About the Role
The role sits within the Brand Marketing team, part of the Marketing and Customer Strategy team, and reports to the Head of Brand & Audience Growth. The team aims to change perceptions of tennis, broaden its relevance, increase visibility all year round, and grow participation and fan engagement. The post holder will develop and proliferate the brand for tennis Play Your Way, create first-class content and communications, and work with the commercial team on brand partner strategy. The role requires managing agencies and internal stakeholders to deliver engaging campaigns and branding for a range of target audiences.
Key Responsibilities
- Develop and proliferate the brand for tennis Play Your Way.
- Create first-class content and communications that increase fan engagement, drive participation, and win back lapsed players.
- Work alongside the commercial team to deliver a brand partner strategy.
- Develop and maximise brand assets.
- Manage agencies and internal stakeholders.
- Deliver engaging campaigns and branding for a range of target audiences.
Required Experience & Qualifications
- Right to work in the UK.
- Creative thinker.
- Excellent planning and communication skills.
- Confident in managing agencies and internal stakeholders.
- Experience delivering engaging campaigns and branding for a range of target audiences.
Benefits & Perks
- Enhanced benefits supporting maternity leave and return to work.
- Flexible working arrangements, as illustrated by support during Ramadan.
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Contact Details:
Global Sports Jobs Limited Recruitment Team
