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- Tasks: Create and optimise automated marketing campaigns using Salesforce Marketing Cloud.
- Company: Global Relay, a leader in enterprise information archiving with a focus on innovation.
- Benefits: Competitive pay, diverse culture, mentoring, and opportunities for career growth.
- Why this job: Make a real impact in a dynamic team while developing your marketing skills.
- Qualifications: 1-2 years in marketing automation, proficiency in SFMC, and strong analytical skills.
- Other info: Join a creative environment that values diversity and continuous improvement.
The predicted salary is between 36000 - 60000 £ per year.
Who we are: For over 25 years, Global Relay has set the standard in enterprise information archiving with industry-leading cloud archiving, surveillance, eDiscovery, and analytics solutions. We securely capture and preserve the communications data of the world’s most highly regulated firms, giving them greater visibility and control over their information and ensuring compliance with stringent regulations.
Though we offer competitive compensation and benefits and all the other perks one would expect from an established company, we are not your typical technology company. Global Relay is a career-building company. A place for big ideas. New challenges. Groundbreaking innovation. It’s a place where you can genuinely make an impact – and be recognized for it.
We believe great businesses thrive on diversity, inclusion, and the contributions of all employees. To that end, we recruit candidates from different backgrounds and foster a work environment that encourages employees to collaborate and learn from each other, completely free of barriers.
We are looking for someone who’s results-driven and a great communicator, able to turn complex information and data into something clear and easy to understand. You’ll be joining a dynamic team where you’ll thrive working with others, while also having the freedom to take the lead and make things happen on your own.
Your role: The Marketing Automation Coordinator is responsible for utilising SFMC (and similar tech) to develop, execute, and optimise automated marketing campaigns that drive customer engagement, lead nurturing, and conversion. This role plays a key part in improving marketing efficiency through data-driven automation, personalisation, and campaign performance.
Your responsibilities:
- Own the end-to-end setup, execution, and optimisation of automated marketing campaigns across channels (email and SMS)
- Build and maintain complex automation journeys, customer workflows, and triggers using Salesforce Marketing Cloud (SFMC)
- Develop and manage audience segmentation, data selections, and personalisation logic to enhance targeting and engagement
- Execute A/B testing strategies to continuously improve open rates, click-through rates, and conversion performance
- Analyse campaign metrics and report actionable insights to key stakeholders to inform strategy and decision-making
- Develop and maintain forms, landing pages, and data capture mechanisms to support lead generation and event marketing activities
- Stay current on marketing automation best practices, new technologies, and industry trends to recommend and implement innovative solutions
About you:
- 1 to 2 years of experience in marketing automation or CRM
- Proficiency in Salesforce Marketing Cloud (SFMC)
- Experience using data to drive campaign improvements and achieve measurable business outcomes
- Knowledge of email deliverability best practices and data privacy regulations
- Ability to prioritise, manage multiple projects, and meet deadlines in a fast-paced environment
- Ability to work collaboratively with stakeholders across marketing, sales, and technology teams
Key Skills:
- Proficiency in HTML and AMPScript
- Data-driven mindset with strong attention to detail
- Excellent analytical, organisational, and communication skills
- Strong problem-solving and troubleshooting skills
- Commitment to continuous improvement and innovation
- Customer-centric and performance-focused
What you can expect: At Global Relay, there’s no ceiling to what you can achieve. It’s the land of opportunity for the energetic, the intelligent, the driven. You’ll receive the mentoring, coaching, and support you need to reach your career goals. You’ll be part of a culture that breeds creativity and rewards perseverance and hard work. And you’ll be working alongside smart, talented individuals from diverse backgrounds, with complementary knowledge and skills.
Global Relay is an equal-opportunity employer committed to diversity, equity, and inclusion. We seek to ensure reasonable adjustments, accommodations, and personal time are tailored to meet the unique needs of every individual.
Marketing Automation Coordinator in London employer: Global Relay
Contact Detail:
Global Relay Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation Coordinator in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your marketing automation projects. This will give potential employers a taste of what you can do and how you can add value to their team.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Be ready to discuss how your experience with SFMC and data-driven strategies can help them achieve their goals. Tailor your answers to show you’re a perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team!
We think you need these skills to ace Marketing Automation Coordinator in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for marketing automation shine through! We want to see that you’re genuinely excited about the role and how you can contribute to our team.
Tailor Your Experience: Make sure to highlight your relevant experience with Salesforce Marketing Cloud and any marketing automation projects you've worked on. We love seeing how your skills align with what we do at Global Relay!
Be Clear and Concise: We appreciate clear communication, so keep your application straightforward. Use bullet points where possible to make it easy for us to see your key achievements and skills at a glance.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Global Relay
✨Know Your Tech
Make sure you brush up on your Salesforce Marketing Cloud (SFMC) skills before the interview. Be ready to discuss how you've used it in past roles, and think of specific examples where you’ve built automation journeys or executed campaigns. This will show that you’re not just familiar with the tool, but that you can leverage it effectively.
✨Data is Your Best Friend
Since this role is all about using data to drive marketing improvements, come prepared with examples of how you've analysed campaign metrics in the past. Be ready to talk about A/B testing strategies you've implemented and the results they yielded. This will demonstrate your data-driven mindset and analytical skills.
✨Show Off Your Communication Skills
As a Marketing Automation Coordinator, you'll need to communicate complex information clearly. Practice explaining your past projects in simple terms, focusing on how you made data understandable for stakeholders. This will highlight your ability to convey important insights effectively.
✨Embrace Collaboration
Global Relay values teamwork, so be prepared to discuss how you've worked collaboratively in previous roles. Think of examples where you’ve partnered with marketing, sales, or tech teams to achieve a common goal. This will showcase your ability to thrive in a dynamic team environment while also taking initiative.
