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- Tasks: Join our Digital Marketing team to develop and implement innovative ABM strategies.
- Company: Global Relay, a leader in enterprise information archiving with a vibrant culture.
- Benefits: Competitive pay, career growth opportunities, and a supportive work environment.
- Why this job: Kickstart your marketing career with hands-on experience and mentorship from industry experts.
- Qualifications: Ideal for recent graduates or those with a year of marketing experience eager to learn.
- Other info: Diverse and inclusive workplace that values creativity and collaboration.
The predicted salary is between 28800 - 48000 ÂŁ per year.
As part of the Digital Marketing ABM team, your duties will aid the development and implementation of Global Relay\’s ABM strategy. As the ABM coordinator, you will work closely with the ABM Manager to create and execute marketing tactics for key accounts. As part of the ABM team you will be responsible for a diverse range of account based marketing related functions specific to gathering marketing data around focused accounts via research, co‑ordination with other departments and analysis. Working closely with the sales group you will provide assistance with the planning and executing of various marketing initiatives utilising the full range of marketing channels for these targeted accounts.
Responsibilities
- A clear and comprehensive understanding of how ABM works including:
+ The differentiation between key approaches e.g. 1:few, 1: many etc
+ Difference and importance of middle of funnel vs bottom of funnel content and strategies
+ Ability to talk confidently to key stakeholders about ABM and how it fits with the wider marketing offering Demandbase - Completion of training to familiarise self with the platform
- Manage the update of key words within the platform
- 1‑Many campaign management
- Managing the running of paid media and email campaigns with support from ABM manager
- Monthly briefing of content and design teams to develop updated social ads
- Weekly analysis of campaign results and suggestions on how campaigns could be improved. This could include paid media and email campaigns
- Research
- Account specific research to build out account profiles incl. organisational structure, stakeholder mapping, latest news
- Sub‑industry (Insurance, Hedge Fund, Broker/Dealer etc) research to inform 1‑Few messaging pillars including pain points within these
- Account page creation support
- Laying out the structure of the page following sales request
- Creative Wrike tickets for thumbnails as needed
- Briefing Wrike tickets for Website Manager to build the page OR building of pages in Uberflip (training to be given)
- Miro board for page \’templates\’
- Connectors direct mail project
- Manage the fulfilment process for EMEA and oversee and assist NA
- Day‑to‑day
- Ensure Wrike tickets are up to date
- Prepare regular reports by collecting and analysing data
- Contribute to wider marketing initiatives as required
- Attending one‑to‑ones and providing feedback to support your ongoing development
- Creating and delivering presentations based on your analysis to senior managers
- Various other duties as required
Qualifications
This is an exciting entry level opportunity, perfect for a recent marketing graduate or someone with around a year of marketing experience looking to take the next step in their career. If you have gained practical skills through internships, placements or early career roles, and you are eager to learn, grow and make an impact, we would love to hear from you! You will have the chance to work closely with an experienced team and get hands‑on exposure within Digital Marketing.
- A degree, or equivalent work experience in the Marketing field
- 1 year(s) exp working within Sales and or Marketing
- Must have good analytical and research skills
- Strong communication skills
- Ideally experience working with Salesforce
About Global Relay
For over 20 years, Global Relay has set the standard in enterprise information archiving with industry‑leading cloud archiving, surveillance, eDiscovery, and analytics solutions. We securely capture and preserve the communications data of the world’s most highly regulated firms, giving them greater visibility and control over their information and ensuring compliance with stringent regulations.
At Global Relay, there’s no ceiling to what you can achieve. It’s the land of opportunity for the energetic, the intelligent, the driven. You’ll receive the mentoring, coaching, and support you need to reach your career goals. You’ll be part of a culture that breeds creativity and rewards perseverance and hard work. And you’ll be working alongside smart, talented individuals from diverse backgrounds, with complementary knowledge and skills.
Benefits
Though we offer competitive compensation and benefits and all the other perks one would expect from an established company, we are not your typical technology company. Global Relay is a career‑building company. A place for big ideas. New challenges. Groundbreaking innovation. It’s a place where you can genuinely make an impact – and be recognised for it. We believe great businesses thrive on diversity, inclusion, and the contributions of all employees. To that end, we recruit candidates from different backgrounds and foster a work environment that encourages employees to collaborate and learn from each other, completely free of barriers.
Equal Opportunity
Global Relay is an equal‑opportunity employer committed to diversity, equity, and inclusion. We seek to ensure reasonable adjustments, accommodations, and personal time are tailored to meet the unique needs of every individual.
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Marketing Coordinator employer: Global Relay
Contact Detail:
Global Relay Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Coordinator
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its ABM strategies. Show us that you understand their approach and can contribute to their goals. Tailor your answers to reflect how your skills align with their needs.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online resources to get comfortable with common questions. The more you practice, the more confident you'll feel when it’s time to shine.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Marketing Coordinator
Some tips for your application 🫡
Show Your Passion for ABM: When writing your application, let us see your enthusiasm for Account-Based Marketing (ABM). Share any relevant experiences or projects that highlight your understanding of ABM strategies and how they can drive results.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for this role. Highlight your marketing experience, especially any analytical skills or research work you've done, and connect them to the responsibilities mentioned in the job description.
Be Clear and Concise: We appreciate clarity! Keep your application straightforward and to the point. Use bullet points where necessary to make it easy for us to see your qualifications and achievements at a glance.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at Global Relay
✨Know Your ABM Inside Out
Make sure you have a solid understanding of Account-Based Marketing (ABM) strategies. Be ready to discuss the differences between approaches like 1:few and 1:many, as well as the importance of middle vs bottom funnel content. This will show that you’re not just familiar with the terms but can apply them in real scenarios.
✨Research is Key
Before your interview, dive deep into researching Global Relay and its target industries. Understand their key accounts and recent news. This will help you tailor your responses and demonstrate your proactive approach to account-specific marketing.
✨Show Off Your Analytical Skills
Be prepared to discuss how you’ve used data analysis in past roles or projects. Bring examples of how you’ve gathered insights from campaigns and suggested improvements. This will highlight your ability to contribute to the team’s success through data-driven decisions.
✨Communicate Confidently
Strong communication skills are essential for this role. Practice articulating your thoughts clearly and confidently, especially when discussing marketing tactics or presenting ideas. Consider doing mock interviews with friends to refine your delivery and ensure you come across as knowledgeable and engaging.
