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- Tasks: Lead marketing automation projects to enhance customer engagement and drive revenue growth.
- Company: Join a global leader in payment solutions with a passion for innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Why this job: Make a real impact on the future of payments technology while growing your career.
- Qualifications: Experience with Pardot and Marketo, plus strong analytical and communication skills.
- Other info: Dynamic team environment with a focus on collaboration and continuous improvement.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services. Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver best‑in‑class payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.
About the Role
We are seeking a Marketing Automation & Lifecycle Marketing Operations Manager to support our UK growth initiatives, with a primary focus on cross‑sell lifecycle programs for Global Payments SMB customers. This role will be responsible for building, executing, and optimising email‑led lifecycle journeys that drive adoption of Worldpay e‑commerce solutions across existing Global Payments SMB front‑book and back‑book customers. You will work across both Pardot and Marketo, partnering closely with Lifecycle Marketing, CRM, Sales, and Product teams to deliver scalable, data‑driven programs that improve engagement, conversion, and revenue.
Key Responsibilities
- Lifecycle & Cross‑Sell Program Execution
- Design, build, and optimise cross‑sell lifecycle email programs using Pardot and Marketo
- Execute front‑book and back‑book customer journeys aligned to Wave initiatives
- Support always‑on and campaign‑based lifecycle motions across acquisition, activation, cross‑sell, and retention
- Marketing Automation Operations
- Build and manage programs, automations, and journeys in Pardot and Marketo
- Create and maintain segmentation logic aligned to CRM data, consent, and regional requirements
- Ensure data hygiene, audience accuracy, and platform best practices
- Testing, Optimisation & Reporting
- Develop and execute A/B testing strategies to improve engagement and conversion
- Monitor performance across key metrics (open, click, conversion, pipeline influence)
- Share insights and recommendations through regular performance reporting
- Cross‑Functional Collaboration
- Partner with Lifecycle Marketing, Sales, Product, CRM, and Analytics teams
- Support alignment between marketing automation execution and commercial priorities
- Ensure consistent messaging and customer experience across touchpoints
- Operational Excellence
- Contribute to best practices, documentation, and scalable MA frameworks
- Support continuous improvement of the marketing technology stack
- Ensure compliance with consent, data, and regional marketing requirements
Requirements
- Hands‑on experience with both Pardot and Marketo (required)
- Experience working with CRM systems (e.g. Salesforce) and customer data
- Bachelor’s degree in Marketing, Business, or related field
- 5+ years’ experience in marketing automation or lifecycle marketing
- Strong experience building email‑led lifecycle and cross‑sell programs
- Proven ability to analyse performance data and translate insights into action
- Strong stakeholder communication skills across regional and global teams
- Experience in SaaS, payments, fintech, or B2B services preferred
Travel
Approximately 10% travel, primarily UK, with occasional US travel.
Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law.
If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website, please contact jobs@globalpay.com.
Marketing Automation manager employer: Global Payments
Contact Detail:
Global Payments Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation manager
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect with people on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your marketing automation projects. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their marketing strategies and think about how you can contribute to their growth. Tailor your answers to show you're the perfect fit for their team.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and eager to join our dynamic team.
We think you need these skills to ace Marketing Automation manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Automation Manager role. Highlight your experience with Pardot and Marketo, and showcase any relevant projects that demonstrate your skills in lifecycle marketing.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about marketing automation and how your background aligns with our goals at Global Payments. Be specific about your achievements!
Showcase Your Data Skills: Since this role involves analysing performance data, make sure to mention any experience you have with A/B testing and reporting. We love candidates who can turn insights into actionable strategies!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right team!
How to prepare for a job interview at Global Payments
✨Know Your Tools Inside Out
Make sure you’re well-versed in both Pardot and Marketo. Brush up on their features, functionalities, and best practices. Being able to discuss specific examples of how you've used these tools in past roles will show your expertise and readiness for the job.
✨Showcase Your Data Skills
Prepare to talk about how you’ve analysed performance data in previous roles. Bring examples of A/B testing strategies you've implemented and the results they yielded. This will demonstrate your ability to translate insights into actionable marketing strategies.
✨Understand the Customer Journey
Familiarise yourself with lifecycle marketing concepts and be ready to discuss how you would design email-led journeys for cross-selling. Think about how you can improve customer engagement and retention through targeted campaigns, and be prepared to share your ideas.
✨Collaboration is Key
Highlight your experience working with cross-functional teams. Be ready to discuss how you’ve partnered with sales, product, and analytics teams in the past. Showing that you can communicate effectively across departments will be crucial for this role.