Senior Sales Executive in London

About the Role

This is a senior individual contributor sales role focused on delivering premium hospitality revenue across match-by-match experiences and seasonal hospitality memberships, working with some of the club's warmest and most valuable audiences, including inbound enquiries, previous buyers and existing relationships. The postholder operates as a trusted, high-performing seller, leading consultative, value-led sales conversations that convert interest into repeat matchday visits and longer-term seasonal commitments. The role also involves supporting the development of Sales Executives through informal mentoring and the sharing of best practice. It requires confidence in handling high-value enquiries, guiding buying decisions across different usage types, and positively influencing team standards and performance.

Key Responsibilities

• Convert inbound enquiries, warm leads and previous buyers into confirmed matchday bookings and seasonal hospitality memberships.
• Deliver against an individual sales target across both matchday and seasonal products, maintaining strong sales pace and conversion.
• Take responsibility for higher-value, more complex or at-risk deals, ensuring clear progression, pricing confidence and timely closure.
• Act as a coaching and escalation point for Sales Executives, supporting live opportunities, objection handling and deal strategy.
• Demonstrate consistently high standards of preparation, follow-up, CRM discipline and client care to reinforce premium sales standards.
• Support the onboarding and development of Sales Executives through shadowing, live feedback and best-practice guidance.
• Maintain clear next steps, timelines and accountability across all opportunities, intervening directly where momentum stalls, and proactively address stalled, at-risk or underperforming opportunities to reduce leakage and slippage.
• Ensure opportunities are accurately qualified, staged and updated to support reliable forecasting.
• Work closely with the Sales Manager, Hospitality and Sales Lead, Hospitality to deliver agreed priorities, campaigns and focus areas, escalating only where appropriate.
• Collaborate cross-functionally with Marketing and CRM teams to execute fixture-led campaigns and targeted outreach activity.
• Pass complete and accurate information into Account Management and Operations teams to support strong onboarding and delivery.

Required Experience & Qualifications

• Proven experience in a sales or revenue-generating role.
• Strong consultative selling skills, with confidence handling high-value or complex enquiries.
• Experience managing a personal sales pipeline, including follow-up, qualification and closing.
• The credibility to mentor and support Sales Executives through example and informal coaching.
• Clear, professional communication skills across phone, email and in-person interactions.
• Strong organisation and attention to detail.
• Confidence using CRM systems to manage opportunities.
• A calm, professional approach in live environments.
• A client-first mindset and commitment to premium standards.
• Availability to work evenings and weekends.

Preferred Skills

• Experience within hospitality, premium services or live events.
• Familiarity with MS Dynamics or a similar CRM system.

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