At a Glance
- Tasks: Lead content strategy for ecommerce, creating engaging content that drives brand awareness.
- Company: Join a global leader in payment technology with a dynamic and innovative team.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on creativity and experimentation.
- Why this job: Make an impact in the fast-paced world of ecommerce content creation.
- Qualifications: 5+ years in content marketing, strong storytelling skills, and a passion for innovation.
The predicted salary is between 65000 - 80000 £ per year.
Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services.
Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results.
We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions.
Join our dynamic team and make your mark on the payments technology landscape of tomorrow.
Who You Are
You’re a principal content strategist at heart who’s eager to manage the planning, coordination and delivery of our content focused on our ecommerce audience segment.
You'll be plugged in all across the revenue marketing team (and the rest of the business) to support our growth objectives by producing audience-first content that helps drive brand awareness, improve AI visibility, educate the market and nurture customers.
What You'll Do
- Develop and implement a comprehensive content strategy tailored to drive awareness and build trust with Global Payments' audience of ecommerce companies
- Identify new content topics through a variety of methods (customer interviews, competitive analysis, internal council of product marketers, sales leaders, & executives, etc.) using a journalist's instinct for a great story
- Plan and produce content, such as video podcasts, live event webinars, or interactive web pieces with internal partners and vendors.
- Create and manage a detailed editorial calendar, in alignment with our distribution teams, leveraging our organic social channels, paid campaigns and email marketing efforts
- Own our bi-weekly newsletters, which packages up all of our video content, blogs, interactive content and customer stories to ensure these valuable assets find their audience
- Interview internal and external SMEs, incorporating customer voices & proprietary data in our content to help it stand out from the pack
- Work within our webinar platform and CMS to ensure the entire registration, go-live, and post-event experience is smooth for attendees.
- Define and implement content models and schemas to standardize content structures, facilitating reuse and scalability
- Partner with Product Marketing to activate and execute on product launch campaigns and landing pages targeting Restaurants
- Map all content to the buyer’s journey and align content plans with business goals
- Determine how to leverage AI tools to accelerate the velocity of our content creation and develop interesting new content formats for our audiences
- Measure, analyze, & report on content performance to inform future content trends.
- As we get more feedback from our audiences, you’ll take that feedback and help the team refine our topics and messaging.
- Develop all content with an eye for updates, optimization and repackaging to reinforce our belief that content isn’t ‘set-it-and-forget-it’
- Keep a pulse on the latest content trends to stay ahead of the curve and and then beyond it
- What You'll Need (Minimum Qualifications)
- 5+ years experience in content marketing, ideally for a tech company (bonus points for e-commerce or point-of-sale experience)
- Experience as a strategic thinker and rapport builder to drive cross-functional participation and enthusiasm about our content strategy program
- Experience with multiple varieties of content (video, webinar, written, interactive, etc.) and/or channels (social, email, campaigns, etc.)
- Top-notch research, communication and editing skills with strong instincts for a great story
- A strong editorial sensibility and the ability to balance AI-enabled insights with human creativity and judgment
- A ‘campaign mindset’ for all content created
- Proficiency in Linked In, Instagram, Facebook, Reddit and You Tube platforms (and maybe consider yourself Tik Tok-curious)
- Experience working directly with Sales, Product Marketing and Customer Success
- Keen ability to distill complex information down to easily understood and marketable content
- Fluency in revenue marketing basics like lead scoring, content-influenced pipeline and funnel stages
- Extremely well organized with managing editorial calendars and deliverables, with an impeccable attention to detail
- Ability to work in a fast-paced environment and comfortable acting with evolving information
- A desire to experiment, grow together as a high-performing team and put your unique stamp on something brand new
- Bonus: Experience with Copy. AI, interactive content development tools like Ceros and managing a podcast
Global Payments Inc. is an equal opportunity employer.
Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law.
If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact jobs@globalpayments. com.
Global Payments and Worldpay recently joined forces, and we’re currently operating across two Workday application systems.
If you don’t see one of your applications here, it may have been submitted in the Worldpay Workday system instead.
At Global Payments (NYSE : GPN), we empower simple, fast, secure payments for everyone.
And to do that, we’ve built a complete, worldwide commerce ecosystem that delivers software and services at scale to millions of companies around the world—from ambitious startups to global enterprises.
Our team of 27,000 experts is dedicated to your success.
Headquartered in Atlanta, Georgia, we're a Fortune 500® company and a member of the S&P 500 with worldwide reach spanning North America, Europe, Asia Pacific and Latin America.
Wherever you are—or wherever you want to be—we’re there, ready to support you.
For more information, visit company. globalpayments. com and follow Global Payments on X, Linked In and Facebook.
Accommodations: Accessibility
Requests: If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact jobs@globalpayments. com.
EEOC Statement: Global Payments Inc. is an equal opportunity employer.
Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law.
Those applicants requiring reasonable accommodation to the application and/or interview process should notify jobs@globalpayments. com.
#J-18808-Ljbffr
Principal Content Strategist, Ecommerce employer: Global Payments
Global Payments is an exceptional employer that prioritises employee growth and development within a dynamic and supportive work culture. As a Customer Retentions Consultant, you will benefit from a collaborative environment that encourages innovative thinking and offers competitive compensation packages, along with opportunities for career advancement in the thriving field of global commerce.
StudySmarter Expert Advice🤫
We think this is how you could land Principal Content Strategist, Ecommerce
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Global Payments and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Global Payments are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Global Payments on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Global Payments. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Principal Content Strategist, Ecommerce
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Global Payments. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Global Payments:Show us that you’ve done your homework! In your application, briefly mention what you admire about Global Payments’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Global Payments
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Global Payments will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Global Payments, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
