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- Tasks: Create and optimise automated marketing campaigns using Salesforce Marketing Cloud.
- Company: Global Relay, a leader in enterprise information archiving with a focus on innovation.
- Benefits: Competitive pay, diverse culture, mentoring, and opportunities for career growth.
- Why this job: Make a real impact in a dynamic environment while developing your marketing skills.
- Qualifications: 1-2 years in marketing automation, proficiency in SFMC, and strong analytical skills.
- Other info: Join a diverse team that values creativity and collaboration.
The predicted salary is between 28800 - 43200 £ per year.
For over 25 years, Global Relay has set the standard in enterprise information archiving with industry-leading cloud archiving, surveillance, eDiscovery, and analytics solutions. We securely capture and preserve the communications data of the world’s most highly regulated firms, giving them greater visibility and control over their information and ensuring compliance with stringent regulations.
Though we offer competitive compensation and benefits and all the other perks one would expect from an established company, we are not your typical technology company. Global Relay is a career-building company. A place for big ideas, new challenges, and groundbreaking innovation. It’s a place where you can genuinely make an impact – and be recognised for it.
We believe great businesses thrive on diversity, inclusion, and the contributions of all employees. To that end, we recruit candidates from different backgrounds and foster a work environment that encourages employees to collaborate and learn from each other, completely free of barriers.
The Marketing Automation Coordinator is responsible for utilising SFMC (and similar tech) to develop, execute, and optimise automated marketing campaigns that drive customer engagement, lead nurturing, and conversion. This role plays a key part in improving marketing efficiency through data-driven automation, personalisation, and campaign performance.
Your responsibilities:
- Own the end-to-end setup, execution, and optimisation of automated marketing campaigns across channels (email and SMS).
- Build and maintain complex automation journeys, customer workflows, and triggers using Salesforce Marketing Cloud (SFMC).
- Develop and manage audience segmentation, data selections, and personalisation logic to enhance targeting and engagement.
- Execute A/B testing strategies to continuously improve open rates, click-through rates, and conversion performance.
- Analyse campaign metrics and report actionable insights to key stakeholders to inform strategy and decision-making.
- Develop and maintain forms, landing pages, and data capture mechanisms to support lead generation and event marketing activities.
- Stay current on marketing automation best practices, new technologies, and industry trends to recommend and implement innovative solutions.
About you:
- 1 to 2 years of experience in marketing automation or CRM.
- Proficiency in Salesforce Marketing Cloud (SFMC).
- Experience using data to drive campaign improvements and achieve measurable business outcomes.
- Knowledge of email deliverability best practices and data privacy regulations.
- Ability to prioritise, manage multiple projects, and meet deadlines in a fast-paced environment.
- Ability to work collaboratively with stakeholders across marketing, sales, and technology teams.
Key Skills:
- Proficiency in HTML and AMPScript.
- Data-driven mindset with strong attention to detail.
- Excellent analytical, organisational, and communication skills.
- Strong problem-solving and troubleshooting skills.
- Commitment to continuous improvement and innovation.
- Customer-centric and performance-focused.
At Global Relay, there’s no ceiling to what you can achieve. It’s the land of opportunity for the energetic, the intelligent, the driven. You’ll receive the mentoring, coaching, and support you need to reach your career goals. You’ll be part of a culture that breeds creativity and rewards perseverance and hard work. And you’ll be working alongside smart, talented individuals from diverse backgrounds, with complementary knowledge and skills.
Global Relay is an equal-opportunity employer committed to diversity, equity, and inclusion. We seek to ensure reasonable adjustments, accommodations, and personal time are tailored to meet the unique needs of every individual.
To learn more about our business, culture, and community involvement, visit www.globalrelay.com.
Marketing Automation Coordinator employer: Global Relay
Contact Detail:
Global Relay Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation Coordinator
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your marketing automation projects. This gives potential employers a taste of what you can do and sets you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their values and goals. We want to see that you’re genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage with us directly.
We think you need these skills to ace Marketing Automation Coordinator
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Marketing Automation Coordinator role. Highlight your experience with SFMC and any relevant campaigns you've worked on. We want to see how your skills align with what we do!
Show Off Your Data Skills: Since this role is all about using data to drive marketing success, don’t shy away from showcasing your analytical abilities. Include examples of how you've used data to improve campaign performance in your application. We love a data-driven mindset!
Be Creative and Innovative: We’re looking for someone who can bring fresh ideas to the table. In your application, share any innovative strategies or projects you’ve implemented in past roles. Show us how you can contribute to our culture of creativity and innovation!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company and culture!
How to prepare for a job interview at Global Relay
✨Know Your Tech
Make sure you brush up on your Salesforce Marketing Cloud (SFMC) skills. Be ready to discuss how you've used it in past roles, especially in setting up automated campaigns. If you can share specific examples of successful campaigns you've executed, even better!
✨Data is Your Best Friend
Since this role is all about data-driven marketing, come prepared with insights from your previous experiences. Think about how you've used data to improve campaign performance and be ready to discuss A/B testing strategies you've implemented.
✨Show Off Your Creativity
Global Relay values innovation, so don’t shy away from sharing your big ideas! Think about how you can enhance customer engagement through personalisation and automation. Bring some fresh concepts to the table that could benefit their marketing efforts.
✨Collaboration is Key
This role involves working closely with various teams, so highlight your teamwork skills. Prepare examples of how you've successfully collaborated with marketing, sales, or tech teams in the past. Show them you're a team player who thrives in a diverse environment!
