(s) to ensure that all activities are carried out profitably and all campaigns are optimized to ensure lead quality, ensuring all deadlines are met. They will also ensure continued alignment with the budget, lead and student targets as well as with all agreed SLA’s and KPI’s and in accordance with brand requirements.
The Marketing Director will ensure accurate and standardized reporting is carried out and will develop and maintain relationships with internal and external stakeholders to ensure their appropriate involvement during each stage of the marketing process as well as to identify, agree, and implement an integrated marketing plan to foster an effective marketing approach.
In addition to the responsibilities listed above, from time to time there may be a requirement to perform other duties as outlined by the Managing Director, CMO, & Co-CEOs.
Key Responsibilities:
- Delivering and enhancing a comprehensive and aligned strategic Marketing Plan, and implement such Marketing Plans with the support of relevant services team(s) across all marketing channels.
- Managing the Marketing budget for all marketing activities with a focus on lead generation, conversion, and meeting all student and revenue targets, with focus on effective and profitable targeting through the funnel.
- Enhancing ‘Customer Relationship Management’ processes and technologies.
- Ensuring all brand and marketing activities are aligned to the overall strategy, including nurturing, go-to-market optimization, and improving efficiencies.
- Increasing brand awareness and brand reputation, guiding and having input into all creative briefs for all internal and external communications across offline and online media.
- Reviewing and where necessary agreeing relevant KPIs and clear responsibilities on the timely reporting of all marketing performance, brand equity, and lead generation.
- Overseeing the effective development of the TLG marketing team to ensure that they hold a solid knowledge and understanding of the company’s product portfolio and are effectively utilizing all marketing channels, in line with KPI’s and lead and revenue targets.
- Agreeing on marketing forecasts and team targets across a 12-month period and to align the business plan accordingly, responding to market forces.
- Managing commercial relationships with external parties, reviewing contracts, and ensuring value for money across all activities.
#J-18808-Ljbffr
Marketing Director - TLG College employer: Global University Systems
Contact Detail:
Global University Systems Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director - TLG College
✨Tip Number 1
Make sure to showcase your experience in developing and executing marketing strategies. Highlight specific campaigns you've led that resulted in measurable growth, as this will resonate with the responsibilities of the Marketing Director role.
✨Tip Number 2
Network with professionals in the education sector and attend relevant marketing events. Building relationships with industry peers can provide valuable insights and potentially lead to referrals for the position.
✨Tip Number 3
Familiarize yourself with TLG College's brand and current marketing initiatives. Understanding their unique value proposition and challenges will help you articulate how you can contribute to their goals during interviews.
✨Tip Number 4
Prepare to discuss your approach to budget management and ROI analysis. Being able to demonstrate your financial acumen in marketing will be crucial, as the role involves significant budget oversight and revenue generation.
We think you need these skills to ace Marketing Director - TLG College
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Marketing Director position. Understand the key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customize your CV to highlight relevant experience in brand strategy, marketing management, and budget oversight. Use specific examples that demonstrate your success in lead generation and revenue growth.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also expresses your passion for marketing and your vision for the TLG brand. Mention how you can contribute to their goals and align with their marketing strategy.
Showcase Your Achievements: In both your CV and cover letter, include quantifiable achievements related to marketing campaigns, budget management, and team leadership. Use metrics to illustrate your impact on previous organizations.
How to prepare for a job interview at Global University Systems
✨Understand the Brand Strategy
Make sure you have a solid grasp of TLG College's brand strategy and how it aligns with their marketing goals. Be prepared to discuss how you would enhance brand awareness and reputation through various marketing channels.
✨Showcase Your Budget Management Skills
Since budget management is a key responsibility, come ready to share examples of how you've successfully managed marketing budgets in the past. Highlight your experience in lead generation and conversion strategies that align with financial targets.
✨Demonstrate Stakeholder Engagement
Prepare to discuss how you would develop and maintain relationships with both internal and external stakeholders. Share specific examples of how you've collaborated with teams to achieve marketing objectives and optimize campaigns.
✨Be Ready to Discuss KPIs and Reporting
Familiarize yourself with key performance indicators relevant to marketing roles. Be prepared to explain how you would track and report on marketing performance, ensuring alignment with overall business goals and deadlines.
