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- Tasks: Design and optimise email-led lifecycle programs to boost customer engagement.
- Company: Join a leading fintech company driving innovation in e-commerce solutions.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Why this job: Make a real impact on customer journeys and drive business success.
- Qualifications: 5+ years in marketing automation with hands-on experience in Pardot and Marketo.
- Other info: Collaborative environment with a focus on continuous improvement and best practices.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We are seeking a Marketing Automation & Lifecycle Marketing Operations Manager to support our UK growth initiatives, with a primary focus on cross‑sell lifecycle programs for Global Payments SMB customers.
This role will be responsible for building, executing, and optimising email‑led lifecycle journeys that drive adoption of Worldpay e‑commerce solutions across existing Global Payments SMB front‑book and back‑book customers. You will work across both Pardot and Marketo, partnering closely with Lifecycle Marketing, CRM, Sales, and Product teams to deliver scalable, data‑driven programs that improve engagement, conversion, and revenue.
Key Responsibilities- Lifecycle & Cross‑Sell Program Execution
- Design, build, and optimise cross‑sell lifecycle email programs using Pardot and Marketo
- Execute front‑book and back‑book customer journeys aligned to Wave initiatives
- Support always‑on and campaign‑based lifecycle motions across acquisition, activation, cross‑sell, and retention
- Marketing Automation Operations
- Build and manage programs, automations, and journeys in Pardot and Marketo
- Create and maintain segmentation logic aligned to CRM data, consent, and regional requirements
- Ensure data hygiene, audience accuracy, and platform best practices
- Testing, Optimisation & Reporting
- Develop and execute A/B testing strategies to improve engagement and conversion
- Monitor performance across key metrics (open, click, conversion, pipeline influence)
- Share insights and recommendations through regular performance reporting
- Cross‑Functional Collaboration
- Partner with Lifecycle Marketing, Sales, Product, CRM, and Analytics teams
- Support alignment between marketing automation execution and commercial priorities
- Ensure consistent messaging and customer experience across touchpoints
- Operational Excellence
- Contribute to best practices, documentation, and scalable MA frameworks
- Support continuous improvement of the marketing technology stack
- Ensure compliance with consent, data, and regional marketing requirements
- Hands‑on experience with both Pardot and Marketo (required)
- Experience working with CRM systems (e.g. Salesforce) and customer data
- Bachelor’s degree in Marketing, Business, or related field
- 5+ years’ experience in marketing automation or lifecycle marketing
- Strong experience building email‑led lifecycle and cross‑sell programs
- Proven ability to analyse performance data and translate insights into action
- Strong stakeholder communication skills across regional and global teams
- Experience in SaaS, payments, fintech, or B2B services preferred
Approximately 10% travel, primarily UK, with occasional US travel.
Marketing Automation manager employer: Global Payments Inc.
Contact Detail:
Global Payments Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Automation manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your work with Pardot and Marketo. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions related to marketing automation and lifecycle marketing. Be ready to discuss your experience with CRM systems and how you've driven engagement and conversion in past roles.
✨Tip Number 4
Don't forget to apply through our website! We love seeing candidates who are genuinely interested in joining us at StudySmarter. Plus, it makes it easier for us to keep track of your application.
We think you need these skills to ace Marketing Automation manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience with Pardot and Marketo. We want to see how your skills align with the role, so don’t hold back on showcasing your marketing automation expertise!
Showcase Your Achievements: When detailing your past roles, focus on specific achievements related to email-led lifecycle programs. We love numbers, so if you’ve improved engagement or conversion rates, let us know the stats!
Keep It Clear and Concise: We appreciate a well-structured application. Use bullet points for easy reading and keep your language straightforward. Remember, clarity is key when communicating your experience and skills!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Global Payments Inc.
✨Know Your Tools Inside Out
Make sure you’re well-versed in both Pardot and Marketo. Brush up on their features, functionalities, and best practices. Being able to discuss specific examples of how you've used these tools in past roles will show your expertise and readiness for the job.
✨Showcase Your Data Skills
Prepare to talk about how you’ve analysed performance data in previous roles. Bring examples of A/B testing strategies you've implemented and the results they yielded. This will demonstrate your ability to translate insights into actionable marketing strategies.
✨Understand the Customer Journey
Familiarise yourself with lifecycle marketing concepts, especially in relation to cross-sell programs. Be ready to discuss how you would design and optimise email-led journeys for different customer segments, showing that you can think strategically about customer engagement.
✨Communicate Effectively
Since this role involves collaboration with various teams, practice articulating your ideas clearly. Think of examples where you’ve successfully worked with sales, product, or analytics teams. Strong communication skills are key to ensuring alignment across departments.