At a Glance
- Tasks: Support brand and audience insight for radio and podcasts, turning data into actionable recommendations.
- Company: Global, a leading media and entertainment company with a vibrant culture.
- Benefits: Flexible working, inclusive culture, and opportunities for personal growth.
- Other info: Collaborate with creative minds and work on major radio brands.
- Why this job: Join a dynamic team and help shape the future of music and media.
- Qualifications: Strong communication skills and a passion for data and media.
The predicted salary is between 30000 - 40000 £ per year.
We are Global. At Global, we think big, work hard, and never stand still. We’re the proud home of the best media and entertainment, driven by our talented and passionate people. Our mission? To make everyone’s day brighter — our Globallers, our audiences, our partners, and our communities.
Your Role: Audience Insight Assistant
As an Audience Insight Assistant at Global, you’ll support the delivery of brand and audience insight across Global, helping our Programming and Producer teams to make the best radio and podcasts they can. You’ll work closely with the Brand and Audience Insight team to help programmers better understand our radio stations and podcasts, and with the Marketing team to evaluate and improve the campaigns that support our brands. You’ll also support our Strategy and Senior Programming teams to help shape our products of the future.
As an Audience Insight Assistant at Global, you will:
- Insight delivery (40%): Help the Insight team deliver insight requests, providing clear, concise and relevant outputs to internal stakeholders, turning data into actionable recommendations.
- Music testing (30%): Manage and support the music testing process across our radio stations to help ensure we are playing the best possible songs for our audiences.
- Audience and market analysis (30%): Use RAJAR, digital listening data, Spotify and radio plays data to understand audience behaviour, track what’s happening in the music market and highlight areas for improvement.
What You’ll Love About This Role
- Think Big: Work on some of the largest radio brands in the country, reaching millions of people every week, and help develop our video and podcast strategy.
- Own It: Take responsibility for key parts of our music testing and audience analysis processes, ensuring insight is robust, timely and useful.
- Keep it Simple: Turn complex data into clear stories and straightforward recommendations that support decision-making across Programming and Marketing.
- Better Together: Collaborate with some of the most interesting and creative people in the business, building strong relationships with Programming, Marketing and Strategy teams.
What Success Looks Like
In your first few months, you’ll have:
- Become familiar with key insight tools, data sources and practices.
- Learnt how to manage our music testing processes.
- Started to build strong relationships with Programming and Marketing teams.
- Become proficient in our audience analysis systems and data sources.
- Developed confidence in communicating insight findings and recommendations to stakeholders.
What You’ll Need
- Communication skills: Ability to explain data and insight clearly to different audiences.
- Data confidence: Comfortable working with data and turning findings into clear, actionable recommendations.
- Stakeholder management: Ability to build effective working relationships and manage multiple requests and priorities.
- Organisation and attention to detail: Strong organisational skills with a focus on accuracy and data quality.
- Insight and media interest: Interest in, or experience of, brand/audience insight, analytics, research, media, marketing or a data-led environment.
- Collaboration and learning mindset: A proactive, collaborative approach with a willingness to learn and adapt in a fast-paced environment.
- Technical skills: Ideally some experience of Excel, Word and PowerPoint.
- Passion for our content: A love of music, radio and podcasts.
Creating a place we all belong at Global
We are dedicated to creating a place where different voices are represented, amplified and celebrated. We know that we can’t serve our diverse audiences without first celebrating it in our people, which is why we’re passionate about creating an inclusive culture where every Globaller can belong. So, no matter who you are or where you are from, you can find your place at Global.
As a business, we believe in the importance of a healthy work-life balance and the value of a flexible and agile workforce. Therefore, we operate a Smart Working approach. If you need us to make any reasonable adjustments during your recruitment process, drop us an email at recruitment@global.com, we’ll be happy to help.
Audience Insight Assistant in London employer: Global Media Group
At Global, we pride ourselves on being an exceptional employer that fosters a vibrant and collaborative work culture. As a Digital Business Development Manager, you will benefit from extensive professional growth opportunities, a supportive team environment, and the chance to make a significant impact in the dynamic digital audio market. Our commitment to innovation and employee development ensures that you will thrive in your role while enjoying the unique advantages of working in a fast-paced, creative industry.
StudySmarter Expert Advice🤫
We think this is how you could land Audience Insight Assistant in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Global Media Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Global Media Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Global Media Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Global Media Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Audience Insight Assistant in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Global Media Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Global Media Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Global Media Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Global Media Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Global Media Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Global Media Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
