Employer Branding Manager

In July, we secured a $200M investment led by General Atlantic to help revolutionise women’s health, and became the first purely digital consumer women’s health app to achieve unicorn status! We’ve had 380M+ downloads, have almost 70M monthly users, are #1 by installs in the iOS Health category, hit 4.9 stars on the App Store (3M+ reviews), are backed by 9 VCs, had a 40% revenue increase last year, and topped a valuation of $1B. We’re a growing, ambitious HealthTech business building the essential digital health partner of tomorrow to empower women, girls, and people who menstruate with the knowledge and support they need to stay well and live better.

Your role is to ignite and lead a global employer branding strategy that attracts top tech and product talent and shapes an Employer Value Proposition (EVP) so compelling that it becomes the talk of the tech world! This role is about influence, creativity, and, above all—impact. Every decision you make will be backed by data-driven insights, ensuring our message resonates with the talent we need.

This is a hybrid role based in London.

Your Experience

• Must have: 8-10 years of integrated marketing expertise, including at least 6 years in employer branding or recruitment marketing.
• Significant experience in international brand development and market positioning.
• Deep understanding and hands-on experience in marketing to technical personas, particularly Engineering and Product candidates.
• Proven ability to orchestrate and execute medium to large-scale commercial events with strategic impact.
• Extensive track record in scaling brands within fast-paced tech environments, spanning both pre-IPO and post-IPO phases.
• Consistent delivery of complex, large-scale projects on time and within budget while effectively collaborating with senior leadership and cross-functional stakeholders.
• Advanced project management and stakeholder engagement skills, with deep familiarity in using tools like Jira to drive efficiency.
• Demonstrated success in developing and executing strategic concepts, with a focus on leveraging data-driven insights to create actionable marketing initiatives.
• Strong proficiency in managing supplier relationships and campaign budgets, ensuring optimal resource allocation.
• Analytical expertise in utilizing tools like Google Analytics and Looker to extract insights and drive informed decision-making across campaigns.

Nice to have:

• Knowledge of Lithuanian and Eastern European talent markets.

What you’ll be doing

• Create and implement an employer branding strategy aligned with Flo Health’s vision and talent acquisition goals, focusing on attracting tech and product talent globally.
• Develop a strong Employer Value Proposition (EVP) that sets Flo Health apart as a leader in innovation and impact.
• Lead the creation of engaging content (e.g., employee testimonials, videos, blog posts) that showcases our culture and tech opportunities.
• Execute multi-channel campaigns (social media, job boards, events) to attract tech talent internationally.
• Build relationships with industry groups, universities, and tech communities, and collaborate with Talent Acquisition to support sourcing efforts.
• Conduct workshops and events to empower hiring managers to effectively promote Flo Health’s brand.
• Use insights from research to tailor branding strategies and adjust campaigns based on performance data.
• Track and report on KPIs, making data-driven improvements to branding efforts.

You’ll be targeted on:

• Attracting top-tier talent, increasing brand visibility, and driving strong engagement and consideration.
• Flawlessly executing major events on time and within budget while enhancing internal employer brand awareness.

Reward

People perform better when they’re happy, paid well, looked after and supported. On top of competitive salaries, Flo's employees have access to:

• A flexible working environment with the opportunity to come into the office and work from home.
• Company equity grants through Flo’s Employee Share Option Plan (ESOP).
• Paid holiday and sick leave.
• Fully paid female health and sick leave, in addition to holiday and regular sick leave.
• Workations - an opportunity to work abroad for two months a year.
• Six months paid maternity leave, and one month paid paternity leave (subject to qualifying conditions) inclusive of same-sex and adoptive parents.
• Career growth, progression, and learning development resources.
• Annual salary reviews.
• Unlimited free premium Flo subscriptions.
• A whole host of other benefits (health/pension/social schemes).

Our Culture

We’re problem solvers, we’re adaptable, we’re empathy driven and results led. People here like working in a fast-paced, multi-national, multi-cultural and ever changing environment. Everyone has an impact on a powerful mission, and is happy to roll their sleeves up to ideate solutions and put them in place.

Diversity, Equity and Inclusion

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection.