Key Accounts Partnerships

About the Role

The role sits within ATP’s Partnerships & Business Development team and supports the delivery of world-class partner activation during a period of continued growth and commercial expansion. Reporting to the Director of Partnerships, the position manages and services a number of ATP Tour partners across multiple tournaments, markets, and time zones, working with leading global brands. The successful candidate will deliver contractual benefits, develop innovative activations, support renewals and commercial growth, and help ATP set the standard for partnership excellence across global sport.

Key Responsibilities

• Manage day-to-day assigned ATP Tour global partnership accounts across multiple regions, tournaments, and time zones.
• Build trusted relationships with partners, ATP tournaments, and internal stakeholders, acting as primary point of contact and providing proactive communication, problem-solving, and strategic support.
• Manage partner budgets, account plans, timelines, and key deliverables to ensure high standards of service and execution.
• Oversee delivery, tracking, and optimisation of all contractual partnership benefits.
• Lead planning and execution of sponsor activations across digital, social, content, hospitality, media, and on-site tournament environments.
• Work with Marketing and Creative teams to develop partnership campaigns, branded content, and creative solutions, and ensure cross-functional collaboration between Partnerships, Marketing, Communications and ATP Tournament teams to deliver integrated sponsor programmes that maximise partner value and fan engagement.
• Ensure partner activations meet best-in-class industry standards, focusing on innovation, creativity, and measurable value, and identify opportunities to improve partner experiences and sponsorship programme effectiveness.
• Maintain accurate reporting, status documents, and internal processes, prioritising multiple projects in a fast-paced environment while working independently and proactively.
• Travel to ATP tournaments globally to manage on-site activations, partner servicing, and relationship management.
• Maximise renewal opportunities and identify upsell potential across assigned partnership accounts, and support development of new commercial opportunities with sponsors, licensees, and ATP members, including contributing to sponsorship sales materials, renewal presentations, case studies and commercial proposals when required.
• Support contract review processes by reviewing draft legal contracts, ensuring commercial rights, deliverables, and partnership obligations are aligned before legal execution, and work closely with the Legal team to provide commercial context, maintain best-practice templates and support timely and efficient contract execution.

Required Experience & Qualifications

• 4-5 years of experience in partnership management, sponsorship account management, or commercial marketing within sport, entertainment, media, agency, rights holder, or brand environments.
• Strong understanding of global sponsorships, partnership activations, and integrated marketing delivery across digital, content, media, and live event environments.
• Proven experience managing complex stakeholder relationships across multiple markets and time zones.
• Strong commercial acumen with the ability to identify renewal opportunities, upsell potential, and new business opportunities.
• Experience reviewing sponsorship contracts and working closely with legal teams on rights delivery and commercial agreements.
• Strong project management skills with the ability to manage multiple priorities simultaneously and work autonomously with minimal supervision.
• Creative mindset with the ability to develop innovative activation ideas and branded content solutions for partners.
• Excellent communication, presentation, and interpersonal skills with strong client-facing confidence.
• Highly organised, solutions-oriented, and proactive with a strong sense of ownership and accountability.
• Prior experience with planning and inventory management tools including Kore and Click-Up.
• Strong digital understanding and knowledge of reporting tools, sponsorship measurement, and performance tracking.
• Advanced Microsoft Office skills, particularly Excel, PowerPoint, and Word.
• Fluent English required.
• Flexibility for international travel, including short-notice travel and approximately 10-11 weeks annually.

Preferred Skills

• Additional languages are highly valued.

Workplace

• Based in London.
• Candidates must be located in or around the London market.

Benefits & Perks

• Strong development opportunities within ATP’s global Partnerships & Business Development team, with progression opportunities into senior strategic account leadership roles.

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