Social Media Manager - Women's Football

About the Role

Footballco is seeking a Social Media Manager to join its INDIVISA team, creating social content for UK women's football fans. The role involves managing INDIVISA's daily social output and collaborating with production, design, and post-production teams to deliver content in INDIVISA's tone of voice. Working independently after onboarding, the manager will post across social feeds throughout the day and develop expertise in platform best practices.

Key Responsibilities

• Execute INDIVISA’s social media strategy across platforms. Instagram and TikTok have been the primary focus in recent years, though we’re looking to establish a regular cadence of short-form and longer-form YouTube content in 2026/27 too.
• Daily social publishing, community management and audience engagement; editing images, creating graphics and writing social copy.
• Arm the production team with questions, insights and assets to support shoots.
• Planning and scripting long-form and short-form video content, ensuring that the post production team is given detailed briefs for process efficiency.
• Support content ideation and ensure editorial output is on-brand, innovative, and platform-native.
• Take advice on social captions, thumbnails and content flow to optimise storytelling and maximise reach for a UK audience.
• Monitor performance, analyse data and absorb actionable insights to refine future publishing plans on Footballco’s portfolio of social channels.
• Share social trends, platform updates and emerging formats to push forwards INDIVISA in how it engages core women’s football fans.
• Action instructions for commercial partner posts, and an openness to learn how to integrate brands effectively within INDIVISA’s audience-first content.
• Willingness and availability to work around big football moments and shoots, which will require evening and weekend work.

Required Experience & Qualifications

• Passion for football and strong depth of knowledge of the women’s game in the UK.
• Excellent written English skills and ability to write compelling, accurate copy under pressure while adhering to INDIVISA’s tone and brand voice.
• Minimum three years’ experience planning and publishing audience-driven content on social media channels.
• Proven track record of growing audiences and engagement across major social platforms.
• Good editorial judgement and creative ability to react to breaking news and viral opportunities.
• Willingness to become proficient in using social analytics tools.

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