At a Glance
- Tasks: Create and optimise automated marketing campaigns using Salesforce Marketing Cloud.
- Company: Global Relay, a leader in enterprise information archiving with a focus on innovation.
- Benefits: Competitive pay, mentoring, diverse culture, and opportunities for career growth.
- Other info: Join a creative environment that values diversity and continuous improvement.
- Why this job: Make a real impact in a dynamic team while driving customer engagement.
- Qualifications: 2-4 years in marketing automation, strong SFMC skills, and data-driven mindset.
The predicted salary is between 36000 - 60000 £ per year.
For over 25 years, Global Relay has set the standard in enterprise information archiving with industry-leading cloud archiving, surveillance, eDiscovery, and analytics solutions. We securely capture and preserve the communications data of the world’s most highly regulated firms, giving them greater visibility and control over their information and ensuring compliance with stringent regulations.
Though we offer competitive compensation and benefits and all the other perks one would expect from an established company, we are not your typical technology company. Global Relay is a career-building company. A place for big ideas, new challenges, and groundbreaking innovation. It’s a place where you can genuinely make an impact – and be recognised for it.
We believe great businesses thrive on diversity, inclusion, and the contributions of all employees. To that end, we recruit candidates from different backgrounds and foster a work environment that encourages employees to collaborate and learn from each other, completely free of barriers.
We are looking for someone who’s results-driven and a great communicator, able to turn complex information and data into something clear and easy to understand. You’ll be joining a dynamic team where you’ll thrive working with others, while also having the freedom to take the lead and make things happen on your own.
The Marketing Automation Specialist is responsible for utilising SFMC (and similar tech) to develop, execute, and optimise automated marketing campaigns that drive customer engagement, lead nurturing, and conversion. This role plays a key part in improving marketing efficiency through data-driven automation, personalisation, and campaign performance.
Your responsibilities:
- Own the end-to-end setup, execution, and optimisation of automated marketing campaigns across channels (email and SMS).
- Build and maintain complex automation journeys, customer workflows, and triggers using Salesforce Marketing Cloud (SFMC).
- Develop and manage audience segmentation, data selections, and personalisation logic to enhance targeting and engagement.
- Execute A/B testing strategies to continuously improve open rates, click-through rates, and conversion performance.
- Analyse campaign metrics and report actionable insights to key stakeholders to inform strategy and decision-making.
- Develop and maintain forms, landing pages, and data capture mechanisms to support lead generation and event marketing activities.
- Stay current on marketing automation best practices, new technologies, and industry trends to recommend and implement innovative solutions.
About you:
- Minimum of 2 - 4 years of experience in marketing automation or CRM.
- Advanced proficiency in Salesforce Marketing Cloud (SFMC).
- Demonstrated experience using data to drive campaign improvements and achieve measurable business outcomes.
- Knowledge of email deliverability best practices and data privacy regulations.
- Proven ability to prioritise, manage multiple projects, and meet deadlines in a fast-paced environment.
- Ability to work collaboratively with stakeholders across marketing, sales, and technology teams.
Key Skills:
- Proficiency in HTML and AMPScript.
- Data-driven mindset with strong attention to detail.
- Excellent analytical, organisational, and communication skills.
- Strong problem-solving and troubleshooting skills.
- Commitment to continuous improvement and innovation.
- Customer-centric and performance-focused.
What you can expect:
At Global Relay, there’s no ceiling to what you can achieve. It’s the land of opportunity for the energetic, the intelligent, the driven. You’ll receive the mentoring, coaching, and support you need to reach your career goals. You’ll be part of a culture that breeds creativity and rewards perseverance and hard work. And you’ll be working alongside smart, talented individuals from diverse backgrounds, with complementary knowledge and skills.
Global Relay is an equal-opportunity employer committed to diversity, equity, and inclusion. We seek to ensure reasonable adjustments, accommodations, and personal time are tailored to meet the unique needs of every individual.
To learn more about our business, culture, and community involvement, visit www.globalrelay.com.
Marketing Automation Specialist employer: Global Relay
Global Relay is an exceptional employer that champions career growth and innovation, offering a dynamic work environment where employees can make a significant impact. With a strong commitment to diversity and inclusion, the company fosters collaboration and continuous learning, ensuring that every team member has the support and resources needed to excel. Located in a vibrant area, Global Relay provides competitive compensation, comprehensive benefits, and a culture that rewards creativity and hard work, making it an ideal place for motivated individuals seeking meaningful employment.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Automation Specialist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Global Relay and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Global Relay are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Global Relay on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Global Relay. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Automation Specialist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Global Relay. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Global Relay:Show us that you’ve done your homework! In your application, briefly mention what you admire about Global Relay’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Global Relay
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Global Relay will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Global Relay, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
