At a Glance
- Tasks: Lead innovative marketing campaigns for the UK's top Outdoor portfolio.
- Company: Join a leading media company with a focus on creativity and innovation.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on collaboration and creativity.
- Why this job: Shape the future of Outdoor marketing and make a real impact.
- Qualifications: Experience in B2B marketing and strong communication skills.
Accepting applications until: 24 August 2026
Description
Marketing Manager, Outdoor
Reporting of the Role
This role reports to Head of Product Marketing - Outdoor
Overview of job
Are you a commercially minded marketer with a passion for creativity, innovation and big ideas? Global owns the UK’s No.1 Outdoor network, reaching 95% of the UK population across billboards, buses, the London Underground, airports and digital networks. As Outdoor evolves through data, technology and creativity, we’re looking for a marketer who can help shape what’s next.
As Marketing Manager, Outdoor, you’ll lead marketing for key parts of our Outdoor portfolio, creating campaigns and go-to-market activity that inspire advertisers and agencies. You’ll shape product positioning, influence commercial priorities and help bring new ideas to market.
Working in the Commercial Marketing team, you’ll partner closely with Business Development, Agency Sales, Outdoor Operations and Partnerships to deliver marketing that drives value. You’ll lead strategic workstreams across our TfL estate, BT Street Hub network and bus portfolio.
You’ll oversee standout campaigns, sales materials, events and communications that reinforce Global’s market leadership, making sure every activation is insight-led, creative and customer-focused. You’ll also lead AI adoption across Outdoor Marketing, identifying smarter ways of working.
We’re looking for someone who combines strategic thinking with excellent delivery. You’ll be commercially minded, organised and a confident communicator who enjoys building relationships, managing multiple priorities and turning ambitious ideas into impactful marketing. Curious, collaborative and proactive, you’ll be comfortable influencing stakeholders and thriving in a fast-paced environment.
3 best things about the job
- Shaping the marketing for the UK’s leading Outdoor portfolio and helping define the future of Outdoor.
- Taking ownership of high-profile marketing programmes and delivering work that has a visible impact on customers, campaigns and business growth.
- Turning complex products, data and insights into clear, compelling stories.
Measures of success – In the first few months, you would have
- Developed your product knowledge across Global’s Outdoor portfolio and created compelling marketing collateral for key Outdoor stories.
- Started to establish strong working relationships with key Commercial stakeholders.
- Integrated yourself within the Commercial Marketing team, contributing to team projects, and wider team culture.
Responsibilities of the role
- Commercial Marketing Strategy & Go-to-Market (30%): Lead the proposition, positioning and go-to-market strategy for key products across our Outdoor portfolio.
- Campaign Development, Content & Thought Leadership (25%): Turn product strategies into integrated marketing campaigns, events, sales collateral, email, website and social, while measuring performance and optimising activity.
- Commercial Partnership & Product Marketing (20%): Act as a strategic partner for Business Development, Heads of Agencies and Commercial stakeholders. Lead marketing communications for Outdoor estate expansion, new product launches and the continued evolution of customer-facing tools.
- Cross-functional Collaboration & Stakeholder Management (15%): Build trusted relationships across the business so marketing aligns with business priorities and delivers commercial impact.
- Innovation & Operational Excellence (10%): Champion AI and emerging technology to improve processes and access to marketing assets.
What you will need
The ideal candidate will be proactive and willing to develop and implement innovative solutions, capable of the following:
- Commercial marketing expertise: experience developing compelling B2B marketing campaigns, propositions and go-to-market strategies that drive results.
- Creativity, storytelling & design judgement: the ability to turn products, data and insights into stories across presentations, events and marketing channels, with a strong eye for great creative and the confidence to brief, guide and elevate design through specialist teams.
- Commercial judgement: comfortable balancing priorities, assessing opportunities and making recommendations.
- Organisation & project management: able to manage multiple campaigns, stakeholders and deadlines simultaneously.
- Collaboration & influencing skills: confident building trusted relationships with the ability to influence stakeholders at all levels.
- Curiosity & innovation: excited by emerging technology and AI, with a willingness to explore new ways of working.
- Communication & presentation skills: an excellent communicator who can confidently present ideas, write compelling copy and adapt messages for different audiences.
- Adaptability & resilience: positive, proactive and comfortable working in a fast-paced environment.
Marketing Manager in London employer: Global Media Group
At Global, we pride ourselves on being an exceptional employer that fosters a vibrant and collaborative work culture. As a Digital Business Development Manager, you will benefit from extensive professional growth opportunities, a supportive team environment, and the chance to make a significant impact in the dynamic digital audio market. Our commitment to innovation and employee development ensures that you will thrive in your role while enjoying the unique advantages of working in a fast-paced, creative industry.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Global Media Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Global Media Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Global Media Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Global Media Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Global Media Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Global Media Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Global Media Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Global Media Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Global Media Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Global Media Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
