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For Companies At a Glance
- Tasks: Lead the marketing strategy and manage budgets to drive student recruitment.
- Company: Join a dynamic team focused on enhancing brand awareness and reputation.
- Benefits: Enjoy competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Make a real impact in education marketing while collaborating with global teams.
- Qualifications: Proven experience in marketing leadership and strategic planning required.
- Other info: Ideal for innovative thinkers ready to shape the future of student engagement.
The predicted salary is between 43200 - 72000 £ per year.
Job Responsibilities
- Develop a comprehensive and aligned strategic Marketing Plan and implement such Marketing Plans with the support of the Managing Directors and the Marketing Directors and relevant brand team(s) across all marketing channels.
- Manage the UK College Division Marketing budget for all marketing activities with a focus on lead generation, conversion and meeting all revenue targets.
- Ensure all brand and marketing activity are aligned to the overall strategy.
- Increase brand awareness and brand reputation, guiding and having input into all creative briefs for all internal and external communications across offline and online media.
- Establish and agree relevant KPIs and clear responsibilities on the timely reporting of all marketing performance, brand equity and lead generation.
- Work with the Marketing teams globally to ensure the quality and performance of leads that get generated.
- Work with Partners and Stakeholders to understand their Product Portfolio, to effectively drive the Marketing of the Brand’s Products to prospective Students.
- Work with the Managing Directors to agree forecasts and ensure marketing support is provided for the relevant brand(s).
- Agree targets for all products and channels with the brand teams.
- Develop and own the product life cycle (current portfolio of courses and new products/partnerships) both domestically and internationally.
- Oversee the effective development of all the relevant brand’s marketing team to ensure that they hold a solid knowledge and understanding of the Company’s Product Portfolio and are effectively utilizing all marketing channels, in line with KPI’s and lead and revenue targets.
- Oversee the enhancement of ‘Customer Relationship Management’ processes and technologies.
- Oversee the current recruitment and sales strategy for several sales teams; develop new strategy or implement relevant changes or improvements to ensure delivery of targets within agreed budgets and timeframes.
- Create and maintain a robust sales plan outlining headcount, cost and budget required, and set core target objectives and KPIs to be monitored and altered throughout the year in line with business needs and requirements.
- Keep abreast of developments in the marketplace; analyse and regularly report on changes for example competitor activity, market trends, student perceptions and attitudes which may impact student recruitment and sales.
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Chief Marketing Officer employer: Global University Systems
Contact Detail:
Global University Systems Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Chief Marketing Officer
✨Tip Number 1
Familiarize yourself with the latest trends in digital marketing and lead generation strategies. This knowledge will help you demonstrate your expertise during discussions and show how you can align with our strategic marketing plans.
✨Tip Number 2
Network with professionals in the education sector, especially those involved in marketing. Building relationships with key stakeholders can provide insights into our brand's products and enhance your understanding of the market landscape.
✨Tip Number 3
Prepare to discuss your experience with managing marketing budgets and achieving revenue targets. Be ready to share specific examples of how you've successfully driven lead generation and conversion in previous roles.
✨Tip Number 4
Stay updated on competitor activities and market trends in the education industry. Being able to analyze and report on these developments will showcase your proactive approach and strategic thinking, which are crucial for this role.
We think you need these skills to ace Chief Marketing Officer
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in strategic marketing, budget management, and team leadership. Use specific examples that demonstrate your ability to develop and implement comprehensive marketing plans.
Craft a Compelling Cover Letter: In your cover letter, express your passion for marketing and how your skills align with the responsibilities listed in the job description. Mention your experience with brand awareness and lead generation strategies.
Showcase Your Achievements: Quantify your past successes in marketing roles. Include metrics such as revenue growth, increased brand awareness, or successful campaign results to illustrate your impact.
Research the Company: Familiarize yourself with the company's products, market position, and recent marketing initiatives. This knowledge will help you tailor your application and prepare for potential interviews.
How to prepare for a job interview at Global University Systems
✨Showcase Your Strategic Vision
As a Chief Marketing Officer, it's crucial to demonstrate your ability to develop and implement comprehensive marketing strategies. Prepare to discuss specific examples of past marketing plans you've created and how they aligned with overall business goals.
✨Understand Budget Management
Be ready to talk about your experience managing marketing budgets, especially in lead generation and conversion. Highlight any successful campaigns where you met or exceeded revenue targets while staying within budget.
✨Emphasize Brand Awareness Initiatives
Discuss your approach to increasing brand awareness and reputation. Share examples of creative briefs you've developed and how they contributed to successful marketing communications across various channels.
✨Demonstrate KPI Knowledge
Prepare to explain how you establish KPIs for marketing performance and lead generation. Be specific about the metrics you track and how you report on them to ensure accountability and continuous improvement.
