About the Role
This role sits within the Social Media team, part of the wider Creative Content function, and focuses on creating, distributing and optimising commercial content across the Club’s social platforms. It works closely with the Social Media and Commercial Content teams to deliver sponsored and branded content that adds value for club partners while supporting channel growth and engagement. The position is full-time and permanent, working 35 hours per week.
Key Responsibilities
- Act as social lead for commercial content optimisation and feedback, both internally and externally.
- Support and optimise partnership ideas, activations and club marketing campaigns to ensure they are suitable for social media in a way that benefits club channels.
- Shape the club’s global social media presence through commercial content, introducing innovative ideas, formats and concepts.
- Partner with internal and external stakeholders, including Content, Graphics, Commercial and Marketing teams, to develop and deliver branded content and paid social campaigns.
- Identify social trends, cultural moments and emerging platform opportunities relevant to the audience.
- Support the Club’s ambition to remain at the forefront of social media innovation and best practice by monitoring competitor activity and broader industry trends.
- Utilise research, analytics and performance measurement tools, working collaboratively with relevant departments to inform and optimise content strategy.
- Ensure all activity aligns with brand, platform and partner requirements.
Required Experience & Qualifications
- Expert knowledge of key social media platforms, including (but not limited to) Facebook, Instagram, X (Twitter), TikTok, Snapchat, YouTube and WhatsApp.
- Strong knowledge of LFC’s squads, including players, managers and coaching staff across men’s, women’s and youth teams.
- Proven ability to work within cross-functional media and marketing teams to deliver integrated campaigns.
- Ability to respond quickly to real-time developments, making confident, informed decisions under pressure.
- Strong editorial judgement and attention to detail in content creation and publishing.
- Highly collaborative, with experience working effectively across cross-functional teams.
- Ability to analyse and report on content performance, drawing actionable insights to improve future output.
Preferred Skills
- Familiarity with social media management platforms for scheduling, approvals, publishing, tagging and reporting.
Workplace
Main base is the city centre office in Liverpool.
Salary
- Competitive salary.
Benefits & Perks
- 25 days holiday plus 8 bank holidays and the option to purchase up to an additional 5 days.
- Access to a benefits kit bag including the following benefits:
- Contributory pension scheme matching up to 5.5%.
- Life Assurance Cover.
- Free financial guidance and mortgage advice.
- Car salary sacrifice scheme for affordable driving.
- Cycle to Work scheme to keep you active.
- Purchase season ticket loans for easier commuting.
- Exclusive shopping discounts and cashback with top retailers.
- Will Writing Service for future planning.
- Employee Assistance Programme for confidential support.
- Medicash Health Cash Plan for everyday healthcare needs.
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Senior Specialist, Social Media (Commercial Content) in West Kirby employer: Global Sports Jobs Limited
DAZN is an exceptional employer that fosters a dynamic and collaborative work culture in Leeds, where innovation and teamwork are at the forefront of our operations. We offer competitive benefits, including flexible working arrangements and opportunities for professional development, ensuring that our employees can grow alongside the company. Join us to be part of a passionate team dedicated to delivering seamless live sports experiences to millions around the globe.
Contact Details:
Global Sports Jobs Limited Recruitment Team
