At a Glance
- Tasks: Lead growth marketing strategies and optimise campaigns across paid media, SEO, and CRO.
- Company: Join a world-leading media and entertainment business with a collaborative culture.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Other info: Dynamic role with a focus on innovation and collaboration across teams.
- Why this job: Make a real impact on audience growth and performance marketing.
- Qualifications: 5+ years in performance marketing with expertise in paid media, SEO, and CRO.
The predicted salary is between 63000 - 77000 £ per year.
Accepting applications until: 14 August 2026
Your new role
We're hiring a commercially driven Growth Marketing Lead to own how we acquire and grow our audience across paid media, SEO and CRO. This is a role that demands both strategic thinking and hands-on execution. You'll set the direction for how we grow, make smart decisions about where to invest, and roll up your sleeves to build and optimise the campaigns that get us there. You'll take full ownership of our performance marketing, using testing and insight to find opportunities across the full funnel - and bring the commercial thinking that connects channel activity to real business outcomes. This role is suited to a highly analytical marketer with exceptional capability to drive performance across multiple marketing channels. You will be responsible for developing and executing customer acquisition strategies that deliver against our commercial goals.
Reporting into the Head of Marketing, this is a genuine opportunity to build something significant in a function where your work will have direct and visible impact.
Key Responsibilities
- Growth Marketing Strategy (25%): Develop and own our growth marketing strategy across paid media, SEO and CRO, with a clear focus on driving customer acquisition and delivering against our commercial targets.
- Performance Media Management (20%): Build and own a high-performing paid media programme across search, social and display.
- SEO (10%): Own our organic search performance - from technical SEO health to ranking and traffic growth.
- CRO (15%): Lead our CRO programme across key landing pages and conversion points.
- Analysis and Reporting (10%): Analyse and present performance insight to teams across the business to support data-driven decision making.
- Budget Management (10%): Manage our growth marketing budget with a clear focus on ROI.
- Innovation (5%): Stay close to the latest developments in growth marketing.
- Collaboration (5%): Work closely with our Content, Brand, Operations and agency teams.
What You’ll Love About This Role
- Think Big: Shape how a world-leading media and entertainment business grows.
- Own It: Take full ownership of our performance marketing.
- Keep it Simple: Turn complex performance data into clear, actionable insight.
- Better Together: Work closely with our Content, Design, Operations, Product and agency teams.
What Success Looks Like
In your first few months, you’ll have:
- Taken full ownership of our paid media strategy and hit the ground running with campaigns that are performing against our targets.
- Built a clear and trusted performance reporting rhythm that leadership can rely on.
- Developed a strong working relationship with our Content Marketing Manager, agencies and Operations team.
- Identified where we can improve our channel mix and made a clear recommendation on where to invest.
- Established a test and learn approach across paid, SEO and CRO that is already generating insight.
- Demonstrated the commercial thinking and hands-on capability that makes you a central voice in how we grow.
What You’ll Need
- Paid Media Expertise: 5+ years in performance marketing with paid media as your primary discipline.
- Commercial Acumen: Your instinct when looking at data is what it means for our targets.
- SEO and CRO: Solid working knowledge of SEO strategy and a track record of running CRO programmes.
- Analytical Rigour: Hands-on experience with analytics and reporting tools.
- Communication: Able to distil complexity and communicate performance, outcomes and learnings clearly.
- Collaboration: Strong relationship-building skills across content, design, product and cross-functional partners.
- Growth Mindset: Experimental, open to feedback, and always looking to learn.
- Low Ego, High Impact: You are someone who gets stuck in, works collaboratively, and cares more about getting the right result than getting the credit.
- Building Trust: Creating and maintaining an inclusive environment where diverse views and experiences are welcomed and celebrated in your team.
Growth Lead employer: Global Media Group
At Global, we pride ourselves on being an exceptional employer that fosters a vibrant and collaborative work culture. As a Digital Business Development Manager, you will benefit from extensive professional growth opportunities, a supportive team environment, and the chance to make a significant impact in the dynamic digital audio market. Our commitment to innovation and employee development ensures that you will thrive in your role while enjoying the unique advantages of working in a fast-paced, creative industry.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Global Media Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Global Media Group are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Global Media Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Global Media Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Global Media Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Global Media Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Global Media Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Global Media Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Global Media Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Global Media Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
