At a Glance
- Tasks: Lead digital advertising strategies for brands on Amazon and other marketplaces.
- Company: Dynamic marketing firm with over 15 years of experience in e-commerce.
- Benefits: Competitive salary, mentorship opportunities, and a vibrant team culture.
- Other info: Fast-paced environment with opportunities for growth and travel.
- Why this job: Join a team of brand builders and make a real impact in the digital marketing space.
- Qualifications: 5+ years in marketing, strong communication skills, and experience with Amazon Advertising.
The predicted salary is between 60000 - 80000 £ per year.
We’ve been building businesses on Amazon for more than 15 years and we continue to be on the forefront as Amazon platforms evolve.
We’re uncomfortable calling ourselves experts - since Amazon is always changing, we’re constantly adapting - but the breadth of our knowledge is vast, and our team’s diverse experiences elevate our partners’ businesses.
We’re marketers, advocates, data scientists, supply chain managers, Amazonians, advertisers and merchants.
But most importantly, we’re brand builders.
Let’s build brands together.
POSITION OVERVIEW
As a Lead Marketing Media Specialist, your main responsibility is to develop and optimize digital advertising strategies for strategic manufacturers on Amazon and other marketplaces.
You will collaborate with account teams, problem-solve with internal and external stakeholders, stay updated with industry trends, and provide reporting and analysis.
Your role will include the development and management of media specialists within your pod/client group.
The ideal candidate should be confident, self-motivated, committed to the growth and development of direct reports, and possess excellent organizational and communication skills.
Multitasking in a fast-paced environment is crucial, and the ability to exercise discretion and independent judgment is key to success.
Responsibilities
- Ability to drive the strategy and overall management of sponsored ads activity across all account sizes, including top-tier strategic partners.
- Media strategy planning: Work closely with account teams to understand the needs and goals of strategic manufacturers and develop and execute digital media plans and advertising strategies to support and drive those objectives.
- Responsible for the ongoing support, coaching, mentorship, and development of a team of 1-3 Media Specialists managing small to mid-sized accounts.
- Oversee the performance of the clients their direct reports manage, providing strategic direction and ensuring strategy alignment and progress to goals.
- Lead team to provide additional analysis as needed by aligning with brand manager/retail director to inform strategic approach.
- Partner cross-functionally on initiatives that support the processes and growth of the sponsored ads team.
- Problem-solving with internal and external stakeholders: identifying and addressing marketing challenges and issues by working with internal marketing/sales teams, retailer partners and manufacturers to find effective solutions and implement them in a timely manner.
- Reporting and analysis: Develop and deliver regular reports and analysis of campaign performance and insights to internal and external stakeholders.
Use the data to identify trends and inform future strategies with the goal to accelerate growth.
- Assist in identifying and driving the presentation of client retail media growth opportunities outside of Amazon (Instacart, Walmart, Criteo, Kroger, etc.)
- Proficient in leveraging research, automation and execution platforms and tools to drive efficiencies and train team members on their use and use cases.
- Ensures the capture, ownership and execution of all client sponsored ads follow ups and deliverables within their team, ensuring timely and professional communication with clients and internal team at all times.
- Multitasking in a fast-paced environment: managing multiple projects, priorities, clients and direct reports simultaneously, while adhering to deadlines and maintaining attention to detail, in a dynamic environment
- Responsible for evangelizing incremental measurement tools (AMC, OCM) amongst their team and deploying these tools based on the unique measurement needs of each client
- Optimizing advertising strategies: Continuously monitor and optimize digital advertising campaigns on Amazon and other marketplaces to ensure maximum performance and alignment to client goals.
- Research competitive and keyword landscape to determine appropriate keyword and competitive product targets, and audit and analyze historical campaign performance to determine specific ad type and targeting approach.
- Stay updated with industry trends: keep abreast of the latest trends and developments in the digital advertising landscape, as well as changes in Amazon and Marketplace features, enhancements and ad products, leveraging that knowledge to drive effective strategies, and sharing that knowledge with internal and external partners.
- Knowledge/Skills
- Experience with digital marketing, search engine marketing, programmatic media buying
- Excellent written, oral and interpersonal communication skills
- Proficiency with Amazon tools, including the Amazon Advertising suite of solutions
- Proficiency in Microsoft Office Suite, specifically Microsoft Excel and Power Point
- Ability to analyze large data sets and identify trends to inform the business
- Ability to problem-solve and multitask
- Certification in Amazon Advertising
Requirements
- Post-secondary education or equivalent experience
- 5 + years of marketing experience
- Amazon Sponsored Ads experience managing large, complex businesses required
- Experience with Amazon Advertising or other retail media channels
- Proficiency in Excel at an intermediate level in order to efficiently manipulate large sets of data for analysis.
- Preferred experience: Downstream, Tableau, Skai, Jungle Scout/Cobalt, Criteo/Citrus Ads and Retailer ad console platforms
- People management experience – demonstrated ability and desire to lead, develop and mentor up and coming associates
- This position requires up to 15% travel
- Fluency in German and English
Lead Marketing Media Specialist in London employer: Global Overview
Global Overview is an exceptional employer that fosters a dynamic and collaborative work culture, perfect for those passionate about brand management and e-commerce. With a focus on employee growth, we offer ample opportunities for professional development and the chance to work with leading brands in a vibrant UK market. Our commitment to innovation and teamwork ensures that every team member can contribute meaningfully while enjoying a flexible work environment that includes travel opportunities.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Marketing Media Specialist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Global Overview and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Global Overview are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Global Overview on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Global Overview. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Lead Marketing Media Specialist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Global Overview. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Global Overview:Show us that you’ve done your homework! In your application, briefly mention what you admire about Global Overview’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Global Overview
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Global Overview will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Global Overview, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
