Senior Marketing Manager, Podcasts in London

Your Role: Senior Marketing Manager

This role has two core areas of responsibility. First, it leads the day-to-day marketing delivery for Global Studios’ podcast portfolio - shaping brands from the ground up and delivering campaigns that grow audiences across both audio and video. Second, it plays a key role in paid social and performance marketing across the wider brand portfolio - leading activity on Podcasts, as well as supporting key radio brands as required, and helping ensure campaigns are well planned, efficiently delivered and clearly measured.

Key Responsibilities

• Global Studios, Podcasts (35%)
  • You’ll lead the day-to-day marketing delivery across Global Studios’ podcast portfolio - from building brands for new shows through to delivering campaigns that grow audiences.
  • Lead day-to-day marketing strategy and delivery for Global Studios’ podcast such as The News Agents and My Therapist Ghosted Me.
  • Own end-to-end 360° campaign planning and delivery for high profile new launches and rebrands.
  • Lead the brand development for new podcasts from scratch - including briefing podcast titles, visual identity, artwork, photoshoots and the creation and delivery of campaign assets.
  • Lead the refresh and repositioning of existing podcasts where needed - evolving brand identity, creative and campaign assets to support growth.
  • Deliver campaigns that are designed for both listening and viewing, with a clear focus on growing audiences across audio and video platforms.
  • Shape campaign positioning, messaging and channel plans for each title, ensuring activity is distinctive, targeted and effective.
  • Work closely with design and production teams to bring brands and campaigns to life at pace and to a high standard.
  • Oversee the development and delivery of all campaign assets, ensuring they are on-brand, audience-led and fit for platform.
  • Act as a key day-to-day marketing contact for Global Studios stakeholders - providing clarity, confidence and strong delivery.
  • Support the Head of Marketing, Media & Podcasts in setting priorities, identifying opportunities and maintaining momentum across the portfolio.
• Paid Social and Performance Marketing (35%)
  • Alongside the Global Studios remit, you’ll bring strong paid social and performance marketing expertise - leading campaign delivery for podcasts and supporting paid social activity across the wider brand portfolio, including key radio brands.
  • Lead paid social planning and delivery for podcast campaigns, ensuring campaigns are set up to perform effectively across the funnel.
  • Support paid social activity across other Global brands, including Capital and Heart, helping deliver campaigns that are audience-led, efficient and effective.
  • Working with agencies to develop platform and channel plans that balance brand-building and performance objectives.
  • Continuously optimise campaign performance - improving efficiency, maximising reach and driving audience growth within budget.
  • Work closely with internal teams and agency partners to ensure campaigns are briefed clearly, delivered well and optimised effectively.
  • Use data, audience insight and performance reporting to inform decisions, improve campaign effectiveness and identify growth opportunities.
  • Support testing and learning across audiences, creative, messaging and platforms to improve outcomes over time.
  • Help build best practice in paid social and performance marketing across the team.
• Stakeholder, Agency & Cross-Functional Working (30%)
  • You’ll work closely with teams and partners across the business - building strong relationships, aligning activity and helping ensure campaigns are joined up, effective and easy to act on.
  • Build strong working relationships across Podcasts, Insights, Commercial, Social, Video, Brand and Production teams.
  • Work with agencies and external partners to deliver high-quality work to brief and on time.
  • Contribute to campaign briefing, planning, reporting and optimisation with clear, actionable input.
  • Present campaign plans, recommendations and performance updates clearly and confidently to stakeholders.
  • Help bring teams together around shared priorities, clear roles and strong delivery standards.
  • Raise confidence and capability in digital performance and paid social marketing across the wider team.

What You’ll Love About This Role

• Think Big - You’ll help shape the marketing for Global Studios’ podcasts, building brands and delivering campaigns that grow audiences across audio and video.
• Own It - You’ll have real accountability, leading day-to-day campaign delivery and helping make sure every campaign and every £ works hard.
• Keep it Simple - You’ll bring clarity to plans, reporting and performance, turning complexity into action.
• Better Together - You’ll work across Podcasts, Insights, Editorial, Commercial and agencies, building strong partnerships to deliver bigger impact.

What Success Looks Like

• In your first few months, you’ll have:
• Built strong relationships quickly and become a trusted day-to-day marketing lead across Global Studios’ podcast.
• Taken ownership of key campaign delivery across launches and in-market priorities.
• Established a strong approach to developing and launching new podcast brands, from initial brief through to asset delivery and go-to-market execution.
• Supported the refresh and repositioning of existing podcasts where needed, helping keep brands distinctive, relevant and set up for growth.
• Established a strong paid social and performance marketing approach that drives both listening and viewing growth.
• Improved campaign planning, reporting and optimisation - making performance easier to track, understand and act on.
• Spotted early opportunities to improve targeting, creative effectiveness and media efficiency - and turned them into action.
• Brought teams and agencies together around clear priorities, strong collaboration and high-quality delivery.

What You’ll Need

• Strong marketing experience in podcasting, media, entertainment or digital content.
• A strong track record in campaign delivery across brand and performance marketing.
• Experience building and launching brands or campaigns from scratch, including briefing creative development and overseeing asset delivery.
• Deep expertise in paid social, with a clear understanding of how to use it across the full funnel.
• Experience delivering performance marketing campaigns that drive awareness, acquisition and audience growth.
• Strong understanding of how to market content across both audio and video platforms.
• Confidence using data, audience insight and reporting to inform strategy, optimise performance and demonstrate impact.
• Experience working with agencies and cross-functional teams to deliver campaigns to a high standard.
• Excellent project management skills, with the ability to manage multiple priorities at pace.
• A natural collaborator with the credibility to build strong relationships across functions.
• A clear, confident communicator who simplifies complexity and keeps work moving.
• Passionate about podcasts, audio, entertainment and digital content.