About the Role
Reporting to the VP Partnerships, the Partnerships Director provides strategic leadership and account oversight for Formula E's global commercial partners. The role acts as a trusted advisor to C-suite and executive partner stakeholders, translating their commercial objectives into high-impact partnership strategies. The Partnerships Director leads cross-functional delivery teams, maximises rights activation, and drives long-term partner retention, renewals, and incremental revenue growth across the global championship.
Key Responsibilities
- Provide strategic leadership and account oversight for Formula E's global commercial partners.
- Act as a trusted advisor to C-suite and executive partner stakeholders, translating their commercial objectives into high-impact partnership strategies.
- Own senior stakeholder relationships across an allocated portfolio of global commercial partners, developing multi-year joint business plans aligned with their priorities.
- Drive account growth through upsell, new market integrations, and expanded rights, while leading proactive renewal strategies well ahead of contract expiry.
- Translate complex contractual rights into compelling brand and marketing activation programmes across global race markets.
- Define key performance indicators (KPIs) and utilise audience, digital, and media analytics to demonstrate clear return on investment (ROI) and partnership value.
- Mobilise internal teams across the business to deliver integrated partner campaigns.
- Oversee partner activation budgets, contractual tracking, commercial forecasting, and governance to maintain high service standards.
- Lead cross-functional delivery teams to maximise rights activation and drive long-term partner retention, renewals, and incremental revenue growth across the global championship.
Required Experience & Qualifications
- Significant experience managing major commercial partnerships, sponsorships, or strategic client relationships within sport, entertainment, media, or rights-led environments.
- Demonstrated success retaining and growing major global accounts through renewals, upsell, and incremental investment, backed by strong negotiation skills.
- Proven ability to design and execute multi-channel, global partnership activations across complex matrix organisations.
- Exceptional communication and relationship-building skills with immediate credibility when presenting to C-level executives.
- Strategic, commercially minded thinker skilled at using data, analytics, and insights to measure impact and inform business decisions.
- Proactive, ambitious leader with a natural curiosity about partners' businesses and a focus on long-term value creation.
Workplace
Hybrid role; required to work 3 days a week in the Hammersmith London office.
Salary
- Annual discretionary 10% bonus.
Benefits & Perks
- Bupa Private Medical Insurance
- 25 days' annual leave, Birthday day off and Wellbeing leave
- Opportunity to extend your stay if travelling for a race event
- Enhanced Parental Leave
- Paid volunteer and carer's leave
- Health Cash Plan and access to the Aviva Digital Workplace app
- Flexible Bank Holidays
- Cycle to Work and Electric Car Scheme
- Formula E store discount
- Regular social events and employee working groups
About the Company
Formula E is the world's fastest-growing sport, redefining motorsport with a bold focus on innovation and sustainability. It has hosted over 150 races in iconic cities globally and is backed by top manufacturers including Porsche, Nissan and Jaguar, featuring elite drivers and cutting-edge EV technology. As the world's first certified B Corp sport and the first sport certified to the British Standards Institution (BSI) Net Zero Pathway, Formula E combines thrilling entertainment with a mission to advance sustainable progress, inspiring a global fanbase with its high-performance GEN4 car capable of hitting speeds of 335kph, reaching 200kph in 4.4 seconds and achieving 0-100 kmh in 1.
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Contact Details:
Global Sports Jobs Limited Recruitment Team